Recognized as a 40 Under 40 Emerging Leaders of Gaming by The Innovation Group and Global Gaming Business Magazine. A seasoned casino executive with a proven history of achieving record setting service, team engagement, and VIP revenue growth consistently for nearly two decades. Experienced in every level of Casino Marketing, from the most entry-level position to Vice President, at both a private family-owned casino company to one of the largest gaming companies in the world. Eager to utilize the VIP gaming knowledge, passion, and casino experience attained to lead VIP Marketing at the most premiere properties and brands in the entire country.
Overview
17
17
years of professional experience
Work History
Vice President of Casino Marketing
Cordish Gaming Company/Live! Casino and Hotel Philadelphia
12.2019 - Current
Recruited as the first Executive team member hired by Cordish Gaming Company to open the region's most premiere gaming and entertainment destination- Live! Casino and Hotel Philadelphia
Assembled entire VIP team consisting of the top producing player development talent on the east coast, with a strong focus on both domestic VIP and Asian Table games business
Focused on owning the VIP business, capturing existing market share and profit, growing new business in a highly competitive, ultra frequent and mature gaming market (PA, NJ, NY, MD)
Developed VIP Battlezone Program, progressively stealing over 40% of competitors revenue. Live! Casino accounted for: 34% market share in 2021 (opening year), 36% market share in 2022, 38% market share in 2023, and 41% market share in 2024
Helped build customized CRM system (QCI) and implemented VIP contact strategy
Leveraged personal relationships with celebrities and the best athletes in the world to ensure they frequent the casino and also booked them for VIP events to provide priceless experiences
Managed sponsorship contracts, hotel room blocks, tickets and suites for over 300+ events annually for the NBA, NFL, NHL, MLB, MLS, NCAA and every other big ticket event in the stadium district
Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success
Vice President of Casino Marketing
Caesars Entertainment – Harrah's Philadelphia
12.2016 - 12.2019
Designed and implemented strategic direction of all aspects of VIP, domestic Marketing, and Asian Marketing at Harrah’s Philadelphia
Elevated to oversee all aspects of marketing department in addition to VIP responsibilities in March 2019 (Caesars Rewards, Top Golf, entertainment, bus program, social media, and gift shop)
Responsible for planning marketing calendars, programming, and management of $75 million budget.
Increased Domestic VIP profits YOY by ~13% and Asian VIP business by ~23% in 2018
Led team to #1 company ranking for all properties at Caesars Entertainment on VIP results tracker, based on a composite score of the measurable objectives of the Casino Marketing team
Orchestrated every property celebrity appearance, saving over ~$1M through personal relationships with celebrities and HOF star athletes
Developed “Nick Ryan’s Annual Birthday Bash” into Harrah’s Philadelphia's single largest VIP event annually, with over 3,500 VIP attendees
Positioned Caesars brand by encouraging guests to earn at Harrah’s Philadelphia and redeem their rewards at other Caesars Entertainment destinations
Enhanced VIP Relationship Survey results from 11% “A Score” to greater than 80% “A Score”, the highest growth in Caesars Entertainment
Director of Player Development
Caesars Entertainment – Harrah's Philadelphia
10.2015 - 12.2016
Grew VIP revenue 17% October 2015-December 2016
Maintained highest growth differential between VIP and Non-VIP of any Caesars Entertainment property
Developed and maintained premium players by building marketing programs that increased VIP trips, LOP, and NTC
Launched new market acquisition programs to target new business in both Domestic and Asian segments
Achieved double digit Service and Touch Rate shifts for Executive Casino Host, VIP Host, and Inside Sales Teams
Assistant Director of Casino Marketing
Caesars Entertainment – Harrah's Philadelphia
02.2014 - 10.2015
Led Executive Casino Host Team in producing highest VIP NTC percentage to benchmark in 2015, ranking team highest overall team in Caesars Entertainment
