Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Nicholle Daley

Minneapolis,MN

Summary

Strategic and creative leader with a strong track record in partnership development, event execution, and brand growth. Currently lead partnerships and events at Perspire Sauna Studio while also building Your Social Stem, a luxury floral pop-up business focused on experiential design. Known for blending creativity with business strategy—skilled in relationship building, design curation, and identifying high-impact, mutually beneficial opportunities. Entrepreneurial, self-motivated, and committed to creating intentional experiences that drive engagement and long-term growth.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Owner

Your Social Stem
Minneapolis, Minnesota
06.2025 - Current
  • Founder and creative lead of a luxury build-your-own bouquet bar for events.
  • Manage all operations, client relations, and brand partnerships.
  • Curate custom floral experiences tailored to each event’s vision and audience.
  • Oversee sourcing, design, and execution to maintain brand excellence.

Sales and Business Development Professional

Perspire Sauna Studio
Edina, Minnesota
12.2024 - Current
  • Develops strategic partnerships with local businesses to drive client referrals.
  • Conducts market research to identify new business opportunities and trends.
  • Facilitates training sessions for staff on sales techniques and customer engagement.
  • Hosts collaborative events with likeminded wellness brands to drive client engagement and traffic into the studio.

Freelance Renovation and Design Manager

Daley Properties LLC
11.2023 - Current
  • Manages end-to-end home and apartment renovation projects on a freelance basis, overseeing design direction, contractor coordination, and execution
  • Leads property upgrades to increase market value and ROI, with a focus on short-term hold strategies
  • Develops accurate budget projections, track expenses, and ensure on-time, on-budget project completion
  • Maximizes return on investment through elevated design enhancements and strategic property improvements

Senior Event Manager

The Bindery
03.2023 - 09.2023
  • Maximized company exposure through networking of local businesses, hotels, and vacation rentals.
  • Planned and lead events yielding a 20% increase in revenue for the company.
  • Established strong relationships with vendors and suppliers, ensuring seamless event execution.
  • Cultivated a diverse portfolio of clients through exceptional relationship building and client satisfaction efforts.

Project Coordinator

Jones Lang LaSalle, JLL
11.2022 - 03.2023
  • Streamlined project management processes by implementing new organizational tools and software.
  • Improved client satisfaction with timely updates and transparent communication throughout the project lifecycle.
  • Supported a team of 8 Commercial Real Estate brokers by prioritizing and executing projects to efficiently meet deadlines in a fast-paced, team-oriented environment.
  • Managed listing portfolio of 28 Commercial properties, leases, and commission agreements to maintain organization and strengthen team success.

Real Estate Intern

Fine Island Properties
02.2021 - 09.2021
  • Coordinated and conducted property showings to potential buyers resulting in several home sales.
  • Strengthened client database management, lead generation tracking, lead follow-up, and all office administration.
  • Elevated listings and increased property visibility by coordinating photography, drone footage, matter port and staging.
  • Enhanced office organization by auditing all contracts, purchase agreements and closing statements.

Account Manager

State Industrial Products
01.2020 - 01.2021
  • #1 Salesperson on a team of 7 within 1 month on starting.
  • Independently launched a new territory (0-30 accounts in 45 days).
  • Successfully managed 120+ accounts across Colorado.
  • Assisted new hires with training and onboarding.

Recruiter

Spencer Ogden
01.2020 - 08.2020
  • Delivered recruiting expertise and seamless support to high-profile engineering firms in acquiring top talent.
  • Lead the full recruitment life cycle, from sourcing strategies, interview preparation, offer negotiation and onboarding.
  • Drove profitability increases by bringing in 10 new accounts per month for the company’s portfolio.
  • Built and maintained networks of high-quality candidates through on-going relationship management.

Onboarding Specialist

Effortless Rental Group
06.2017 - 01.2019
  • Implemented marketing initiatives increasing revenue by 33% across 136 listings.
  • Optimized client onboarding time by 800% in first 3 weeks.
  • Created investment deck and secured funding in a 2-week turnaround time.
  • Implemented new procedures to improve customer retention.

Education

Bachelor of Arts - Journalism, Communications

Indiana University
Bloomington, IN

Skills

  • Customer Engagement
  • Team Leadership
  • Customer Engagement
  • Team Leadership
  • Business Development
  • Marketing
  • Business Development
  • Marketing
  • Event planning
  • Business development
  • Client relations
  • Creativity
  • Project management
  • Relationship building
  • Content creation
  • Brand development
  • Client relationship management

Certification

  • Licensed Real Estate Agent

Timeline

Owner

Your Social Stem
06.2025 - Current

Sales and Business Development Professional

Perspire Sauna Studio
12.2024 - Current

Freelance Renovation and Design Manager

Daley Properties LLC
11.2023 - Current

Senior Event Manager

The Bindery
03.2023 - 09.2023

Project Coordinator

Jones Lang LaSalle, JLL
11.2022 - 03.2023

Real Estate Intern

Fine Island Properties
02.2021 - 09.2021

Account Manager

State Industrial Products
01.2020 - 01.2021

Recruiter

Spencer Ogden
01.2020 - 08.2020

Onboarding Specialist

Effortless Rental Group
06.2017 - 01.2019

Bachelor of Arts - Journalism, Communications

Indiana University

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