Nicholas Richard
Digital Marketer
Taunton,MA
Summary
Experienced digital marketing manager with 6 years of experience building and implementing strategies focused on economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition largely for B2B SaaS companies.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
5
5
Certificates
Work History
DIGITAL MARKETING & OPERATIONS MANAGER
Alessa Inc.
Ottawa, ON
04.2021 - Current
- Utilized financial data and analytics in strategic decision making to meet ROI and budget requirements
- Oversaw creation and consolidation of Martech stacks before/during/after acquisition of multiple companies
- Instrumental in reducing operating costs by 35% and stabilizing cash flow through careful analysis and improvement of operating procedures
- Instrumental in creation and execution of new go-to-market strategy with emphasis on persona based segmentation and ABM marketing tactics
- Led 36% increase in visitors within first 3 months and 15% increase in content production using digital analytics and content strategy: web, social, paid media, search, email and syndication to drive audience profiling and user behavior cross-platforms.
- Increased engagement and page depth by 35% by leading site through 2 re-designs, working closely with product and design teams, along with vendors, providing segmented user behavior and A/B testing for UX design and site personalization
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
DIGITAL MARKETING & WEBSITE MANAGER
Satuit Technologies
Braintree, MA
07.2019 - 04.2021
- Developed marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; and monitoring competition
- Increased Inbound leads by 25% Incorporating SEO techniques to verify maximal site exposure to search engine robots and crawlers to increase Google presence.
- Increased email click rate by 90.5% by implementing persona based segmentation - changing messaging, content, and design.
- Achieved financial objectives by preparing annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions
- Maintained relations with clients by organizing and developing specific client relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars
- Coordinated and cultivated mutually beneficial relationships with community partners such as media outlets, advocacy groups, partners, and businesses to maintain relevance and significance in dynamic market
- Developed and manage all CRM touch points including direct marketing, email marketing, retention strategies, and customer acquisition initiatives
- Managed, motivated and mentored in-house marketing team, leveraging team’s strengths through engaging and effective team management
ASSOCIATE DIGITAL MARKETING & WEBSITE MANAGER
Satuit Technologies
Braintree, MA
01.2019 - 07.2019
- Provided insights, trends, and analysis of key performance indicators related to category using competitive tools such as Act-On, Google Analytics, and Google AdWords
- Managed various e-tools. SatuitCRM, Sitefinity CMS, and email marketing and social media management by utilizing Act-On marketing software
- Ensured all marketing content produced directly or by marketing team (imagery, messaging, language and compliance) is up to date and brand compliant on distribution channels to drive direct channel revenue on Sitefinity CMS and consistent across all channels and client support portals
- Developed partner business plan including upselling/cross selling of partner products to current customer base and to net-new customers
- Used Adobe and Zoom webinars to create videos and live on-line broadcasts
ASSOCIATE PRODUCT OWNER/MARKETING COORDINATOR
Mequoda Systems LLC
Hingham, MA
06.2016 - 12.2018
- Implemented marketing and advertising campaigns for clients by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars
- Increased frequency of upgrades for clients by 25% through development of repeatable implementation plans
- Worked closely with sales and marketing teams to identify target email audience and grow email list
- Designed and implemented direct email marketing campaigns. This included (but was not limited to) developing copy, subject lines, designing email templates, building email lists, and more
- Oversaw entire product deployments from vision and creation to rollout and delivery
WEBSITE COORDINATOR
Deluxe Corporation
Groton, MA
06.2015 - 06.2016
- Managed 25+ clients, and increased upsells by 120%
- Ensured web content accuracy and taxonomy through development and analysis of end-user feedback channels
- Provided management and leadership to Web, content and design staff and work collaboratively with staff, management, clients, and IT support
- Responsible for primary contact with customer, hand holding them through fulfillment process and setting appropriate expectations for online presence products
Education
Bachelor of Arts - Communications
Salem State University, Bachelor of Science in Media And Communication
Salem, MA 09.2009 - 01.2014
Skills
Salesforce
HubSpot
Marketing Automation Tools (Act-On, SharpSpring, HubSpot, Marketo)
E-Mail Marketing Tools (Mailchimp, Constant Contact, WhatCounts, Dotmailer, Bronto)
Adobe Creative Suite (Photoshop, Illustrator Premiere, InDesign)
Website CMS Systems (WordPress, Sitefinity, Wix, Squarespace)
Atlassian Software & Collaboration Tools
Digital Marketing (SEO, Search Console, AdWords, Analytics)
Certification
Professional Scrum Product Owner I
Timeline
HubSpot Inbound Sales
07-2022
HubSpot Growth-Driven Design
06-2022
HubSpot Sales Enablement
06-2022
HubSpot Inbound Marketing
05-2022
DIGITAL MARKETING & OPERATIONS MANAGER
Alessa Inc.
04.2021 - Current
DIGITAL MARKETING & WEBSITE MANAGER
Satuit Technologies
07.2019 - 04.2021
ASSOCIATE DIGITAL MARKETING & WEBSITE MANAGER
Satuit Technologies
01.2019 - 07.2019
Professional Scrum Product Owner I
01-2017
ASSOCIATE PRODUCT OWNER/MARKETING COORDINATOR
Mequoda Systems LLC
06.2016 - 12.2018
WEBSITE COORDINATOR
Deluxe Corporation
06.2015 - 06.2016
Bachelor of Arts - Communications
Salem State University, Bachelor of Science in Media And Communication
09.2009 - 01.2014