Summary
Overview
Work History
Education
Skills
Certification
Thomson Executive Leadership Program
Timeline
Generic

Nick Ackerson

Parker,CO

Summary

Highly accomplished, results oriented Sales and Marketing Director with over 14 years of experience driving revenue growth, market share expansion, and customer satisfaction in the Public Safety technology sector. Specializing in strategic planning, territory and account management and product marketing. Proven ability to develop and execute sales strategies, manage high-performing sales teams, and establish strong relationships with key customers. Adept at identifying opportunities to develop new verticals, grow territories, and expand revenue growth for enterprise organizations.

Overview

25
25
years of professional experience
1
1
Certification

Work History

Director - National Sales

Laser Technology Inc.
07.2017 - Current
  • Directly responsible for 34M a year in revenue attainment with a sales team of 12 domestic Regional Account Managers in two divisions. (1. Public Safety - Federal, State, Local Law Enforcement Entities - 2. Professional Measurement GIS/GPS Mapping, Utilities, Oil/Gas, Forestry, Telecom)
  • Led the sales team to achieve a 25% YOY revenue growth by developing and executing strategic sales strategies, 20% increase in market share domestically.
  • Established and maintained key relationships with major accounts, resulting in nearly 100% repeat business and secured customer loyalty.
  • Achieved multiple monthly revenue growth bonus of 50% to 100% growth 15 times in 24 months.
  • Achieved regional sales targets through effective territory management and relationship building with key accounts and stakeholders to secure new customer relationships and grow new business.
  • Led and managed 12 Regional Account Managers, regularly monitored performance, trained, delivered coaching and mentorship, and identified opportunities to enhance sales operations, increase performance accountability and improve revenue results.
  • Collaborate with Regional Managers to understand key accounts past, present and future product requirements and needs, identify cross sell opportunities and championed new product development.
  • Leveraged data-driven market insights to adjust sales strategies in real-time, adapting to shifting market demands and competitive landscapes.
  • Collaborated cross functionally with marketing and product management to develop sales enablement tools to drive strategic sales plans.
  • Launched new products successfully into the market, coordinated marketing initiatives and comprehensive sales campaigns with sales team.
  • Delivered accurate sales forecasts based on thorough analysis of market and historical data in Oracle Fusion and SalesForce.
  • Analyzed market trends to identify opportunities for product expansion and cross selling, leading to increased revenue streams.
  • Leveraged data-driven insights from Oracle Fusion and SalesForce CRM to adjust sales strategies in real-time, adapting to shifting market demands and competitive landscapes.
  • Connected with prospects through trade shows, cold calling and wide-area networking, 60% travel.
  • Compiled and analyzed data to determine approaches to improve sales and performance in Oracle Fusion and SalesForce.
  • Liaised with sales, marketing, and product management teams to develop solutions and accomplish shared company objectives.

Director - Global Marketing & Product Management

Laser Technology Inc.
07.2010 - 07.2017
  • Formulate, develop and execute comprehensive global marketing plans which drove 28M in annual revenue in the public safety sector working with Federal, State and Local law enforcement officials and Ministries of police internationally.
  • Develop, manage and allocate a yearly 5.3M global marketing and product management budget while maximizing marketing ROI and ensuring cost-effective allocation of resources for maximum impact.
  • Optimized digital marketing efforts for increased online presence which drove customer engagement by 25% utilizing SEO and content marketing efforts.
  • Coordinated with sales teams to align marketing plans and sales strategies, driving revenue growth by 15% YOY.
  • Boosted lead generation by 30% through creation and execution of targeted inbound marketing campaigns in the Oracle Eloqua marketing automation platform.
  • Enhanced team productivity and increased campaign output by 30% by integrating advanced marketing automation tools. Oracle Eloqua, Oracle Fusion CRM.
  • Recruit, train, develop and render expert supervision and management for 12 marketing team members including marketing communications, event management and product management.
  • Enhanced marketing and product management team collaboration through regular communication, goal setting, and performance evaluations increasing productivity by 25%.

Senior Product Manager

Thomson Reuters Healthcare
12.2007 - 07.2010
  • Directly responsible for the development, release and maintenance of innovative healthcare technology products representing 23M in yearly revenue
  • Increased product adoption by 25% by identifying customer needs and developing innovative product features used by over 1M healthcare professionals.
  • Drove go-to-market strategy for product releases, coordinating marketing efforts to raise brand awareness and generate leads by 30%.
  • Led cross-functional teams for successful product launches, resulting in increased market share by 30%.
  • Streamlined internal Agile processes by implementing best practices in product management, increasing team efficiency and productivity by 20%.
  • Successfully executed comprehensive marketing plans that consistently achieved targets for increased revenue expectation of 23M.

Product Manager

Thomson Reuters Healthcare
12.2004 - 12.2007
  • Championed the product development lifecycle for a suite of healthcare technology products representing 20M in revenue.

Product Manager

Laser Technology Inc.
01.2000 - 12.2004

Education

MBA - Business Administration

Colorado State University
Fort Collins
08.2009

Bachelor of Science - Computer Science

Metropolitan State University of Denver
Denver, CO
05.2006

Skills

  • Strategic sales strategy development and execution
  • Sales team management, training and team building
  • Relationship and rapport building customer retention
  • Sales target and revenue objective achievement
  • Incentive program development and implementation
  • Data analysis, market trend identification, forecasting
  • New business development and acquisition
  • Budget management and expense control
  • Customer feedback analysis and improvement
  • Profit margin optimization
  • ROI maximization
  • Market share growth
  • Customer feedback analysis and improvement implementation
  • Profit margin optimization
  • ROI maximization
  • Market share growth
  • Account Management - Complex long sales cycle
  • Consultative selling
  • Strategic thinker

Certification

  • Certified Oracle Eloqua Marketing Automation Platform & Oracle Fusion CRM
  • SAIR Linux Certified Professional
  • Certified Product Manager - Pragmatic Marketing
  • Certified Product Manager - PDMA



Thomson Executive Leadership Program

Selected into the Thomson Executive Leadership Program for advancement to Director level

Timeline

Director - National Sales

Laser Technology Inc.
07.2017 - Current

Director - Global Marketing & Product Management

Laser Technology Inc.
07.2010 - 07.2017

Senior Product Manager

Thomson Reuters Healthcare
12.2007 - 07.2010

Product Manager

Thomson Reuters Healthcare
12.2004 - 12.2007

Product Manager

Laser Technology Inc.
01.2000 - 12.2004

MBA - Business Administration

Colorado State University

Bachelor of Science - Computer Science

Metropolitan State University of Denver

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Nick Ackerson