Summary
Overview
Work History
Education
Skills
Timeline
Generic

Nichole Martin

Dallas,TX

Summary

Fueled by a passion for great product and evolving trends. Known for combining instinctive creative vision, data-driven consumer insights, and market knowledge to build bold product stories that deliver what customers want next - connecting, performing, and driving growth.

Overview

4
4
years of professional experience

Work History

Merchant - Software

GameStop
Grapevine, TX
12.2024 - Current
  • Lead merchandising, pricing, and promotional planning for third-party video game software across 2,500+ retail doors and e-commerce.
  • Build detailed sales forecasts for new releases and catalog titles by analyzing historical sales ramps, decay rates, preorders, and current market trends to ensure inventory is appropriate and productive.
  • Partner with publishers and marketing to drive exclusive launches, optimize in-store and online visibility, and maximize margin throughout the product lifecycle.

Category Development Manager - Beauty + Home

L&R Distributors
08.2023 - 12.2024
  • Manage supplier and customer relationships with high-profile clients such as L’Oreal and Kroger, overseeing assortments, planograms and an annual category budget of $40M, while attending trade shows to identify the latest innovations and stay ahead of market trends.
  • Analyze syndicated data from sources including Circana, Nielsen, IRI, Spins, Asana and SharePoint.
  • Lead research initiatives of a private label brand targeting Gen Z demographics, while spearheading the development of textured hair and Personal Care Appliances (PCA) planograms for 400 locations.
  • Utilize Excel, PowerBI and Prelude, and create PowerPoint presentations to communicate insights, strategies and project updates, influencing high-level decisions.

Assistant Buyer - Women's & Men's Fashion + Jewelry

The Conservatory
03.2022 - 07.2023
  • Managed brand partnerships for 80+ brands, facilitate vendor negotiations and use the Lightspeed inventory management system for efficient operations.
  • Experienced in apothecary and home categories, and developing unique jewelry pieces and garments for VIP clients.
  • Prepared pre-market financial and visual models, providing projections to the Buying Director, and coordinated store events including trunk shows and designer appearances.
  • Managed daily buying operations, from purchase order (PO) creation and SKU management to sales analysis and oversight of domestic and international receiving processes.

Corporate Merchandising Intern

Dick's Sporting Goods
05.2021 - 08.2021
  • Developed a size profiling algorithm to optimize inventory management and reduce excess ordering across all stores.
  • Presented data to executive supply chain and merchandising teams, effectively communicating recommendations.
  • Utilized technical skills in JDA (Blue Yonder) to support data analysis and algorithm development for projects.
  • Analyzed sales data, calculated reorder quantities and allocated inventory across more than 300 locations.

Education

BBA - Supply Chain Management - Procurement & Sourcing

Texas A&M University
College Station, TX

Skills

  • Sales forecasting and demand planning
  • Assortment strategy and SKU lifecycle management
  • Product development and trend analysis
  • Promotional planning
  • Margin optimization
  • Vendor negotiation and relationship management
  • Stakeholder engagement
  • Sourcing and procurement
  • Retail analytics (utilizing Excel, Power BI, and syndicated data)

Timeline

Merchant - Software

GameStop
12.2024 - Current

Category Development Manager - Beauty + Home

L&R Distributors
08.2023 - 12.2024

Assistant Buyer - Women's & Men's Fashion + Jewelry

The Conservatory
03.2022 - 07.2023

Corporate Merchandising Intern

Dick's Sporting Goods
05.2021 - 08.2021

BBA - Supply Chain Management - Procurement & Sourcing

Texas A&M University
Nichole Martin