NICHOLE PIKE
Hampstead,NC
Summary
Seasoned leader with proven track record of driving successful marketing campaigns and implementing effective people management strategies. Demonstrated success in delivering tangible results through empowerment and collaboration, managing high-performing teams that consistently outperform expectations. Committed to driving meaningful impact and inspiring growth for employees and organizations.
Overview
8
8
years of professional experience
Work History
MARKETING DIRECTOR
Rare Bird, Inc.
03.2022 - Current
- Developed and managed omnichannel marketing strategies for B2B and B2C clients across 15 industries with $3-30M in annual revenue.
- In first six months, generated 244% increase in qualified leads for Rare Bird, exceeding annual sales forecast by more than $500K.
- Devised multi-channel agency strategy that produced more than 80 pieces of web content, improved targeted email campaigns, and increased social media growth by 128%.
- Prioritized data-driven strategies to increase website engaged sessions by 50% and achieved highest reported sessions on record.
- Instituted accountability practices that resulted in 22% YoY increase in marketing team billable utilization rate.
- Grew marketing department by 400%, aligning experts across content, email, video, SEO/analytics, and social media.
- Implemented and enforced mandatory campaign performance recaps as value-add for clients to inform quarterly marketing budgets and priorities.
MARKETING MANAGER
Orbis Education
06.2021 - 03.2022
- Strategized and executed marketing plans that generated more than 23K valid leads, surpassing highly competitive enrollment goals for seven university Accelerated BSN programs.
- Created brand guides and resources-competitive research, value propositions, editorial guides, and creative briefs-to inform microsite content and creative assets.
- Presented quarterly reviews to external partners, evaluating ROI on all marketing efforts including inbound, paid media, traditional media, and collateral.
- Forecasted monthly leads and spend data with Analytics and Accounting, adjusting priorities and campaigns as required.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Conducted market research to identify new opportunities and target markets.
MANAGER, TRADE MARKETING
Reebok
08.2020 - 06.2021
- Managed $1.2M MWB for net sales account of $7M.
- Drove full price sell-through at wholesale, optimizing digitally via paid media, social media, influencers, and virtual event activations.
- Created and executed integrated GTM plans for Champs Sports and Eastbay, customizing strategies specific to account personas and demographics.
- Briefed paid media, content creation, and POS marketing agencies to support global product launches through tease, launch, and sustain campaign phases.
- Managed 15 social media influencer campaigns, with one single effort garnering 4M impressions, 1M likes, and 10K comments/shares.
SENIOR FIELD MARKETING REPRESENTATIVE
Reebok
03.2016 - 07.2020
- Interim Field Marketing Manager (2019-2020) overseeing ten marketing reps across the U.S., administering reviews, implementing performance improvement plans, and mentoring through professional development.
- Led communication between cross-functional departments (Sales, CTC, Trade, field team), synthesizing trends to inform ROI and exceeding Global and U.S Marketing KPIs.
- Executed simultaneous GTM plans through wholesale account support and brand activations.
- Planned and executed 22 field marketing events aligned with key product initiatives in more than fifteen U.S markets, increasing unit sales of footwear by 10K.
- Conducted more than 65 training sessions and workshops, enhancing brand affinity and product knowledge among retail staff.
- Increased brand awareness by executing creative and engaging field marketing events.
Education
Master of Science - Sports Leadership
Northeastern University
Boston, MABachelor of Science - Recreation & Leisure Studies
Gordon College
Wenham, MASkills
- Strategic Planning
- Marketing Strategy Development
- Cross-functional Teamwork
- Project Management
- Operations Management
- Social Media Strategy
- Content Development
- B2B, B2C, DTC Marketing
- Data Analytics
- Strong People Management
Leadership Development
- Organizational Health - Building a Cohesive Leadership Team Purdue University, November 2022
- Management Coaching Archos Advisors, January 2024
- Core Process Director Entrepreneurial Operating System (EOS)
Personality Assessments
- ISTJ Myers-Briggs Type Indicator
- Achiever, Discipline, Responsibility, Harmony, Relator CliftonStrengths Top 5
- ET (Enablement, Tenacity) The Six Types of Working Genius
Timeline
MARKETING DIRECTOR
Rare Bird, Inc.
03.2022 - Current
MARKETING MANAGER
Orbis Education
06.2021 - 03.2022
MANAGER, TRADE MARKETING
Reebok
08.2020 - 06.2021
SENIOR FIELD MARKETING REPRESENTATIVE
Reebok
03.2016 - 07.2020
Master of Science - Sports Leadership
Northeastern University
Bachelor of Science - Recreation & Leisure Studies
Gordon College
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