NICHOLAS TRENT
Rockledge,FL
Summary
Results-driven Digital Marketing Manager at Erdman Automotive Group, adept at crafting and executing comprehensive digital strategies. Achieved a remarkable 36-fold increase in digital engagement, while leveraging data analysis and cross-functional collaboration to optimize campaigns across multiple platforms. Expert in paid media and social media strategy, delivering impactful results in a competitive landscape.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Erdman Automotive Group
Cocoa, USA
03.2024 - Current
- Own and execute full-funnel digital marketing strategy across four dealership brands (Toyota, Nissan, Cadillac, Auto Expo), spanning organic social, paid digital, OTT, and linear media.
- Increased total digital engagement from approximately 1.5 million annual views in 2023 pre-hire to 25.6 million in 2024, then scaled to 54.5 million views in 2025-a 36-fold increase over the baseline and 113% year-over-year growth.
- Launched and scaled TikTok from zero to over 36,000 followers, generating more than 34.7 million views and becoming the top-performing social growth channel.
- Managed Cadillac's monthly marketing budget, overseeing Google CPC, Performance Max, Paid Social (Meta), Display, Vehicle Listing Ads (VLA), Google Business Profile optimization, YouTube Pre-Roll, OTT, and linear TV spend.
- Produced, filmed, and delivered monthly broadcast-quality commercials for linear TV and digital video, coordinating creative execution and external production handoff.
- Executed OEM-aligned monthly campaigns alongside internal initiatives (e.g., Cash for Clunkers, Christmas to Brevard), blending national incentives with localized creative strategies.
- Designed and implemented a phone performance analytics system, tracking answered call rates, overflow, and abandonment across Sales, Service, BDC, Parts, and Mobility to improve operational visibility.
- Partnered cross-functionally with dealership leadership, BDC teams, and external agencies to align marketing spend with lead quality, inbound call volume, and staffing capacity.
- Erdman Automotive Group is a multi-location automotive organization in Florida representing Toyota, Nissan, Cadillac, pre-owned, and mobility divisions.
Education
Master of Science - Marketing
University of Kentucky
Lexington, KY01-2027
Bachelor of Arts - Steubenville, OH
Franciscan University of Steubenville
Steubenville, OH01.2021
Skills
- Digital Marketing Strategy
- Paid Media
- Data analysis
- Social media strategy
- Performance Max
- Performance tracking
- Short-Form Video Marketing
- Analytics & Reporting
- SEO & Website Optimization
- OTT & Linear TV Advertising
- Campaign Management
- Cross-Functional Collaboration
Websites
Accomplishments
- Massive Digital Growth: Scaled total social engagement from ~1.5M to 54.5M annual views through platform expansion and performance-driven content strategy.
- TikTok Launch & Scale: Built TikTok presence from zero to 36K+ followers and 34.7M+ views in under one year.
- Marketing Analytics Infrastructure: Created recurring executive reporting for phone performance and digital metrics to support staffing and operational decisions.
- Multi-Channel Budget Ownership: Managed integrated digital and linear media spend while maintaining OEM compliance and ROI alignment.
Training
Salesforce CRM Certification, Customer Relationship Management (CRM), pipeline tracking, lead management, and customer data workflows
Certification
Salesforce CRM Certification
Timeline
Digital Marketing Manager
Erdman Automotive Group
03.2024 - Current
Master of Science - Marketing
University of Kentucky
Bachelor of Arts - Steubenville, OH
Franciscan University of Steubenville