Data-driven Analytics Manager with expertise in marketing optimization, machine learning, and business intelligence. Experienced in building scalable ETL reporting pipelines, predictive models, and optimization frameworks to drive strategic decision-making. Adept at leading cross-functional collaborations, mentoring individuals, and delivering actionable insights that enhance profitability and efficiency. Passionate about leveraging data science and automation to solve complex business problems.
· Lead and develop analytics strategies to optimize marketing performance, customer acquisition, and retention.
· Build and maintain ETL reporting pipelines using a modular design to support business stakeholders with real-time insights.
· Conduct advanced statistical analysis and machine learning modeling (e.g., linear regression, logistic regression, random forests, k-means clustering) to drive decision-making.
· Implement Python-based optimization techniques to maximize profitability under business constraints.
· Present actionable, data-driven recommendations to leadership, influencing marketing and business strategy.
· Mentor and train university Co-Ops and interns, fostering analytical and business acumen skills.