Tech-savvy leader with 15+ years of expertise in building and executing marketing, communications, and brand strategy, including executive briefings, speaking engagements, social media, and internal enablement. Knowledgeable on technology industry trends, market dynamics, and competitive positioning to achieve business goals.
Brings a proven track record supporting Vice Presidents and other executives in amplifying their public profiles, building awareness, and developing an industry presence. Passionate about inspiring action to deliver on shared goals aligned with critical business priorities and influencing buy-in of key decision-makers for strategic initiatives. Experienced in working with high-profile brands, including Cisco, AT&T, T-Mobile, Verizon, Sprint, Showtime, CNN, Cartoon Network, HSN, Condé Nast, TBS, and TNT.
Promoted to lead a team supporting senior executives in streamlining internal communications for enhanced collaboration and productivity within the organization. Supported executive leadership with strategic counsel on communication initiatives.
Developed key message frameworks to ensure consistent messaging and executive presence across all channels and touchpoints within the organization and the industry. Invited by Vice President to join her new team as she transitioned to a new role.
Delivered impactful global communications to inform and influence internal and external audiences, emphasizing thought leadership, business expertise, vision, and values.
Led a team focused on operations supporting strategic planning, stakeholder engagement, and team operations through effective communications and execution of cultural, financial, and business priorities. Developed strategic partnerships with key stakeholders to foster collaboration and drive growth while streamlining business processes by analyzing current procedures and implementing necessary improvements. Invited by the Senior Director to join her new team when she was promoted to a new role.
Managed a team that developed and directed initiatives combining customer success education and enablement with desired business outcomes to accelerate partner adoption of customer success principles. Approved, reviewed, and edited website content while maintaining a content marketing calendar to schedule creation and delivery deadlines.
Administered digital marketing initiatives to achieve successful partner outcomes by identifying and addressing their unique needs and goals. Oversaw content development, channel strategy, and program performance.
Provided program strategy and ongoing support for an outbound nurture marketing program for existing customers by creating personalized communication plans that encouraged loyalty and repeat business.
Directed a team that provided expert program management for SMS and mobile advertising clients, enhancing customer satisfaction by implementing customized program solutions tailored to individual client needs.
Adobe Acrobat & Photoshop
Asana
Canva
Confluence
Jira
Miro
MS Office Suite
MS SharePoint
Salesforce
Workfront
Senior Marketing Program Manager, TekSystems at Cisco Systems, Inc. - Raleigh, NC
Facilitated adoption of a customer-first approach using Persona Intelligence.
Account Manager, Alpha Marketing, Inc. - Raleigh, NC
Oversaw a profitable client and vendor network for a marketing communications agency.