Nicholas Zanotto
La Canada,CA
Summary
Talented and motivated Executive with 18 year’s experience in business development, strategy, business processes, sales analytics, revenue growth, technology, analytics, and operational efficiencies. A leader that thrives in a demanding, fast-paced and creative environment. Fostering a growth mindset that enhances company culture and delivers results both as an individual and as a leader. Demonstrated ability to develop initial rapport with stakeholders within the business, key clients and prospects that produced long-term revenue growth and enhanced client retention. A Strategic thinking leader that can leverage various management and leadership experiences for a forward-thinking organization.
Overview
19
19
years of professional experience
Work History
SVP, Business Development
PMY Group
03.2023 - Current
- Identified opportunities to improve business process flows and productivity.
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Networked with customers, prospects and partners at conferences and trade shows.
- Cultivated positive relationships with employees by implementing a cadence to resolve issues, provide feedback and brainstorm.
- Developed measurement tools, dashboards and reports to track metrics on adoption and effectiveness of initiatives.
- Presented and discussed strategy and initiative progress with senior business leaders.
- Collaborated with senior management to develop strategic initiatives and long term goals.
VP, North America
EngageRM
08.2020 - 02.2023
- Established and executed GTM strategy for UAS and the executive responsible for the market.
- Increased company growth through collaboration with global sales and marketing departments.
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Identified opportunities to improve business process flows and productivity.
- Represented and presented on behalf of the business at conferences.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Led development of strategic marketing plans to raise awareness and drive sales growth.
- Cultivated company-wide culture of innovation and collaboration.
- Represented organization at industry conferences and events.
Director Sales
Omaze
06.2019 - 08.2020
- Member of Sales Leadership reporting to SVP of Revenue, with responsibilities that includes oversight of sales inventory, strategy, revenue growth and structure
- Executed lead pipeline management, forecasting and inventory planning for Omaze partner business that resulted in decreasing inventory by 32% while increasing top-line revenue by 217%
- Oversaw Salesforce platform, implementing best practices and standardization across Business and Brand development and partnership teams
- Implemented new business processes to maximize identified efficiencies and tracking for influencer distribution and content partnerships
- Elevated weekly organizational revenue meeting to focus on overall strategic growth for all components of Omaze focused on strengthening interdepartmental communication amongst marketing team and business partners
- Implemented predictable sales process to enhance overall efficiencies and establish a scalable organizational structure
- Created and managed Business Development budget to minimize cost across all channels and maximize organizational revenues
Sr. Director, Premium Sales
Rose Bowl Stadium
09.2018 - 05.2019
- Developed and implemented sales strategy that led to historic premium revenue of $8.6 million in 2018-19
- Created marketing plan to expand brand awareness within LA marketplace to drive new business
- Established pricing strategy for football and non-football events to grow revenue potential for premium seating
- Negotiated multiple multi-year new and renewal contracts for luxury suites and club season tickets
- Analyzed current gaps in business to effectively target new prospects and grow revenue opportunities
- Created and oversaw annual sales forecasting and operating budget
- Trained and refine sales skills with Premium Sales Managers
- Represented Premium Seating on the Rose Bowl Legacy Board and with the Tournament of Roses Committee
Director, Sales
San Francisco Giants
01.2018 - 06.2018
- Developed and executed new process and business plan to maximize revenue for organizational sales opportunities, resulting in a strategy that maximized revenue and created an efficient sales process
- Mentored sales managers developing their respective leadership and management skills
- Developed and executed sales strategy for multiple sales teams across the organization
- Created and implemented new sales programs focused on driving group sales to multiple client bases while maximizing current initiatives and delivered tickets to end users
- Created and managed annual budget for multiple sales staff that maximized resources and minimized expenses
- Wrote TV and Radio advertising copy, promoting various ticket products and initiatives that drove revenue
- Provided daily oversight of sales staff, monitoring sales goals, KPI’s and organizational relationships
- Enhanced sales reporting cadence through creating of SalesForce reporting dashboards and structure
Sr. Manager, New Sales
San Francisco Giants
01.2013 - 02.2017
- Hired, trained and motivated staff of Sales Consultants to consistently exceed sales goals in various ticket product lines
- Increased revenue by 27% to achieve historic sales success for the organization, while expanded premium revenue by 60% for New Sales business unit
- Negotiated various multi-year annual luxury suite leases and multi-game premium packages
- Established technology partnerships with technology tools to increase sales efficiencies among the organization
- Partnered with Business Analytics team to forecast event revenue and establish pricing models
- Led sales efforts for a newly established private membership only exclusive Gotham Club
- Collaborated on the creation of premium sales strategy that exceeded $30 million in annual revenue
Manager, Inside Sales
San Francisco Giants
10.2008 - 12.2012
- Restructured sales staff to grow revenue potential for various ticketing product lines
- Exceeded revenue goals by over 26%
- Oversaw Ticket Services staff that was responsible for main touch-points with fans/clients
- Increased customer service satisfaction measurements through implementation of secret shopper program
Account Executive
San Diego Padres
08.2007 - 09.2008
- Generated $879,441 in ticket revenue, ranking first in group sales ticket price per ticket
- Increased group sales revenue by 41%
- Created multiple new group sales theme events that grew group sales business
Account Executive
Arizona Diamondbacks
01.2005 - 08.2007
- Generated $426,663 in season ticket in season ticket revenue, ranking first in the department
- Managed a staff of five (5) Season Ticket Sales Representatives responsible for $2.8 million in revenue, which included directing sales activates, coaching, mentoring and training staff
- Generated and distributed leads to Season Ticket sales staff
Education
MBA - Masters in Business Administration
University of Southern California
Los Angeles2022
Bachelor of Science - Sport And Entertainment Management, Business Administration
St. John’s University
New York, NY2005
Skills
- Global Sales and Marketing
- Strategic Direction
- Commercial and Contract Negotiations
- Strategic Forecasting
- Integration of Technology
- Company Branding
- Operational Efficiency
- Profit Target Achievement
- Budget and Forecasting
- Consultative Leading Techniques
- Team Recruiting and Onboarding
- Growth Mindset
Timeline
SVP, Business Development
PMY Group
03.2023 - Current
VP, North America
EngageRM
08.2020 - 02.2023
Director Sales
Omaze
06.2019 - 08.2020
Sr. Director, Premium Sales
Rose Bowl Stadium
09.2018 - 05.2019
Director, Sales
San Francisco Giants
01.2018 - 06.2018
Sr. Manager, New Sales
San Francisco Giants
01.2013 - 02.2017
Manager, Inside Sales
San Francisco Giants
10.2008 - 12.2012
Account Executive
San Diego Padres
08.2007 - 09.2008
Account Executive
Arizona Diamondbacks
01.2005 - 08.2007
MBA - Masters in Business Administration
University of Southern California
Bachelor of Science - Sport And Entertainment Management, Business Administration
St. John’s University
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