NICHOLE MANNCHEN

• The Center Director (CD) is responsible for the overall success of the academic program and the business of the Learning Center. This role hires, trains, and evaluates staff, and also serves as the face of the location, as well as the local expert on literacy. The CD also analyzes all diagnostic assessments and meets with families and clients on a periodic basis to discuss progress and instructional recommendations.
  
• As a sales leader with proven success in sales management of the Twin Cities Learning Center business, I was promoted to a Sales Trainer responsible for providing 1:1 training in lead and opportunity management, Salesforce processes, information calling, diagnostic testing, and consultations to over 25 new company leaders.
• Create, develop, and execute a business plan resulting in multi-million-dollar revenue and exceeding net profit goals on a consistent annual basis for over three years.
• Lead all marketing and outreach efforts for the Midwest region for the Learning Center.

This company acquired MD Biosciences in Dec 2020, my previous workplace. Received a promotion after the acquisition.

• Leader in knowledge of HubSpot as a CRM and CMS platform. Built a HubSpot account to manage over 10,000 contacts, clients' profiles, and deal information.
• Hosted company-wide training sessions to foster individual learning, synchronization across teams, and wrote a user manual for all MLM employees across the three global locations.
• Built three company websites from the ground up for various specialty divisions of MLM. Collectively, we developed and implemented marketing strategies to increase brand awareness, customer engagement, and sales. We increased total page views by over 125% annually.
• Organized and attended global trade shows, conferences, webinars, seminars, and workshops to promote products or services. Organized and led all in-house webinars.

• Developed strategic marketing plans, and managed the implementation and execution of marketing-related efforts associated with business development department goals. Initiatives included print, digital, direct, and public relations to maximize lead generation and brand recognition.
• Created company-wide written content and graphic materials. Assisted in the design of over 50 data sheets and white paper templates.
• Assisted in the construction of three company websites using HubSpot as a CRM and CMS platform.
• Responsibilities included, but are not limited to, managing SEO optimization and producing scientific and academic content. Collectively, we increased total page views by over 125% annually. Authored HubSpot-hosted blog.
• Authored HubSpot-hosted blog and built a subscriber list of 11,000 followers. Managed the company's social media accounts. I built a following of over 1,200 connections on LinkedIn. Developed a lead generation strategy that nurtured online visitors based on their engagement over time. Proven results to increase the potential of turning quality leads into closed, won deals.

• Collaborated with a medical team to track patient progress in the Aurora Adult Substance Abuse Program via psychological assessments, medical charts, and therapy sessions
• Interacted with clinical psychologists, social workers, medical doctors, and pharmacists to explore the biopsychosocial framework of treating mental disorders in a clinical setting by establishing treatment plans and aiding in group therapy facilitation

• Assisted in a neuroscience laboratory study that explored the ways in which emotions influence individual behavior and interaction within their worlds. We investigated the ways emotions help guide behavior and interpret information.
• Responsibilities included conducting studies with participants, collecting, interpreting, and reporting data, and independently running various software programs. Facilitated software use (SPSS, Microsoft Office, Google Drive, E-Prime) for studies, analyzed data, and reported to supervisors, while collaborating with other graduate students.
• Administered four studies to student participants independently, and collected and prepared data for supervisors’ review.
• Co-created abstracts for national conferences and published author.