Nicholas Smith
Alexandria,VA
Summary
Emmy nominated, creative storyteller with a proven track record of producing and programming best-in-class, narrative-driven, social content fueled by the mixture of sports, gaming, and pop culture for multiple companies' national accounts and portfolio brands.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Vice President, Social
Misfits Gaming
Boca Raton, FL
09.2023 - Current
- Sets differentiated strategic vision for a team focused on subscriber growth and audience engagement and manage effectively
- Evaluates content with quantitative and qualitative data to inform decision-making
- Identifies/monitors trends that lead to authentic, brand-building content that would engage the current audience while helping understand new audiences to target
- Collaborate with talent to ideate, produce, and program best-in-class long-form and short-form content
- Partners with the Revenue team to build a balanced formula for monetizable go-to-market packages that don't materially impact the key KPI of scaling audience
- Provides meaningful feedback on the performance of content executions (in a collaborative loop with the Creative team, talent, and executive management)
- Serves as the ''Network Lead,” a main stakeholder in the greenlighting of content through defining a programming lens/rubric, key "hooks," and deploying best practices across each platform
- Achieves weekly, monthly, quarterly, and yearly KPIs of overall subscriber growth, interactions, engagement rates, and video views for our channels
- Provides guidance, leadership, and training to team. Elevate and mentor all members so every individual consistently is learn and improving
- Work with the E-comm team to bolster and refine the Instagram strategy
- Worked with Karl Jacobs and KreekCraft on YouTube channel recognized on Forbes 30 under 30 as innovative launch
- Helped grow Pixel Playground from inception to over 1 million subscribers
Social Producer/Media Manager
CBS Sports & 247Sports
New York, NY
11.2022 - 08.2023
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Create compelling content from conceptualization to execution that reflects the intersection of sports and culture for tentpole events of the editorial sports calendar
- Use creative direction to collaborate with internal and external graphic designers, animators, and videographers to shape content to fit CBS Sports/247Sports social voice
- Guide CBS Sports/247Sports to consistent growth across multiple social platforms through content produced
- Produce top tier video/graphic content
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Used editing and graphic design tools to create content and visuals for social channels.
Social Producer
Bleacher Report
New York, NY
07.2021 - 02.2023
- Create compelling content from conceptualization to execution that reflects the intersection of sports and pop culture related to fashion, music, animation, gaming and tech for tentpole events of the editorial sports calendar
- Use creative direction to collaborate with internal and external graphic designers, animators, and videographers to shape content to fit Bleacher Report's social voice
- Develop one-sheets to pitch ideas against national sports narrative for upcoming marquee NFL/NBA/MLB/NHL games, Gaming/Esports events, milestones, pop culture events, and celebrations
- Guided B/R Gaming, B/R Gridiron, B/R Open Ice, B/R Walkoff, to exponential growth across multiple social platforms through content produced through "Always-On" strategy to elevate these respective verticals and brands that cover specific tentpole/sports to become lead sources of news and storytelling.
Digital Content Producer/Social Media Manager/Producer
KRIS
01.2021 - 06.2021
- Work camera and company teleprompter
- Work official social media channels
- Assist in putting together compelling digital content, Channel 6/KZTV Channel 10, Post stories for publication on websites affiliated with E.W Scripps Company
- Manage social media accounts, including ensuring best practices for social media publication are executed including writing optimal captions
- Write and distribute national breaking news stories
- Manage live streams on websites and social media, including Facebook and Twitter
- Pitch story ideas daily and Identify trending content to write and source
- Knowledge of web metric tools including Google Analytics and CrowdTangle
Associate Producer
ESPN
01.2017 - 12.2019
- Participated and lead the development of most of the creative concepts of assigned sports news programs to reach viewers and to increase ESPN’s market ratings and viewership
- Lead the assigned on -air staff to create compelling content for live sports new programs
- Produced assigned sports news programs independently with regular guidance from the responsible coordinating producer
Staff Writer/Community Manager
Inven Global
04.2019 - 05.2021
- Communicates directly with other esports teams and gaming companies such as Capcom, Nintendo,
- Bandai Namco, Cloud9, Team Solo Mid, T1, Team Liquid, Beastcoast, and more, to build strong relations and establish brand and community social channels
- Build ties and relationships, and forge partnerships with prominent figures in esports – some being professional players, members of the community, or tournament organizers across a plethora of games
- Compiles and analyzes metric reports using Search Engine Optimization (SEO) to ensure upwards visibility of website and social media platforms, also informing which metrics are valuable
- Successfully created campaigns on social media platforms including Twitter, Facebook and Instagram to help build the esports community
Education
Master of Arts - Communications
University of Arkansas At Little Rock
Little Rock, AR05.2022
Bachelor of Arts - Creative Media Production
Arkansas State University
State University, AR05.2020
Bachelor of Science - Multimedia Journalism
Arkansas State University
State University, AR12.2019
Skills
- Content strategy
- SEO strategy development
- Project management
- Industry trend understanding
- Client relationship management
- Relationship building
- Teambuilding
- Ability to analyze trends in social media and culture then strategically apply them
Certification
Social Media Management
Arkansas State University, 2019
Additional Information
- Emmy Award nominated for work produced for the NBA on TNT
- AWARDS , Arkansas Collegiate Media Association Radio Sport Show – First Place Arkansas State University, 2019
Timeline
Vice President, Social
Misfits Gaming
09.2023 - Current
Social Producer/Media Manager
CBS Sports & 247Sports
11.2022 - 08.2023
Social Producer
Bleacher Report
07.2021 - 02.2023
Digital Content Producer/Social Media Manager/Producer
KRIS
01.2021 - 06.2021
Staff Writer/Community Manager
Inven Global
04.2019 - 05.2021
Associate Producer
ESPN
01.2017 - 12.2019
Master of Arts - Communications
University of Arkansas At Little Rock
Bachelor of Arts - Creative Media Production
Arkansas State University
Bachelor of Science - Multimedia Journalism
Arkansas State University
Social Media Management
Arkansas State University, 2019
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