Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Nicholas Sato

Indianapolis,IN

Summary

Dynamic Cultural Partnership Specialist with proven expertise at Finish Line/JD Sports North America in talent development and brand strategy. Adept at managing high-profile campaigns and fostering cross-functional collaboration. Skilled in digital marketing strategies and effective communication, driving engagement and enhancing brand visibility through innovative content creation. Recognized for adaptability in fast-paced environments.

Overview

13
13
years of professional experience

Work History

Cultural Partnership Specialist

Finish Line
Boulder, CO
08.2021 - Current
  • Manage talent for internal led brand and hero campaigns
  • Identified and onboarded talent to build our Community Voices platform where we interview celebrities, athletes, entertainers about organizations and movements close to them
  • Administered contracts with talent ranging from $500 to $100,000
  • Manage and coordinate talent on location

Brand Development Specialist

Finish Line
Boulder, CO
01.2018 - 07.2021
  • Created and managed mens and kids brand campaigns for Nike, Adidas, New Balance, Converse and Reebok
  • Curated apparel and footwear layouts based on market popularity, internal priorities and brand priorities
  • Authored materials and led meetings with cross functional team members
  • Identified and supported business opportunities in support of strategic priorities
  • Created and ran on-set photoshoots utilizing 2-5 models, photographers and videographers to capture content
  • Responsible for onboarding new brands into the campaign program
  • Produced reports, spreadsheets and trend forecasts to inform decision-making processes.

Digital Community Specialist

Finish Line
Boulder, CO
05.2015 - 12.2018
  • Responsible for the operation of Finish Line's owned social media platforms including Twitter, Instagram, Periscope, Snapchat
  • Created daily and monthly reports highlighting key metrics including click through rate, engagement, likes, reposts, saves
  • Operated the Olapic marketing platform on the Finish Line website to pull user generated content which helps provide a more friendly product description page for products on site
  • Responsible for capturing real time content at key brand events to be used in brand marketing campaigns
  • Published live, real time social content to drive engagement with major sporting events and cultural moments
  • Developed and implemented short- and long-term case management initiatives to improve client programs
  • Created a holiday marketing campaign

Intern - Player Relations

Indiana Pacers
Indianapolis, IN
09.2013 - 04.2015
  • Assisted with the onboarding of new players and their families as they joined the franchise
  • Managed relationships with local businesses to assist players with sponsorship deals
  • Set up new families with the tools and resources to make the best decision for them including knowledge on school districts and community charities
  • Managed the family room on Pacer game days/nights, interacted with all families of players to ensure all accommodations for player's families were met
  • Managed and attended player appearances in the community including school visits, food bank volunteers and prom dress events
  • Managed and assisted in the organization of Lesley West's Prom Dress Drive where girls from underserved communities were invited to the Pacer's Fieldhouse to pick out a dress to wear to prom

Intern - Digital Marketing

Indiana Pacers
Indianapolis, IN
04.2012 - 07.2012
  • Edited and cut video for Pacers.com and Fever.com using Adobe Premier
  • Conducted post-game interviews with players and coaches
  • Created and updated content pages for indycornrows.com, an Indiana Pacers blog
  • Archived Indiana Pacers and Fever web pages
  • Edited and uploaded photos from multiple Indiana Pacers and Fever events using Adobe Photoshop

Intern - E-Commerce Marketing

Finish Line
Indianapolis, IN
04.2012 - 07.2012
  • Assisted in the testing and updating of the Finish Line tablet and mobile sites.
  • Assisted in running the Finish Line Twitter site and Facebook page.
  • Partnered with the marketing team to develop creative messaging for special events and product launches
  • Led internship team on development and presentation of special project

Education

Bachelor of Science - Sport Management

Taylor University
Upland, IN
05.2014

Skills

  • Time management
  • Effective communication
  • Adaptability and flexibility
  • Team collaboration
  • Creative problem-solving
  • Interpersonal skills
  • Talent development
  • Brand strategy and positioning
  • Market analysis and research
  • Content creation and curation
  • Cross-functional teamwork
  • Digital marketing strategies

References

References available upon request.

Timeline

Cultural Partnership Specialist

Finish Line
08.2021 - Current

Brand Development Specialist

Finish Line
01.2018 - 07.2021

Digital Community Specialist

Finish Line
05.2015 - 12.2018

Intern - Player Relations

Indiana Pacers
09.2013 - 04.2015

Intern - Digital Marketing

Indiana Pacers
04.2012 - 07.2012

Intern - E-Commerce Marketing

Finish Line
04.2012 - 07.2012

Bachelor of Science - Sport Management

Taylor University

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