NICK ALI
Atlanta,GA
Summary
Data-driven senior product marketer with 15+ years of experience in leading product marketing, GTM strategies, and product-led growth initiatives. Demonstrated success in launching and scaling products, driving revenue, market adoption, and engagement. Known for strategic insight, adept execution, and guiding teams to surpass ambitious business goals. Ready to leverage a track record of success to drive product marketing excellence and innovation.
Overview
23
23
years of professional experience
Work History
Product Marketing Consultant
Kuverant
05.2022 - Current
- GTM Strategy & Execution: Overhauled GTM strategy for clients, seamlessly integrating PLG and honing value propositions, catapulting lead generation by 40% and customer retention by 25%
- Channels: Crafted and reviewed strategies leveraging SEO, SEM, and content marketing
- Product Launches: Orchestrated launch of new products, coordinating cross-functional teams to ensure cohesive go-to-market strategy that maximized market impact and adoption
- Marketing Automation: Leveraged marketing automation tools to streamline campaign execution, personalize customer communications, and track engagement metrics.
Product-led Growth Lead
NICE
02.2023 - 01.2024
- Product Marketing: Led re-launch of ElevateAI, CCaaS AI platform, achieving 30x jump in MAUs and 250% jump in ARR through improved segmentation and messaging, by target audience
- PLG: Reduced time-to-value by removing signup and onboarding friction, created campaigns dependent on types of activity and usage, identified signals for land and expand opportunities, worked with support team to create template code for common use cases.
- Developer-first: Created ICPs including JBD and positioning, identified channels for reach, created and executed content strategies for owned, earned, and paid media
- Competitive Analysis: Conducted comprehensive market and competitive analysis, identifying key opportunities for differentiation that informed product and marketing strategies
- GTM Planning: Led cross-functional team in planning and execution of Go-to-Market plans, aligning product, sales, and marketing efforts for major releases and feature updates
- Sales Enablement: Crafted and deployed sales training materials and tools, including pitch decks and product sheets, slashing sales cycle by 20%
- Campaign Management: Managed and optimized online and offline marketing campaigns, significantly increasing lead generation, demand generation, and conversion rates through targeted content and paid media strategies.
Director of Marketing
Tatum
10.2021 - 05.2022
- Leadership: Drove marketing strategy and execution for blockchain development startup, growing signups 10x in 6 months, tripling product usage time, and driving 500% increase in revenue
- Strategy: Built product roadmap and aligned product vision with market needs, resulting in development of highly demanded features that significantly reduced customer acquisition costs
- Product Marketing: Established brand messaging, product messaging and positioning, voice, and tone, developed ICPs and unique value propositions that resonated with target audiences and improved market positioning
- PLG: Simplified signup and onboarding, tested free trial vs freemium model, fixed pricing vs usage-based pricing, executed re-engagement and retention campaigns, reducing churn by 35%.
- Developer Marketing: Built developer relations team for engaging communities, creating tutorials, and providing support, co-marketed with blockchains supported by platform
- Competitive Analysis: Assessed competitive products and conducted strategic reviews, informing product development and marketing strategies
Chief Marketing Officer
Denmark The Agency
03.2012 - 10.2021
- Client Success: Drove development and implementation of comprehensive marketing strategies, resulting in 225% subscription revenue growth for B2B food services client and 12% reduction in customer acquisition costs for global insurance firm
- Leadership: Actively contributed to culture of excellence and innovation, guiding junior marketers in developing and executing impactful product marketing strategies that aligned with client goals
- Strategy Development: Collaborated with clients to distill complex business challenges into clear, actionable product marketing strategies by leading brainstorming sessions that defined campaign objectives, target audiences, and key messaging
- Positioning & Messaging: Crafted compelling product narratives that clearly articulated unique value propositions and differentiation in competitive markets by tailoring messages to resonate with diverse customer segments
- Competitive Analysis: Conducted thorough market research to map out competitive landscape, identifying gaps and opportunities and utilizing insights to refine client strategies and strengthen market positioning
- Sales Enablement: Developed comprehensive sales enablement toolkits, including pitch decks, product sheets, and FAQs, empowering sales teams to communicate product benefits effectively and close deals more efficiently
- Campaign Execution: Oversaw and monitored end-to-end management of product marketing campaigns, from creative development to multi-channel distribution.
Product Marketer
Run Level Media
01.2009 - 03.2012
- Startup Leadership: Founded and led customer-centric marketing agency focused on B2B strategies, driving significant revenue growth for clients
- Innovative Solutions: Crafted comprehensive marketing strategies and solutions, including redesigned reservation system for top 3 car rental company that increased bookings by 150%
- Product Marketing: Built lead generation platform for largest home improvement retailer, enhancing product recommendations and customer engagement.
Software Architect
ADP
02.2005 - 05.2009
Software Engineer
Servidyne
08.2001 - 02.2005
Skills
- Strategic Marketing Planning & Execution
- Product Marketing & Positioning
- Go-to-Market (GTM) Strategy
- Product-Led Growth (PLG)
- Cross-Functional Leadership
- Data-Driven Decision Making
- Brand & Performance Marketing
- Developer Relations
Education
Georgia Tech, BS Computer Engineering, 2001
Timeline
Product-led Growth Lead
NICE
02.2023 - 01.2024
Product Marketing Consultant
Kuverant
05.2022 - Current
Director of Marketing
Tatum
10.2021 - 05.2022
Chief Marketing Officer
Denmark The Agency
03.2012 - 10.2021
Product Marketer
Run Level Media
01.2009 - 03.2012
Software Architect
ADP
02.2005 - 05.2009
Software Engineer
Servidyne
08.2001 - 02.2005
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