Summary
Overview
Work History
Education
Skills
Timeline
Generic

Nicholas Reiter Boisseau

Havre de Grace,MD

Summary

Dynamic, data-driven marketing leader with over a decade of experience in strategic account management, digital marketing, brand development, and client engagement. Known for developing and executing high-performance marketing strategies that elevate brand awareness, drive traffic, and generate consistent ROI across diverse markets. Adept at managing teams, vendors, and cross-functional partnerships to deliver cohesive campaigns that support organizational goals. Proven success in the health and fitness industry, particularly within franchise operations, delivering on key objectives like membership acquisition, brand compliance, community marketing, and internal communications. Strong background in digital media, content strategy, KPI reporting, and omni-channel campaigns—making a measurable impact on both top-line growth and customer retention.

Overview

12
12
years of professional experience

Work History

Marketing Account Manager

Web IXI
04.2021 - 06.2025
  • Manage a portfolio of 40+ clients across various industries, designing and implementing customized marketing strategies focused on digital growth, content creation, SEO, and audience engagement. Serve as the lead point of contact for client relationships, performance tracking, and campaign optimization.
  • Develop and oversee full-cycle marketing strategies for clients, including content calendars, paid social campaigns, Google Ads, email marketing, and brand positioning efforts.
  • Create comprehensive marketing reports and dashboards, analyzing performance across KPIs such as CTR and campaign ROI, delivering actionable insights.
  • Implement local and hyper-local campaigns that increase traffic to both digital platforms and physical locations—skills directly transferable to franchise marketing environments.
  • Negotiate with vendors and partners to manage spend effectively, staying within budget while maximizing return.
  • Work closely with design, development, and content teams to ensure creative deliverables are aligned with brand and audience expectations.
  • Maintain long-term client relationships by offering consistent communication, strategic recommendations, and proactive support based on evolving business needs.
  • Key Achievements:
  • Improved average client engagement rates by over 25% through redesigned content and enhanced media targeting.
  • Launched over 100 successful digital campaigns, consistently exceeding client expectations.
  • Developed standardized reporting systems to track marketing performance across all accounts.

Independent Contractor

Harford Community Action Agency
04.2022 - 09.2022
  • Facilitated public health and wellness classes for underserved communities, focusing on nutrition, exercise, and behavioral wellness.
  • Hosted both in-person and Zoom-based fitness programs, using digital tools such as PowerPoint, Excel, and Word to track participant progress.
  • Increased participation and retention by designing inclusive, goal-oriented programs supported by community outreach and engagement.

Assistant Manager/Acting Club Manager/Team Lead/Trainer

Planet Fitness LLC
10.2013 - 04.2021
  • Managed day-to-day operations and marketing responsibilities for one of the nation’s most recognizable fitness franchises. Played a critical role in brand growth, club operations, and local outreach while maintaining strict adherence to Planet Fitness brand guidelines.
  • Directed internal and external marketing efforts to drive member acquisition, retention, and community engagement through localized outreach, social media, and promotional events.
  • Collaborated with corporate and franchise leadership to implement marketing initiatives aligned with regional goals and national campaigns.
  • Led successful pre-sale marketing strategies for new club launches and major renovations, helping establish a strong community presence prior to opening.
  • Oversaw club finances, payroll, and daily reporting, consistently meeting revenue targets and controlling operational costs.
  • Trained, developed, and scheduled a team of 50+ employees to deliver top-tier service while maintaining operational efficiency.
  • Coordinated member appreciation events and internal communications that supported brand loyalty and culture.
  • Key Achievements:
  • Increased monthly new member joins through enhanced marketing and member referral programs.
  • Maintained compliance with all brand standards, ensuring a consistent Planet Fitness experience.
  • Created internal SOPs for marketing execution and staff training that were adopted by multiple clubs across the region.

Education

Bachelor of Science - Marketing, Business Management

University of Maryland Global
Adelphi, MD
12.2020

Skills

  • Strategic Marketing Leadership
  • Campaign Management & ROI Optimization
  • SEO / SEM / Digital Advertising
  • Brand Development & Compliance
  • Social Media Strategy & Analytics
  • Internal & External Communications
  • KPI Reporting & Data-Driven Insights
  • Team Leadership & Vendor Management
  • Budget Planning & Cost Optimization
  • Franchise Marketing & Community Outreach

Timeline

Independent Contractor

Harford Community Action Agency
04.2022 - 09.2022

Marketing Account Manager

Web IXI
04.2021 - 06.2025

Assistant Manager/Acting Club Manager/Team Lead/Trainer

Planet Fitness LLC
10.2013 - 04.2021

Bachelor of Science - Marketing, Business Management

University of Maryland Global

Similar Profiles

CREATE PROFILE