Nick Bell

· Develop and execute co-branded marketing campaigns with key channel partners to drive sell-through and brand awareness

· Plan and deliver in-person and virtual sales trainings to educate partners on products, positioning, and competitive advantages

· Conduct end-user trainings to support product adoption and ensure proper usage across customer segments

· Coordinate and execute trade shows and industry events, including logistics, booth setup, and live product demonstrations

· Collaborate with internal sales and product teams to align channel strategy with business goals and product launches

· Create sales enablement tools such as product one-sheets, presentations, and partner-exclusive content

· Maintain partner portal content, ensuring up-to-date assets, product information, and promotional materials

· Analyze campaign performance and partner activity to inform marketing priorities and resource allocation

· Support onboarding and ongoing training of new partners and channel sales reps

· Coordinate joint events, webinars, and promotions to strengthen channel relationships and generate demand

· Ensure brand consistency and compliance across all partner-facing communications

• Led end-to-end trade show planning and execution, including gear allocation, pedalboard builds, booth layout, and tailored Line 6 and Ampeg setups for different customer types
• Collaborated with trade show staff during prep and on-site to ensure smooth setup/tear down; provided product demos, trainings, interviews, and live performances
• Scripted, filmed, and edited how-to videos for Helix Minutes, Quick Tips, firmware updates, and launch content for Line 6, Sweetwater, Guitar Center, and Musician’s Friend
• Delivered in-person and virtual sales trainings for internal YGG teams, district managers, and retail partners across multiple product lines
• Hosted Learning with Line 6 livestreams on Facebook and YouTube, covering firmware updates, product launches, expert tips, and power-user features
• Provided virtual product lessons and Q&A support to end users via Zoom, Skype, and Teams to deepen customer understanding and engagement
• Mentored and trained new Product Specialists during onboarding, supporting them with tools, product knowledge, and internal workflows
• Partnered with marketing and product teams to ensure accurate messaging, documentation, and training alignment