Nicholas Tango
Tinton Falls
Summary
Dynamic marketing professional with a proven track record at Hampton Water, excelling in campaign management and brand development. Skilled in digital marketing and project management, I have successfully executed strategies that enhanced brand visibility and drove customer acquisition, while mentoring teams to achieve peak performance and maximize ROI.
Overview
12
12
years of professional experience
Work History
Marketing Manager
Hampton Water / Lily Pond Group
03.2023 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Devised content strategy to effectively engage target audiences.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Marketing Manager
Spiribam USA
01.2018 - 01.2023
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Improved website visibility through development and implementation of SEO strategies.
- Conducted market research to identify new opportunities and target markets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Devised content strategy to effectively engage target audiences.
Global Marketing Manager
Rhyss and Rylee (Atsby Vermouth)
07.2014 - 2018
- Created and managed social media campaigns to increase brand engagement.
- Wrote and distributed press releases to increase brand visibility.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
Wine and Beverage Director
Fromagerie
10.2013 - 2014
- Oversaw selection, ordering and inventory controls of wine, beer and alcohol program.
- Managed bar and wait staff and directed hiring program.
- Maintained highest standards for beverage quality and service.
- Developed ongoing training initiative to improve beverage knowledge of serving employees.
- Developed relationships with suppliers and vendors leading to special volume pricing discounts and availability.
- Enacted progressive disciplinary measures for staff, managed work zones, and oversaw opening and closing duties.
- Worked with on-site and external party planners to create and manage beverage ordering and waitstaff for small and large events.
- Purchased beverage stock and handled all inventory needs.
- Designed beverage menus.
- Complied with health and safety regulations.
- Improved average wine and alcohol spend per guest through curation, service training, and hands-on hospitality.
- Motivated staff to perform at peak efficiency and quality.
Education
High School Diploma -
Long Branch High School
Long Branch, NJSkills
- Marketing campaign management
- PeopleSoft
- Digital marketing
- Web analytics
- Brand development
- Collateral creation
- Project management
- Partnership marketing
- Budgeting and allocation
- Business development
- Content coordination
- Budget administration
- Staff management
- Brand promotion
- Campaign management
- Customer acquisition
- Strategic planning
Timeline
Marketing Manager
Hampton Water / Lily Pond Group
03.2023 - Current
Marketing Manager
Spiribam USA
01.2018 - 01.2023
Global Marketing Manager
Rhyss and Rylee (Atsby Vermouth)
07.2014 - 2018
Wine and Beverage Director
Fromagerie
10.2013 - 2014
High School Diploma -
Long Branch High School
Long Branch Key to City
Through Volunteer work through 7-Presidents Oceanfront Park. I have been awarded a Key to the City for giving back to the community.