Summary
Overview
Work History
Education
Skills
Timeline
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NICHOLE HEATHCOTE

Phoenix

Summary

Sales professional with proven track record in training and developing high-performing teams. Adept at driving sales growth through effective coaching and strategic planning. Strong focus on collaboration, adaptability, and achieving measurable results. Known for excellent communication, leadership, and problem-solving skills.

Overview

12
12
years of professional experience

Work History

BDR Sales Trainer

DemandZEN
10.2024 - Current

At DemandZEN, I train BDRs to turn cold calls into real convos and pipelines into revenue. I build training programs that blend strategy, scripts, and a healthy dose of hype—because sales should feel good and perform at a great level. From onboarding fresh talent to sharpening seasoned pros, I help our team prospect smarter, book better meetings, and rep the DemandZEN name with confidence.

If it involves sales development, I’m probably coaching it, testing it, or celebrating a win. Let’s make it fun, make it scalable, and make it close.

Master Business Development Representative

DemandZen
08.2020 - 03.2024
  • Identified new business opportunities through outbound channels.
  • Set ~800 qualified SQL's, while maintaining a ~75% meeting held rate.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding KPI's.
  • Onboarded new employees with training, coaching & mentoring.

Enterprise Sales Development Representative

SAP
04.2016 - 11.2019
  • Collaborated with the marketing team to create targeted campaigns for lead generation.
  • Responsible for generating $6.5 million in pipeline, 21 opportunities and 28 self gen leads for Q3 2019.
  • Successfully complete discovery calls with customers to determine solution alignment.

Teleservice Representative

Televerde
12.2013 - 03.2016
  • Leveraged persuasion techniques, product knowledge and pre-written scripts to overcome objections.
  • Provided weekly feedback to assist in developing targeted marketing campaigns.
  • Tested, trouble shot, and ramped up new and struggling campaigns.
  • Mentored and onboarded new Agent Performance Managers and Calling Agents.

Education

Computer Technology, Graphic Arts

Rio Salado Community College
Tempe, AZ

Skills

  • Value-driven sales strategy
  • Prospecting expertise
  • Employee training
  • Strategic marketing solutions
  • Strategic campaign planning
  • Campaign strategy development
  • Responsive to new challenges
  • Customer relationship management
  • Employee onboarding
  • Sales team training
  • Prospecting strategies
  • Negotiation techniques

Timeline

BDR Sales Trainer

DemandZEN
10.2024 - Current

Master Business Development Representative

DemandZen
08.2020 - 03.2024

Enterprise Sales Development Representative

SAP
04.2016 - 11.2019

Teleservice Representative

Televerde
12.2013 - 03.2016

Computer Technology, Graphic Arts

Rio Salado Community College