Nichole Booker
Henrico,NV
Summary
Accomplished Senior Account Executive with 20 years in Sales and Marketing. Committed with demonstrated success in sales, customer relations and prospecting. Ambitious and dedicated leader with experience training and mentoring new team members.
Overview
19
19
years of professional experience
Work History
Senior Account Executive
Nexstar Media Group ( WRIC Channel 8 ABC Richmond)
10.2022 - 10.2023
- Worked closely with clients and agencies and ensure Nexstar (WRIC) as primary station for advertisers to reach and engage audiences at scale across linear and digital platforms, leveraging portfolios
- Focused on helping clients/advertisers utilize innovative data and technology solutions to deliver high value precision targeting
- Remained current with competitive networks and overall marketplace
- Built relationships to understand client's needs, prepare sales plans, proposals and (pitch) presentations
- Identified new business; develop new relationships with key marketing/media decision makers
- Managed sales process from proposal through post-analysis and renewal/upsell.
- Secured 1 new account weekly to increase company revenue and drive market share.
Sales Development Rep
Community Brands/ GiveSmart
07.2017 - 04.2020
- Sold fundraising technology services to nonprofit and charity organizations through cold calling and referral from existing clients
- Developed strong relationships with larger potential clients to retain business and acquire more business
- Trained 30 new, existing, and management on products and competitive services
- Exceeded weekly goals of qualified potential customers interested in services through phone calls and emails
- Completed minimum of 50 phone call logged in Salesforce.com.
- Built and managed accurate sales pipeline to maintain high volume of activity.
- Used data analytics to identify and track sales trends and develop actionable insights.
- Established relationships with prospects and customers to promote product understanding and drive sales growth.
- Won new business by articulating full value of company's capabilities to prospects.
- Crafted persuasive sales pitches to communicate value of company products and services.
- Increased sales leads by implementing targeted outreach strategies and personalized followups.
- Achieved and exceeded monthly and annual sales targets.
- Optimized email campaigns using A/B testing techniques to improve open rates, click-through rates, and lead conversions.
- Streamlined lead management process by utilizing CRM software to track interactions and maintain organized customer information.
- Utilized Salesforce to manage sensitive client information and update existing and new client profiles.
- Developed strong relationships with key decision-makers through consistent communication and rapport-building efforts.
- Generated detailed reports on sales activity, pipeline progression, and account updates for senior leadership review during weekly meetings.
- Maintained high levels of customer satisfaction by providing exceptional support throughout the entire sales process – from initial inquiry to post-sale followup.
Relationship Manager/Personal Banker
BANK OF AMERICA
01.2015 - 06.2016
- Selling investments, loans, and banking solutions, using sales effectiveness to provide recommendations to consumers/small businesses and enhancing service relationships with Bank of America
- Providing sales training to tellers and management, maintaining reporting and tracking data for management team
- Engage in daily outbound calling to pre-selected Bank of America customers inviting them into the Banking Center for an appointment
- Managed approximately 10 walk-in customers daily offering new and additional banking products and solutions
- Consistently exceeded quarterly sales goals by cultivating a strong network of professional contacts and referrals.
- Responded to customer inquiries and resolved complaints to establish trust and increase satisfaction.
- Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills.
- Maintained knowledge on banking products and distribution to provide optimal service support.
- Continuously updated personal knowledge of banking regulations and compliance requirements to minimize risk exposure for both clients and the organization.
- Assisted customers with setting up or closing accounts, completing loan applications, and signing up for new services.
Account Executive
Brink's Incorporated
03.2013 - 08.2014
- Called business prospects and leads from various channels for Brink's Global Payments with many of products which include: Paycard, Incentive Card, Online Checkout Solution
- Managed relationships with Inside Sales team and Great Lakes region to expand upon selling new solutions to existing clients
- Existing clients consist of mid size banks, retail corporations, and restaurants
- Trained peers how to position solutions to clients and refer business opportunities to Global Payments
- Studied market development to identify new segments and adapted sales strategy and techniques
- Built marketing collateral, customized presentations and supporting materials for internal and external clients
- Management mail and email campaigns to acquire new business
- Built relationship with industry associations such as American Payroll Association and SHRM
- Attended 10-20 trade shows and conferences annually to promote Brinks brand and solutions.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
- Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.
- Built relationships with customers and community to promote long term business growth.
Territory Sales Manager
Allianz
05.2004 - 12.2011
- Independently manage seven states for the retail sales division through creative forms of marketing
- Acquire and maintain accounts based on divisional goals through gathering and reporting data through Excel and Salesforce.com
- Supporting internal and external clients by sharing knowledge on processes, products, service, account management and training
- Trained new associates within sales and marketing department on travel industry knowledge
- Maintain and report consortia updates and prospecting results
- Create campaigns and manage training documents to inform process and product enhancements.
- Established and maintained 400 accounts.
- Leveraged market knowledge to capitalize on emerging opportunities and maintain consistent growth rate at 130% or higher.
- Set ambitious yet achievable sales targets for the territory team; provided motivation through ongoing coaching and guidance towards goal attainment.
- Established strong relationships with key clients, boosting customer retention rates.
- Collaborated with marketing department to create promotional materials that drove brand awareness in the territory.
- Researched competitor activity and used findings to develop sales growth strategies.
- Trained and mentored sales representatives in sales techniques and strategies.
- Prepared sales presentations for clients showing success and credibility of products.
Education
MBA - Marketing
University of Phoenix
Phoenix, AZ12.2025
Bachelor's Degree - Marketing & Retail
Virginia Union UniversityRicmond
Richmond, VA06.2000
Skills
- Sales Reporting
- Business Development
- Food safety and sanitation
- Revenue Generation
- Project Management
- Opening and closing procedures
- Pipeline Management
References
Available on Request
Timeline
Senior Account Executive
Nexstar Media Group ( WRIC Channel 8 ABC Richmond)
10.2022 - 10.2023
Sales Development Rep
Community Brands/ GiveSmart
07.2017 - 04.2020
Relationship Manager/Personal Banker
BANK OF AMERICA
01.2015 - 06.2016
Account Executive
Brink's Incorporated
03.2013 - 08.2014
Territory Sales Manager
Allianz
05.2004 - 12.2011
MBA - Marketing
University of Phoenix
Bachelor's Degree - Marketing & Retail
Virginia Union UniversityRicmond
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