NICK ADAMS

As the Sr. Director of Audience Development and Marketing, was responsible for customer and marketing strategies to increase the reach and revenue of the Chronicle's information products and services, including newsletters, paid subscriptions, site licenses, professional development webinars, and new products it plans to release to better serve nonprofit and foundation professionals.

In charge of building a team to develop and oversee dynamic marketing campaigns, efforts to better engage nonprofit professionals and others with our information products and managing information-product sales, marketing and fulfillment.

Core responsibilities:

- Develop and execute customer and product growth strategy, in partnership with editorial leadership and the director of product innovation.

- Develop and execute overarching strategy for customer engagement to increase sales from different lines of content business, including effective programs and strategies for individual and bulk sales of our information products.

- Lead and manage marketing, sales, account management, customer service, and fulfillment functions to meet strategic and operational goals.

Was tasked with building and managing a digital audience engagement team for a B2B marketing and communications media company that specializes in magazines and in-person conferences across 15 different publications within several different industries.

- Lead/build a team of specialists: Sr. SEO Analyst, Digital Marketing (PPC) Specialist, Social Media Strategist, Virtual Events and Digital Ads Producer, Manager of Video Production and Digital Video Production Specialist.

- Advise editorial and marketing teams on digital content strategies at campaign proposal and launch stages, and project manage key workflows of those plans.

- Drive strategy for search, display, social, and retargeting digital advertising campaigns to promote in-person, live event conferences.

- Provide tracking, reporting and analysis of digital performance data and share learnings/insights to help share and inform future content and audience engagement strategies.

- Maintain relationships with staff and work cross-functionally with decentralized and centralized departments to achieve business goals and objectives.

- Oversee monthly lead generation campaigns to increase magazine subscribers and email sign-ups via paid social, PPC, retargeting and programmatic ads. Increased each publications distribution lists by an average of 50% while maintaining and average CPL of $4.13.

- Project managed website redesigns for all 15 magazine publication sites.

- Created webinar and virtual conference digital product that generated nearly $1 million in revenue in 2022.

In charge of all marketing, brand and content initiatives for North America. In charge of engaging and growing the consumer audience by developing compelling content and marketing campaigns with an added focus on content monetization. In this highly visible and collaborative role, played a leading part in the regional brand and marketing strategy, including spearheading new initiatives and partnerships that continue to inspire fans and readers across all channels.

One of the main leaders of a 13 person digital team tasked with all digital content, development and marketing campaigns on Cavs.com website, social media channels, mobile app, push notifications and weekly e-mail newsletter.

As part of a growing digital team, was in charge of all email marketing campaigns while assisting with the creation of digital content for website and social media.

Write, design and build email marketing campaigns and digital content for the Spurs, Rampage (AHL), Silver Stars (WNBA), Austin Toros (D-League) and AT&T Center events and concerts.