Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Nick Beard

Lowell,MI

Summary

Results-oriented sales and marketing professional with over 8 years of experience in developing and implementing strategic sales and marketing plans. Proven track record of driving revenue growth through new business opportunities and the cultivation of strong client relationships. Skilled in market research, business development, customer service and problem-solving.

Overview

9
9
years of professional experience

Work History

Account Executive

PakEnergy
05.2022 - Current
  • Collaborate closely with the marketing team to identify MQL's, develop campaigns, ensure brand consistency and develop marketing collateral
  • Develop a solid pipeline of new business prospects through diligent research and target outreach efforts, including cold calling, conferences and other networking events
  • Execute strategic sales plans to exceed sales targets within assigned territory, and responsible for 26% revenue growth in sales for this past fiscal year
  • Identify and nurture strategic relationships with potential clients and partners through effective communication
  • Negotiate contracts successfully, securing favorable terms for both the company and clients
  • Prepare and deliver compelling sales presentations to potential clients, showcasing the unique value of products or services offered
  • Conduct thorough discovery meetings to understand client needs and present tailored solutions
  • Train and assist in the onboarding process for new team members on best practices for Account Executive responsibilities, fostering a collaborative work environment focused on continuous improvement

Territory Sales & Marketing Manager

Cheboygan Brewing Company
07.2015 - 05.2022
  • Increased brand awareness by developing and implementing strategic marketing campaigns
  • Led a complete rebrand through collaboration of internal and external teams, resulting in a 30% increase in revenue
  • Conducted market research through Brewers Association and Nielsen data, and analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness
  • Managed 6 distributors within a territory to ensure sales goals were achieved and were up-to-date on the latest product offering within the brand
  • Developed and managed the company website and utilized Google Analytics to optimize performance to increase web traffic
  • Created and managed social media accounts for optimal audience engagement and increased online presence
  • Improved customer loyalty by implementing effective email marketing campaigns, weekly 'Mug Club' members email and personalized offers
  • Delivered compelling sales presentations for promotion of the brand and to enhance marketing objectives
  • Organized and coordinated successful festival/trade show events to showcase products and promote the brand to potential customers or partners

Education

Bachelors of Business Administration-Marketing -

Grand Valley State University
Allendale, MI
04.2016

Skills

  • Sales and Marketing Strategy
  • Customer Relationships and Partnership Development
  • Territory and Account Management
  • Business Development
  • Market Research
  • Contract Negotiation and Price Structuring
  • Social Media Marketing
  • Data Analysis
  • Google Analytics, HubSpot, SalesForce
  • Adobe Creative Suite

Accomplishments

  • Received Top 50 Companies to Watch Award per Michigan Celebrates Small Business
  • Certified Beer Server as part of the Cicerone Examination

Timeline

Account Executive

PakEnergy
05.2022 - Current

Territory Sales & Marketing Manager

Cheboygan Brewing Company
07.2015 - 05.2022

Bachelors of Business Administration-Marketing -

Grand Valley State University

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Nick Beard