Dana Scarborough
Summerville,SC
Summary
Goal-oriented manager with 21 years of distinguished experience in Automotive sales and service industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent and nurturing customer and client relationships.
Overview
9
9
years of professional experience
Work History
Business Development / Vehicle Exchange / Service Advisor
Hudson Automotive Group
Summerville, SC
06.2023 - 04.2025
- Educated customers on product and service benefits, explaining features and answering questions.
- Generated leads and established relationships with potential customers through outbound telephone calls.
- Explained product prices and packages as well as answered questions and addressed concerns of customers.
- Developed extensive knowledge of products and services to better assist customers.
- Asked relevant questions to assist customers with selecting needed or requested products and services.
- Provided information about available products and services, membership details, and purchase advantages.
- Documented customer interactions and transactions, maintaining accurate records of all dealings.
- Answered incoming customer calls to solve problems, enter orders and complete follow-up procedures.
- Delivered product and service information to customers and identified upselling opportunities to maintain and increase income streams from customer relationships.
Business Development Manager
Hudson Nissan Of Charleston
Charleston, SC
06.2022 - 01.2023
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Generated new business with marketing initiatives and strategic plans.
- Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
- Kept meticulous client notes and updated account information in company databases.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Regional Performance Manager
CarNow
Remote, South Carolina
01.2022 - 06.2022
- Perform product consultation and training of CarNow’s software solutions
- Regular cadence of dealership-partner meetings within your designated territory
- Be the trusted partner for the customer on use-case, best practices and process change recommendations
- Drive retention and growth among our customers by networking and building relationships within your territory
- Quantitatively and qualitatively measure customer engagement and provide feedback to key executives regarding product and service improvements
- Present reports and analyses of dealership performance, relative to previous months and other dealerships
- Work collaboratively and effectively with Sales and Client Success Team to onboard new clients and maintain long-term customer relationships
- Provide tech support and real-time, creative solutions for customers
- Maintain product knowledge to be an effective consultant/advisor
Business Development Sales Manager
Hendrick Toyota North Charleston
North Charleston, SC
02.2017 - 12.2021
- Overseeing all daily operations and management including the business development center and internet sales departments
- Administered CRM, including personnel changes, email templates, permission sets, follow-up programs, and maintained all company client records for accuracy and proper sourcing
- Troubleshooting CRM, inventory management systems, computer hardware, and other software
- Training of staff regarding the sales process, product knowledge, computer software, etc
- Created and developed processes to make the dealership run more efficiently and to enhance guest experience
- Designing and editing the banners, videos, and other media for web-based and social media advertising
- Ensuring the accuracy of vehicle information on all online sources (i.e Price, mileage, trim, etc)
- Overseeing all operations of a BDC call center including incoming sales calls, outgoing follow up calls and internet leads within the business development and internet sales teams
- Maintaining and monitoring daily, weekly, and monthly goals set by the dealership
- Worked directly with Senior Leadership team to review reporting, financials and areas of growth and opportunity
- Following script and guidelines set by the dealership on both incoming and outbound calls
- Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with sales, marketing and other internal teams to meet shared goals.
- Formulated well-defined action plan to prioritize potential clients and achieve and exceed objectives.
Business Development Representative
Hudson Nissan
North Charleston, SC
10.2016 - 02.2017
- Receive and manage all incoming sales calls and internet leads and provide customer with the information they requested
- Have an open communication with Sales Managers to ensure that each customer is being handled appropriately when directly asked for any pricing information
- Provide follow up contact for all customers who visited the dealership
- Participate in any scheduled training classes
- Provide backup switchboard coverage of multi-line phone system as needed
- Provide direct sales support as needed.
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Expanded business through effective network development, identifying new, and prospective clients.
- Utilized knowledge of industry trends to develop value-added solutions and approaches for target audiences.
Education
High School Diploma -
Fort Dorchester High School
North Charleston, SC05.2004
Skills
- Client Relationships
- Team Leadership
- Microsoft Office
- Process Improvement
- Employee Support
- Staff Management
- Sales Expertise
- Goals and Performance
- Product and Service Sales
- Sales Tracking
- Training and Development
- Sales Leadership
- CRM Management
Timeline
Business Development / Vehicle Exchange / Service Advisor
Hudson Automotive Group
06.2023 - 04.2025
Business Development Manager
Hudson Nissan Of Charleston
06.2022 - 01.2023
Regional Performance Manager
CarNow
01.2022 - 06.2022
Business Development Sales Manager
Hendrick Toyota North Charleston
02.2017 - 12.2021
Business Development Representative
Hudson Nissan
10.2016 - 02.2017
High School Diploma -
Fort Dorchester High School
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