NICHOLE SCHALK-TIELL
Tiffin
Summary
Dedicated, results-driven, Marketing Manager, experienced in working with a diverse worldwide set of colleagues and eager for new challenges. Expertise devising and implementing marketing campaigns with a deep understanding of target audiences and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
19
19
years of professional experience
Work History
North American Marketing Manager
Master Fluid Solutions
08.2021 - Current
- In 2024, developed and executed marketing campaigns resulting in at minimum $1,708,530 worth of potential new business. A 5.8% increase over 2023.
- Organized 15-25 trade show exhibits and conferences per year, effectively showcasing products to potential customers and partners, while collecting new leads.
- Secured $459,539 in annual sales through new business obtained at our main trade show in 2022.
- Led marketing initiatives that generated $1,642,777.00 in annual sales growth in my time with the company.
- Enhanced sales growth by implementing targeted print and digital advertising strategies.
- Implemented advanced email marketing and drip campaigns using Pardot marketing automation.
- Collaborated in creating and deploying a sales lead assignment and workflow system utilizing Salesforce and Pardot.
- Worked with departments companywide to ensure consistent branding across all company touchpoints and communications channels.
- Led cross-functional teams to deliver successful product launches.
- Collaborated with sales teams to align marketing strategies and achieve business objectives.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Managed $1.7M of marketing budgets to optimize return on investment.
- Crafted compelling content for digital platforms, driving online traffic.
- Improved campaign performance by utilizing data analytics and insights.
- Designed creative marketing materials to capture audience interest.
- Fostered partnerships with external agencies and social influencers to enhance campaign effectiveness.
- Managed social media accounts for optimal audience engagement and increased online presence.
Marketing Manager
National Machinery
08.2008 - 08.2021
- Thirteen+ years of experience conducting marketing functions for a global machine manufacturing company.
- Joined as Marketing Administrator, promoted to Senior Marketing Specialist, and then Marketing Manager based on broad skill set, time management, ability to work at or below budget, resulting with high-quality results.
- Further advanced to take on an additional role as Used-Machinery Sales Administrator.
- Managed all marketing services for National Machinery and four of National’s child companies along with global used machinery sales.
- Developed all marketing material for National’s global locations in 11 languages.
- Managed websites, 2 of which are in 9 languages.
- Implement search engine marketing, improving website analytics.
- Maintain global image/brand/message continuity.
- Manage marketing for new product launches.
- Key member of 2014, 2017, & 2019 Tiffin and Nüremberg Open house planning committee.
- Trade-show coordination for events worldwide.
- Implement and manage 12 digital signs factory-wide for the purpose of educating customers.
- Produce company & product videos.
- Manage and maintain extensive competitor profiles.
- Assist in CEO’s community projects: Managed PR & Marketing for East Green Concert Series and East Green Park.
- Prepare market and sales data reports for quarterly board meetings.
- Create ads and write technical and sales articles published in trade magazines.
- Experience with Inside Sales: New Machines.
- Buy, sell, and broker used metal forming machines.
- Generated over $500,000 in used machinery sales within the first year.
- Monitor and track global market of available used machinery.
Office Administrator
Riverside Engine Inc
01.2006 - 08.2008
- Shipping/receiving, invoicing, purchasing, customer service, and administrative tasks.
Free-lance
MTV Networks Nashville - CMT
08.2005 - 11.2005
- Produced promotional content used on-air for CMT programming
- Script writing
- Video/Audio Editing
Education
Bachelor of Arts -
Bowling Green State University
Bowling Green, OHAdobe animation software course -
Mogo Media
Philadelphia, PAPardot Marketing Automation Software
Skills
- B2B Marketing
- Event Management/Coordination
- Pardot / SalesForce CRM software
- Web Design/Management
- Proven Sales Record
- Vendor/Customer Relations & Negotiation
- Social Media Management
- Adobe Creative Suite software
- Brand management
- Content creation
- Digital marketing
- Campaign management
Accomplishments
Completed MFSU a 15-month internal company leadership program.
Timeline
North American Marketing Manager
Master Fluid Solutions
08.2021 - Current
Marketing Manager
National Machinery
08.2008 - 08.2021
Office Administrator
Riverside Engine Inc
01.2006 - 08.2008
Free-lance
MTV Networks Nashville - CMT
08.2005 - 11.2005
Bachelor of Arts -
Bowling Green State University
Adobe animation software course -
Mogo Media
Pardot Marketing Automation Software
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