With over 29 years of supplier development experience, I've mastered supply chain optimization and client relationship management, driving unparalleled business success. My strategic vision and communication prowess have exceeded goals and fostered hundreds of enduring supplier and customer connections.
In my role as an Authorized Memorial Consultant, I supported the company's business plan while consulting with diverse families who had recently lost loved ones and were in need of monument design and purchasing services. In addition to this crucial role, I volunteered to analyze, identify, and organize the company's extreme brand and marketing issues to help improve the brand as a whole. The company had been in business for 126 years when I started in this multifaceted role. Within the first five months of this new role, I was able to set an all-time sales record that had never been done before in its 126-year history.
In addition to sales achievements, after months of thorough analysis, I created a detailed presentation highlighting the issues with the current brand and marketing strategy as a whole. I presented my results to the ownership group. In this presentation, I recommended building a new marketing strategy that would greatly enhance sales, customer retention, professionalism, and many other benefits. Both sales and marketing improvements were a great success in a short time.
In my role as Account Manager/Marketing, I was tasked with business sales and relationship growth through searching for new customer opportunities and marketing strategies. This included analyzing the current customer base while looking for marketing and service shortfalls, of which were resulting in lost customers to competitors. It also included building new and enhancing current marketing plans to bring in lost customers. My newly created goals included the creation of sales presentations, marketing fliers, promotional communication, staff and customer education, and customer service enhancement geared toward increasing sales and relationships. The achievement of the goals was very successful.
Along with the above tasks, I also engaged in bringing product lines sold at other branches into the branch where I was working. This included cold calling through in-person and over-the-phone tactics, exploring new, diverse potential customers, educating branch staff on new product lines, scheduling meetings/negotiations with newly utilized vendors, and overseeing inventory procurement to support new opportunities.
In my role as Inside Sales/Marketing at Central McGowan, I worked for eight years on a daily basis, assisting customers with sales needs and relationship building. This position also required marketing needs through total brand development for the company. I worked with all teams in the company to source and sell products for customers, while creating and managing adequate marketing displays to achieve sales goals. I managed the most critical inside and outside sales accounts as the lead inside representative in the company. While working to support these critical accounts, I achieved the strongest sales numbers of any inside representative.
While achieving sales success, I also identified key branding and marketing needs to help the company grow. I set up the first website for the company in 2004, and built the first online used equipment sales platform for that industry, which was live on our website. Over the next five years, the company grew rapidly, with our sales exposure extending to areas all over the world through the success of the new website and marketing strategy. With this further growth, combined with new technology improvements available, I assisted with another complete brand update that is still utilized by the company today.