Grew 2015 VIP Theo by 22% and Battle Zone Theo by 17% YOY
Received perfect score of 5 on Supervisory Feedback Survey (SFS) in 2015
Shifted VIP Trip Survey scores over 14%
Manager, Casino Marketing/Executive Casino Host Team
Caesars Entertainment – Harrah's Philadelphia
05.2011 - 02.2014
Increased VIP revenues to exceed $100 million in 2012 and increased revenues each year thereafter
Achieved highest YOY VIP Net Theo growth in Caesars Entertainment in 2012
Exceeded property event attendance counts by at least 15% for every major VIP event YOY
Earned highest Employee Opinion Survey (EOS)/Supervisory Feedback Survey (SFS) rating at Harrah’s Philadelphia in 2012, second highest in 2013
Implemented Caesars Entertainment Sales and Service Model
Creator of the Seven Stars Journey program and created the Seven Stars Mixer, increasing loyalty within Caesars Entertainment’s top tier
Executive Casino Host
Caesars Entertainment – Harrah's Philadelphia
03.2007 - 05.2011
Built book of VIP business from scratch to 600 VIPs, generating highest net theoretical figures on Executive Casino Host team for four consecutive years, producing~15M NTC annually
Expert in all casino systems’ functionality, including CMS, EMS, RTCM, and SMART (Salesforce)
Organized multiple cross-property group trips with highest worth players, enhancing loyalty and maximizing potential revenue in destination markets: Las Vegas, Lake Tahoe, New Orleans, Atlantic City, Atlantis, and NCL Cruises
Worked closely with NCM teams throughout the country to coordinate incoming VIP business. Arranged VIP group trips to Philadelphia and Atlantic City via bus and chartered planes
VIP Services Coordinator
Caesars Entertainment – Harrah's Philadelphia
12.2006 - 03.2007
Opened Harrah’s Chester Casino and Racetrack in 2007 as inaugural team member
Worked with Casino Marketing/Executive Casino Host Team, assisting in all daily duties as main liaison between VIP guests and casino hosts.
Committee Member Children's Hospital of Philadelphia - Philadelphia, PA, Elected to the board of two committees of the world-renowned children's hospital. Responsible for planning and facilitating fundraising events. Created the top fundraising team for the “Philly Spin In Event” where all proceeds are donated to the Cardiac Center at Children's Hospital of Philadelphia. Events raised an excess of $1M annually.
Board Member Asian American Chamber of Commerce of Greater Philadelphia -Philadelphia, PA, Appointed to assist in promoting and fostering business relationships between Asian and Non-Asian businesses as an extension of the Chamber of Commerce of Greater Philadelphia.
Board Member Male Allies - Harrah's Philadelphia -Chester, PA, Selected as an inaugural board member in the Male Allies pilot program at Harrah's Philadelphia for Savvy, Caesars Entertainment's Business Impact Group (BIG) for women employees and allies.
Chairman of Harrah's H.E.R.O. Committee - Harrah's Philadelphia - Chester, PA, Chairman of Harrah's Philadelphia's extensive community outreach and employee enrichment program. Led the charge to achieve over 9000 volunteer hours collectively.
Volunteer Ronald McDonald House Charities - Philadelphia Ronald McDonald House - Philadelphia, PA, Sponsored and participated in various fundraising activities and volunteer regularly on-site at the Philadelphia Ronald McDonald House.
Volunteer Philabundance - Philabundance - Philadelphia PA, Sponsored, donated, and volunteered time to separate, and package over 600 boxes of donated food items annually for those in need of food. Served as spokesperson at WMMR Preston and Steve's Campout for Hunger week-long event. Philabundance is one of the largest hunger relief organizations in the Delaware Valley. Philabundance is a proud member of Feeding America, a nationwide network of foodbanks leading the fight against hunger in the United States.
Timeline
Vice President of Casino Marketing
Cordish Gaming Company/Live! Casino and Hotel Philadelphia
12.2019 - Current
Vice President of Casino Marketing
Caesars Entertainment – Harrah's Philadelphia
12.2016 - 12.2019
Director of Player Development
Caesars Entertainment – Harrah's Philadelphia
10.2015 - 12.2016
Assistant Director of Casino Marketing
Caesars Entertainment – Harrah's Philadelphia
02.2014 - 10.2015
Manager, Casino Marketing/Executive Casino Host Team