Nichole Perry
Product Leader
Https://www.linkedin.com/in/nichole-perry-3b280842/
Summary
Strategic and results-driven Product Leader specializing in payments, fintech, and B2B/B2C platform growth. Scrum certified with advanced business acumen from the Modern MBA and Vista Equity Partners Product Management Accelerate Program. Proven track record in scaling products, leading cross-functional teams, and delivering innovative payment solutions. Skilled in developing high-impact product strategies, driving end-to-end workflows, and aligning stakeholders to boost revenue and adoption. Recognized for transformational leadership and fostering data-informed product cultures. Results-oriented professional adept at guiding product lifecycle from concept to launch, promoting collaboration to achieve strategic objectives. Adaptable and committed to delivering high-quality outcomes through effective leadership and strategic planning.
Overview
15
15
years of professional experience
1
1
Certification
Work History
VP of Product
Tripleseat
01.2016 - Current
- Scaled Tripleseat's product organization from startup to $100M+ ARR, 20K+ venues, and 4M+ annual events generating $7-8B in event revenue.
- Owned product vision, strategy, and roadmap across B2B and B2C platforms with a focus on payments, seller-centric experiences, and scalable growth.
- Launched and scaled PartyPay, Tripleseat's integrated online payment solution, processing credit card and ACH transactions across web, mobile, and API.
- Led the evolution of a diverse product suite:
- Tripleseat Core: Event management for restaurants, hotels, and unique venues
- Tripleseat for Hotels: Group sales and room block management
- TripleseatDirect: Self-service bookings and payments
- PartyPay: Embedded payment solution
- EventUp: Venue marketplace with 3.3M+ monthly event impressions
- TripleseatTickets: Ticketing for special events and experiences
- Merri Floorplans: Floorplan and event layout tool
- Directed and grew a 15-person cross-functional product team, collaborating with engineering, design, QA, customer success, and go-to-market teams.
- Drove company-wide alignment on product strategy and roadmap prioritization.
- Established a data-driven product culture, leveraging KPIs, analytics, and user research to guide prioritization and iteration.
- Spearheaded seamless end-to-end appointment-to-payment workflows, optimizing customer and seller experiences to drive retention and revenue.
- Honored with Tripleseat's Lead from the Front Award for company-wide impact and cross-functional leadership.
Director of Operations
Dramshop Hospitality
01.2010 - 01.2014
- Directed financial, operational, and strategic success for a multi-venue hospitality group with 300+ staff.
- Managed P&L, vendor relationships, team leadership, and operational efficiency, consistently delivering strong profitability and guest satisfaction.
- Developed deep, first-hand empathy for local sellers and service providers, shaping a seller-centric mindset that informs my payments product leadership.
Education
Bachelor's Degree -
Wheelock College (Boston University)
Modern MBA - modern leadership, product strategy, and cross-functional collaboration
Section School For Business
Product Management Accelerate Program - scaling product organizations, strategic decision-making, and high-impact product delivery
Vista Equity Partners
Skills
- Payments & Fintech
- Product Strategy & Vision
- B2B & B2C Platforms
- Stakeholder Alignment
- Product-Led Growth
- Seller-Centric Innovation
- Data-Driven Decision Making
- Cross-Functional Leadership
- 0-to-1 & 1-to-N Product Launches
- Agile/Scrum
- Aha, Jira & Pendo
- Team Building
Certification
Scrum Certified Product Owner
Timeline
VP of Product
Tripleseat
01.2016 - Current
Director of Operations
Dramshop Hospitality
01.2010 - 01.2014
Product Management Accelerate Program - scaling product organizations, strategic decision-making, and high-impact product delivery
Vista Equity Partners
Bachelor's Degree -
Wheelock College (Boston University)
Modern MBA - modern leadership, product strategy, and cross-functional collaboration
Section School For Business
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