NICHOLE FREDERICK
Marketing Brand Manager
Norwalk,CT
Summary
A highly motivated and results-oriented Marketing Brand Manager with 6 years of experience developing and executing strategic marketing initiatives for leading security brands. Proven ability to leverage market research and customer insights to build brand awareness, drive market share growth, and achieve business objectives. Skilled in leading cross-functional teams and fostering a collaborative environment.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Manager
ASSA ABLOY Door Group
09.2023 - Current
- Manage a team of 2 marketing professionals, providing leadership and direction to achieve departmental goals.
- Develop and execute comprehensive marketing plans for Corbin Russwin and Sargent, two largest locking brands within Assa Abloy.
- Assisted in launching two new fully SEO-optimized websites for Corbin Russwin and Sargent, resulting in a 62% increase in website engagement .
- Conduct market research and competitive analysis to identify market trends and opportunities for brand differentiation.
- Lead creation of compelling brand messaging and communication materials across various channels (digital, print, trade shows).
- Manage and optimize marketing budgets for maximum return on investment (ROI).
- Develop and implement successful go-to-market strategies for new product launches.
- Collaborate with sales, product development, and engineering teams to ensure brand alignment across all touchpoints.
- Track and analyze marketing performance metrics to measure success and identify areas for improvement.
- Develop and manage social media strategies for Facebook and LinkedIn, fostering brand awareness, community engagement, and lead generation.
Marketing Communications Specialist
ASSA ABLOY Door Group
07.2021 - Current
- Supported the Marketing Brand Manager in developing and executing comprehensive marketing plans for Corbin Russwin and Sargent, Assa Abloy's two largest locking brands.
- Contributed to market research, competitive analysis, and content creation efforts.
- Assisted in managing diverse marketing campaigns (digital, social, email, print) for increased lead generation and conversion rates.
- Developed a variety of marketing materials (e.g., brochures, website copy, email campaigns) for multiple product launches of Corbin Russwin and Sargent, ensuring clear communication of product benefits and value propositions.
- Managed and collaborated with third-party vendors (e.g., marketing agencies, photographers, freelance writers) to develop and execute marketing campaigns.
- Identified and selected qualified vendors based on specific project needs and budget constraints.
- Provided clear direction and brand guidelines to ensure consistent messaging and visuals across all marketing materials.
- Managed vendor relationships, budgets, and deadlines to ensure successful campaign execution.
Marketing Communications Assistant
HMG Strategy LLC
01.2018 - 07.2021
- Worked with clients to tailor webinar marketing plans to demographics and business goals.
- Executed 25+ virtual and in-person events annually, resulting in increased leads.
Delivered weekly updates to clients on digital marketing campaigns, fostering strategic discussions and continuous improvement. - Enhanced brand awareness and registration numbers as social media strategist, utilizing organic and paid advertising.
- Managed third-party advertising vendors, improving SEO and keyword positioning through website and content changes.
- Produced marketing collateral, presentations, social media assets, and print materials.
Education
Bachelor of Science - Marketing
Sacred Heart University
Fairfield, CT 09.2012 - 05.2016
Skills
Social Media
Timeline
Marketing Manager
ASSA ABLOY Door Group
09.2023 - Current
Marketing Communications Specialist
ASSA ABLOY Door Group
07.2021 - Current
Marketing Communications Assistant
HMG Strategy LLC
01.2018 - 07.2021
Bachelor of Science - Marketing
Sacred Heart University
09.2012 - 05.2016
Similar Profiles
John OglesbyJohn Oglesby
Sales Representative at ASSA ABLOY Door Group - Door SystemsSales Representative at ASSA ABLOY Door Group - Door Systems
Brandi KimbleBrandi Kimble
Lead Customer and Operations Support at ASSA ABLOY Door GroupLead Customer and Operations Support at ASSA ABLOY Door Group
Eric JacksonEric Jackson
Machine Operator at ASSA ABLOY Door GroupMachine Operator at ASSA ABLOY Door Group