NICHOLAS MILLER

Responsible for company-wide analytic strategy, financial insights, data operations, business/customer insights, data warehouse and data roadmap. Defines and provides executive leadership with all dashboards, reports, KPIs, insights, and forecasts with recommendations on company guidance on booking.

• Drafted strategic business intelligence roadmap, complete with data governance policies and tactical information safeguards.
• Built Financial analytics, GTM analytics, Marketing analytics, and data operation team from 0 to 15+
• Developed marketing analytics for PLG, B2C, and B2B departments that resulted in tripling the pipeline, and improving the payback period by 150%
• Developed a global model for the Financial Strategy team to develop Bookings, ARR, and Run Rate Targets
• Implemented numerous improvement tools across the company: Claire, Marketo, DBT, Coupa, SFDC CQP, and Tableau
• Rebuilt the entire lead flow structure for PLG and B2B motion which resulted in a 200% increase in conversion rate.

• Promoted within 5 month and inherited all analytical teams and data operations.

As the worldwide leader in marketing strategy and insights oversaw a team of data scientists and analysts who provide trustworthy analytics to the C-Suite and board as well as the global digital, field, brand, and product marketing teams. Predictive analytics and customer profiles were also developed to enhance target marketing efforts. Additionally, developed a company-wide data warehouse that powered all BI/ analytics tools, and provided insights for the Data Governance Council. This allowed the lead/contact flow of the CRM system to be rebuilt in order to accurately measure TCA, ROI, first touch, last touch, and multi-touch attribution.

• Worked with Digital and Field Marketing SVPs and CMO to build global marketing strategies, while setting up tracking for all campaigns that resulted in a 550% bookings growth within 6 months and a 250% average pipeline growth MoM
• Build up an analytics department from 1 to 10+ team members over 6 months to serve all company data requests, and own companywide BI solutions.
• Created predictive analytics models for marketing, sales and partner spending to bookings and ran enablement for all stakeholders to understand results to make more informed marketing decisions quickly
• Built the Analytics for the Product Marketing business strategy, including understanding the market dynamics and competitive landscape and prioritizing sub-markets
• Develops/maintains detailed forecasting and pipeline reports while regularly presenting the findings to the leadership and executive teams
• Collects business requirements and establishes KPIs with leadership teams to deliver a BI visualization stack for each team’s needs
• Established a company-wide data warehouse and manages the marketing tech stack
• Built custom segmentation/personas leveraging CRM data to target and deliver a deeper understanding of customers for ABM marketing, customer health and product teams.

As a data-driven marketing team leader, responsible for the development of B2B & B2C global lead flow, building marketing campaigns and all marketing strategies in NAMER, EMEA, APAC, INDIA, and Japan. In addition, worked to build a corporate data warehouse that allows marketers to make informed decisions around spending, ROI, and QOQ budgeting. Provides monthly, quarterly, and annual updates /presentations to board members and executive sales teams.

• Built and implemented the global lead flow process which increased qualified lead flow by 650% in less than 4 months which in turn saw global sales increase by over 250%.
• Developed digital marketing strategies, goals, and analytics using BI tools (Tableau, Insights Squared) while also setting up AB testing for all ad strategies.
• Hired and lead a global team of data-driven marketers that are top class in their respective Geos and were used as a reference for hiring sales leadership.
• Developed and managed the project to move marketing automation from HubSpot to Marketo.
• Presented models on improved forecasting, innovation, and potential growth models to Executive Management and Sales Executives.

Responsible for the development and implementation of marketing strategies & brand campaigns, forecasting analytics, and cross-functional leadership reporting. Presents key analytical findings and market research to improve marketing processes to brand marketing teams, national sales teams and executive leadership. Areas of focused strategies include implementation of successful marketing campaigns, improvements to marketing data and information systems, demand generation for B2B and B2C, internal communications, outbound marketing, digital marketing, and branded market share.

• Implemented strategies for marketing campaigns which resulted in over 150% YOY site growth contribution from marketing
• Worked with paid digital campaigns, traditional marketing, email, paid social, and referral campaigns.
• Develop digital marketing analytics across multiple channels with the use of BI tools
• Performed financial and statistical modeling including forecasting, descriptive and predictive initiatives
• Proactively championed improvements and innovations in reporting and reporting systems.

Responsible for improving business development strategies and lead generation management for numerous programs within the company while improving profitability. Maintain relationships for SEM, Digital Social Partners, Display as well as Biz Dev and Partners.

• Promoted from Sr. Sales /Marketing Operations Analyst within 5 months.
• Achieved annual sales growth of 33% YOY resulting from recommended strategy implementation.
• Performed financial and statistical modeling including forecasting, descriptive and predictive initiatives.
• Developed and implemented strategies to bring all digital marketing in-house.
• Built marketing dashboards for paid search programs to identify business needs as well as all digital purchasing.
• Managed client relationships and performance with Facebook, LinkedIn, and Google.