NICHOLE NAOUM
San Diego,CA
Summary
Results-driven marketing professional with skill developing and leading diverse and highly successful marketing campaigns that enhance company market share and bottom-line profits. Adept at creating marketing collateral and revitalizing online pages.
Overview
11
11
years of professional experience
Work History
Communications Manager
Aya Healthcare
06.2022 - Current
- Spearheaded impactful marketing campaigns that elevated healthcare provider hiring and retention, effectively showcasing Shifts' unique brand advantages
- Elevated candidate engagement and website traffic by meticulously managing website copy that adhered to branding and messaging guidelines
- Positioned Shifts as industry thought leader, crafting compelling thought leadership content and persuasive talking points that showcased service achievements and best practices
Senior Copywriter
MyCase
10.2023 - 06.2022
- Created clear, concise, and compelling copy spanning various marketing channels and formats, from emails and blogs to e-books, guides, landing pages, and social media, to drive campaign success
- Collaborated closely with product marketers and designers to seamlessly produce product collateral and dynamic sales enablement tools, ensuring alignment with brand vision
- Guided evolution of content frameworks and patterns in line with brand and campaign guidelines, consistently pushing for innovation and excellence.
Senior Copywriter
Midland Credit Management
09.2020 - 10.2021
- Orchestrated meticulous print proofing procedures, guaranteeing thorough approvals and quality checks
- Crafted customer-centric, tailored content optimized for diverse digital channels, fostering strong connections with audience
- Assumed sole responsibility for letter library of consumer communications, overseeing rigorous legal approval process for all email correspondence.
Senior Copywriter
Seaside Sales and Marketing
03.2019 - 05.2020
- Cultivated and upheld unified brand voice across diverse verticals, reinforcing brand identity and resonance
- Generated captivating, on-brand copy integral to driving marketing strategies, encompassing promotional emails, print and digital resources, web landing pages, and sales collateral
- Received commendation for rapid creation, consolidation, and editing of comprehensive 10-page sales brochure completed within tight 3-day window.
Senior Copywriter
International Stem Cell Corporation
10.2017 - 08.2018
- Facilitated end-to-end content creation, encompassing ideation, analysis, planning, and delivery of polished written content
- Transformed intricate scientific and clinical data into captivating B2B and B2C marketing copy
- Maintained rigorous adherence to medical, legal, and regulatory guidelines to ensure content compliance.
Marketing Coordinator
Procede Software
11.2014 - 09.2016
- Produced and assessed content for diverse marketing materials such as websites, newsletters, e-mail campaigns, presentations, brochures, and press releases
- Skillfully transformed technical terminology into engaging content that deeply connected with intended audiences
- Achieved impressive email open rate and enhanced landing page traffic by impactful 5 percent within rapid 2-month timeframe.
Marketing Content Specialist
ACI Specialty Benefits
01.2014 - 11.2014
- Produced content integral to driving ACI's strategic objectives in public relations, marketing, sales, and communications
- Authored CEO articles, often featured in prominent publications such as Benefits Magazine and HR.com, enhancing company's thought leadership
- Developed engaging video scripts for company's YouTube channel, delivering compelling messaging to audience.
Editorial Specialist
Baker & Taylor Publishing Group
06.2012 - 12.2013
- Led strategic development of Silver Dolphin imprint's brand identity, ensuring compelling and resonant market presence
- Provided vital support to editorial team throughout publication process, overseeing critical tasks such as contract issuance and title rights assignment
- Collaborated directly with senior executives, crafting impactful talking points and innovative content ideas to enhance media interviews and enrich conference speaking engagements.
Education
Master's - Political Science
Universitat Autònoma De Barcelona
Barcelona, Spain05.2017
Bachelor's - Journalism & Media Studies
San Diego State University
San Diego, CA05.2012
Skills
- Content Development
- Message Branding
- Product Positioning
- Internal and External Communications
- Project Management
- Email Marketing
Languages
English
Native or Bilingual
Arabic
Professional Working
Timeline
Senior Copywriter
MyCase
10.2023 - 06.2022
Communications Manager
Aya Healthcare
06.2022 - Current
Senior Copywriter
Midland Credit Management
09.2020 - 10.2021
Senior Copywriter
Seaside Sales and Marketing
03.2019 - 05.2020
Senior Copywriter
International Stem Cell Corporation
10.2017 - 08.2018
Marketing Coordinator
Procede Software
11.2014 - 09.2016
Marketing Content Specialist
ACI Specialty Benefits
01.2014 - 11.2014
Editorial Specialist
Baker & Taylor Publishing Group
06.2012 - 12.2013
Master's - Political Science
Universitat Autònoma De Barcelona
Bachelor's - Journalism & Media Studies
San Diego State University
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