Nicholle Ashbrook
Hooversville,PA
Summary
Collaborative Leader with experience directing and improving operations through effective employee motivational strategies and strong policy enforcement, with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
25
25
years of professional experience
Work History
Director of Marketing Operations
Alleghenies Unlimited Care Providers
2023.03 - 2024.07
- Devised marketing plans using digital strategies, and other advertising venues.
- Coordinated with team to generate dynamic marketing content and communication tools for promotional campaigns.
- Boosted brand awareness while managing internal and external marketing campaigns and programs.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Managed marketing budget for maximum ROI.
- Created content and promotional materials to drive engagement and conversions.
- Built strong relationships with industry professionals and influencers.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Continually maintained and improved company's reputation and positive image in markets served.
- Preparation of marketing copy, images, videos, emails, and other collateral.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Wrote and distributed press releases to increase brand visibility.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Created and managed social media campaigns to increase brand engagement.
- Supervised recruitment department
- Managed recruitment process to keep candidates informed about application status and meet organizational recruitment goals.
- Managed adequate staffing through development of recruitment sources.
- Collaborated with internal teams to continuously improve recruitment processes and execute as efficiently as possible.
- Assisted with development of effective recruitment and hiring strategies.
- Helped with recruitment events coordination and execution.
- Utilized data-driven tracking system and recruitment processes to find optimal candidates for interviews and employment opportunities.
- Tracked recruitment metrics and reported on progress to evaluate recruitment effort success.
- Spearheaded innovative recruitment practices and mobilized management in targeted hiring that matched company needs.
- Controlled recruitment program by creating marketing materials, deploying recruitment tactics, and building external relationships.
- Developed and implemented recruitment plans to maintain full group of performers.
- Provided regular updates to hiring managers and HR staff on recruitment activities and progress.
- Managed applicant tracking systems to keep recruitment processes organized.
- Utilized and implemented cost-effective recruitment strategies to attract highly qualified and diverse candidates.
- Oversaw recruitment, interviewing and onboarding of all new employees.
- Conducted new hire recruitment and application process.
- Oversaw monthly activities program for individuals with disabilities focusing on social determinants of health.
- Increased attendance of activities program from 40 per month to 120 per month.
- Developed and deployed surveys to individuals and caregivers to find problems they may face so we could incorporate education in those areas.
- Scheduled Board of Directors meetings to include lunch, transcribed meeting minutes, and kept board in compliance with regulations.
- Prepared all board reports and executive summaries for quarterly meetings.
- Oversaw employee engagement by consistently designing and executing communication that would help improve lives of our team
- Served as Advocacy Committee chair to constantly advocate for needs of our employees as well as our clients.
- Developed and implemented our annual fundraiser raising $13,000 for our activities program.
- Developed and deployed marketing strategy for Giving Tuesday raising over $4,500.
- Began exploring grant writing/development for several areas of agency.
- Kept track of grants/funding.
- Quarterly KPI reports to CEO.
- Supervised front desk personnel.
Client Success Manager and Team Supervisor
Precision Business Solutions/Sourceree
2010.05 - 2022.06
- Responsible for managing four teams of technicians, ticket and client management, vacation requests, HR issues, work schedules
- Create and implement processes/standard operating procedures
- Conduct Performance Reviews
- Assisted with updates to Employee Handbook, tasked with requesting employee signature and filed in employee folder
- Weekly bank deposits
- Assisted with procurement, handled PO orders when received
- Coordinate and schedule on-site visits for technicians
- Edit and send Operational Agreements between organization and clients
- Responsible for filing in client file
- Direct liaison between clients and organization
- Perform 1 on 1 meetings with team members to provide feedback and solutions to make them more successful
- Onboarding of new clients
- Follow up with clients after solving technical problem
- Work with clients on solutions to make them happy when falling short of their expectations
- Create and proofread annual quotes for support contracts and projects
- Meetings with clients for extra projects outside the scope of their contract
- Conduct weekly meetings to organize projects and reflect on clients supported
- Attend weekly director’s meetings to report successes and failures of the teams.
Marketing and Sales
Precision Business Solutions/Sourceree
2010.05 - 2022.06
- Manage business development opportunities
- Meet with potential clients to explain our company and how we work
- Maintain client/company relations
- Create and proofread estimates and proposals for potential clients
- Create and proofread estimates and proposals for existing clients
- Create and develop marketing materials such as direct mail campaigns, promotional flyers, business cards, etc
- Create and manage social media content for our company and for our clients
- Website design, updates, and maintenance for our company and for our clients
- Set up and attend trade shows, business networking events, and other company related business events
- Develop and manage client appreciation events
- Design and order all marketing promotional items
- Help HR with company policies and administration duties.
On Air Personality
Forever Media Group
1999.09 - Current
- Created content for my morning show that included current events, topics for discussion, and entertainment
- Created recorded news broadcasts for 5 radio stations
- Perform all aspects of producing and editing audio
- Created Social Media content for listener engagement
- Public Speaking events for audiences ranging in size from 10 to 5000+.
Promotions and Events Manager
Forever Media Group
1999.09 - 2019.11
- Developed fun and creative ways to promote 5 radio stations
- Developed fun and creative promotions and events that would generate revenue for our 5 radio stations
- Worked closely with our sales department explaining and executing promotions and events.
Production Manager
Forever Media Group
1999.09 - 2019.11
- Wrote and produced commercials for 5 radio stations, plus stations in other markets (received several creative awards within our national group)
- Worked closely with advertising agencies and scheduling of national ads
- Assigned production schedules for our on-air staff.
Education
Business Management And Marketing
Allegany College of Maryland
Cumberland, MD05.2010
Skills
- Office Suite (Microsoft Word, Publisher, Excel, Teams)
- Sharepoint
- Adobe Photoshop and Audition
- Zoom
- Exceptional communication
- Brand representation
- Script Writing
- Content Development
- Promotional event coordination
- Social Media Promotion
- Building guest relationships
- Brand building
- Recruitment and retention strategies
- Financial Management
- Expense Tracking
- Business Development
- Operations Management
- Strategic Planning
- Team Leadership
- Performance Evaluations
- Complex Problem-Solving
- Staff Training and Development
- Verbal and written communication
Timeline
Director of Marketing Operations
Alleghenies Unlimited Care Providers
2023.03 - 2024.07
Client Success Manager and Team Supervisor
Precision Business Solutions/Sourceree
2010.05 - 2022.06
Marketing and Sales
Precision Business Solutions/Sourceree
2010.05 - 2022.06
On Air Personality
Forever Media Group
1999.09 - Current
Promotions and Events Manager
Forever Media Group
1999.09 - 2019.11
Production Manager
Forever Media Group
1999.09 - 2019.11
Business Management And Marketing
Allegany College of Maryland
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