Nicholas Zona
St Louis,MO
Summary
Results-oriented professional with over 10 years of success in driving multi-million-dollar revenue growth in SaaS sales through technical solution selling, compelling storytelling, and effective execution of complex deals. Proven experience in architecting AI proof-of-concept integrations for onboarding Applicant Tracking Systems (ATS) and Human Capital Management (HCM) systems, facilitating impactful New Product Introductions (NPIs). Committed to delivering exceptional client outcomes while empowering team members to enhance skills and capabilities. Recognized for expertise in developing winning technical strategies, leading high-performing teams, and securing C-suite buy-in for complex B2B SaaS solutions.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Assistant Vice President Pre-sales Solutions Consultant
Equifax Workforce Solutions
01.2017 - Current
- Spearheaded a presales initiative that influenced $120M+ in TCV revenue, driving a 45% YoY sales growth (2023 & 2024).
- Architected a redesign that reduced sales cycle time by 97% ($18M revenue saved) and boosted implementation success by 80% (generating $12.8M in additional revenue).
- Advised C-suite on product strategy, GTM initiatives, and quarterly business reviews.
- Pioneered presales analytics, creating leadership dashboards to track KPIs, forecast performance, and optimize resource allocation, driving solution consultant activity and pipeline velocity by 75%.
- Partnered with Technology, and Product AI integrations and experiences to enhance onboarding, incorporating new NPI features into the ATS and pre-boarding systems. These initiatives led to annual revenues exceeding $6 million.
- Promoted 3x in 6 years; supported 120+ AEs and 20+ products
- Established a high-performance culture within the team by setting clear expectations and providing regular feedback on individual performance contributions.
Global & Enterprise Solutions Consultant
Equifax Workforce Solutions
01.2021 - 01.2022
- Generated $32M in ACV revenue (2021) by partnering with sales to architect custom integrations for Fortune 500 clients (HCM, ATS, Payroll), accelerating client success.
- Served as a technical trusted advisor to CHROs, VPs of HR, and IT leaders, designing robust solutions leveraging Open APIs, REST APIs, and real-time web services.
- Engineered innovative proofs of concept for Fortune 10, 100, and 500 companies, directly influencing go-to-market product launches and accelerating enterprise solution adoption.
- Engineered tailored integrations for HCM, ATS, and Payroll systems, driving seamless client adoption and enhancing operational efficiency.
- Collaborated with cross-functional teams to design and implement customized solutions for clients in various industries.
- Provide voice of customer back to Product & Technology to build new product enhancements and GTM solutions to win in complex deal negotiations and further enhance our current client technology capabilities.
Enterprise Strategic Account Executive
Equifax Workforce Solutions
01.2019 - 01.2021
- Exceeded sales targets by 138% (2020), achieving 100% client retention (2019-2021) and growing book of business to $4.1M.
- Orchestrated cross-functional strategic deal teams, including Presales, Customer Experience Managers, and Strategic Pricing, to enhance product alignment, accelerate decision cycles, and deliver consistent pipeline conversion and strategic wins.
- Proven expertise in steering complex enterprise sales cycles with precision, driving transformative results of 4.1 million and exceeding growth expectation by 138%.
- Skillfully driving innovative product strategies, I achieved a year-end book of business growth to an impressive $4.1 million, demonstrating exceptional sales acumen and strategic foresight.
- Monitored performance metrics and prepared reports and forecasts in sales force, tableau.
New Logo Account Executive
Equifax Workforce Solutions
01.2017 - 01.2019
- Hunted for new business utilizing cold calling, email marketing, and thought leadership.
- Closed $5.3M in new business
- (2018–2019), exceeding goals by
- 140%
- Enterprise, Mid-market penetration, exceeding quota YOY.
- Facilitated strategic partnerships by coordinating cross-disciplinary experts, aligning stakeholders, and expediting deal execution.
- Created prospect strategies by identifying and developing new logo opportunities.
- Orchestrated strategic give/get negotiations alongside the internal pricing team to engineer adaptive pricing models that accelerate deal closures and maximize profitability.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
Advertising Technology Saas Account Executive
Vivial
01.2016 - 01.2017
- Exceeded 2016 sales goals ending the year at 128% of target.
- Developed and executed multi-channel advertising strategies tailored to client goals, increasing the average campaign ROI by 28%.
- Cold Calling, Email strategic marketing, and thought leadership strategies to sell new business resulted in 1.2 million dollars in new revenue.
- Built and maintained strong client relationships, resulting in a 95% client retention rate.
- Presented campaign performance reports and strategic recommendations to stakeholders using tools like Google Analytics and Lucid chart.
Education
Business Management
Missouri Baptist University
Chesterfield, MOSkills
- Presales Leadership Solution Architecture Technical Storytelling
- Enterprise SaaS Sales API & Cloud Integration NPI with AI
- C-Suite Advisory Value Engineering Sales Enablement
- Revenue Acceleration Complex Deal Execution ($20M Deals Closed)
- Team Building Cross-Functional Collaboration Sprint Selling Certified
Accomplishments
- Equifax WFS - Centers of Excellence Award.
- Equifax WFS - Support Partner of the Year.
- Equifax WFS - Team Choice Award.
- Equifax WFS - Top Sales Rep ( National Accounts).
- AT&T Advertising - CEO Award Winner
Certification
- Languages: Python, Google
- Cloud: Google Cloud Platform
- Artificial Intelligence: Google AI-LLM.
- Systems: Workday
Timeline
Global & Enterprise Solutions Consultant
Equifax Workforce Solutions
01.2021 - 01.2022
Enterprise Strategic Account Executive
Equifax Workforce Solutions
01.2019 - 01.2021
Assistant Vice President Pre-sales Solutions Consultant
Equifax Workforce Solutions
01.2017 - Current
New Logo Account Executive
Equifax Workforce Solutions
01.2017 - 01.2019
Advertising Technology Saas Account Executive
Vivial
01.2016 - 01.2017
Business Management
Missouri Baptist University
Training
- Simon Sinek Workshop.
- Art of Presenting.
- Public Speaking Engagements.
- Unleashed HR Event (2021)
- HR Tech (2022)
- HR Brew Podcast (2023)
- APA Payroll Congress (2024)
- Reprise - Panel Discussion (2025)
- "How to Expand Presales Influence on Retention" Presentation (2025)
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