Summary
Overview
Work History
Education
Skills
References
Timeline
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Nick Cafarelli

Glen Burnie,MD

Summary

Results-driven, successful Director of Sales and Marketing with a solid track record of extraordinary performance in retail businesses. Demonstrated ability to exceed targets, a knack for connecting with decision-makers, and the ability to transfer secrets of sales to others. Committed to meeting sales targets, with a significant focus on exceeding goals. Proficient in forecasting future sales by analyzing market trends and present sales figures. Focused on ensuring absolute customer satisfaction through delivery of exceptional customer services. Currently seeking a position that will utilize all skills, abilities, and areas of expertise. Confident that my skills, determination, work ethic, and positive attitude will prove to be a valuable asset to your organization.

Overview

14
14
years of professional experience

Work History

Retail Sales Manager

Bluegreen Vacations
Baltimore, MD
11.2023 - Current
  • Responsible for onboarding, training, recruiting and closing sales for 8-10 Sales Representatives at any given time
  • Sold Vacation Packages ranging from $199 - $699 to self-generated leads at Bass Pro in Arrundel Mills Mall
  • Turned an underperforming into a budget or exceeding budget store withing my first year
  • Grew and strengthened our relationship with the GM and AGM of Bass Pro, which allowed us to set up additional locations inside and outside of the store to drive production

Area Director of Marketing

Capital Vacations
Myrtle Beach, SC
01.2019 - 01.2023
  • Charge with creating annual marketing and with developing strategies to maximize sales within budgetary guidelines
  • Receive extensive training in sales, marketing, and closing techniques
  • Develop strategic plans to accommodate corporate goals, identify opportunities, and increase sales
  • Implement standards and marketing initiatives to secure market position
  • Developing and implementing strong proactive marketing and promotions plans centered on company goals and client needs
  • Oversee 12 resorts with 25 employees through the Myrtle Beach area generating 5,000+ sales leads per year
  • Work closely with sales managers to plan and implement a strategy to achieve sales goals every month
  • Develop and maintain a strategic sales plan which generated new business and expanded existing business
  • Introduce improvements in business strategies based on customer feedback and market trends
  • Maintain professional relationships with peers in other corporations and outside organizations

Director of Marketing

Wyndham Destinations
Oceanside, CA
01.2017 - 11.2018
  • Worked with managers, VP, and c-level staff to identify areas of potential growth and to develop communication and marketing programs for targeted markets and audiences
  • Managed the specific marketing and promotion budget with the Director, Vice President, and President
  • Developed and managed a cost to return on investment (ROI) for all promotional activities to support appropriate resource utilization, campaign proposals, and annual budget preparation
  • Managed a team of 2 managers, 4 supervisors, and 35 associates
  • Built and maintained strong customer relationships, maintain consistent communication, and manage customer demands and expectations
  • Partnered with VP and Director of Sales to deliver over $35,000,000 in revenue in 2017 and $42,000,000 in 2018
  • Designed and implemented strategic internal and external communication and public relations plans that inform and engage stakeholders
  • Coordinated a variety of public relations, marketing, and fundraising activities, including media relations, collateral development, and advertising and direct mail campaigns

In House Marketing Manager

Wyndham Destinations
Williamsburg, VA
01.2015 - 01.2017
  • Recruited, motivated, trained, and led a team of 13-15 associates
  • Leader for one of Wyndham Destinations largest resorts in the East Region with over 600 Units
  • Exceeded budgeted sales leads for both 2015 and 2016
  • Club Elite Winner for 2016 - Top 3% of Company
  • Developed advertising and marketing strategies and materials for the company

Site Marketing Manager

Wyndham Destinations
Chicago, IL
04.2014 - 01.2015
  • Managed both inbound and outbound campaigns to generate new business and to support sales teams
  • Created sales lead at the resort and off-site locations for a new sales office
  • Implemented arrival manifest to track arrivals and booked appointments
  • Established and was responsible for a monitoring system of the department's deliverables
  • Coordinated pre-show and post-show activities at trade shows/marketing shows

Site Marketing Manager

Wyndham Destinations
Smugglers Notch, VT
11.2012 - 04.2014
  • Exceeded budgeted sales leads for 2013
  • Partnered with the Director of Sales to deliver $10,000,000 in revenue on a budget of $7,800,000
  • Recruited, motivated, trained, and led a team of 9-11 associates
  • Club Elite Winner for 2014 - Top 3% of Company
  • Designed and created marketing collateral for sales meetings, trade shows, and company executives

In House Marketing Manager

Wyndham Destinations
Wisconsin Dells, WI
06.2011 - 11.2012
  • Recognized as the highest variance over budget for sales leads in East Region
  • Represented the company at local and trade association meetings to promote the product
  • Prepared monthly sales reports showing sales volume, potential sales, and areas of proposed client base expansion
  • Accomplished marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; create an overall budget

Marketing Manager in Training

Wyndham Destinations
Myrtle Beach, SC
07.2010 - 06.2011
  • Responsible for all corporate marketing, researching, and planning campaigns, including the delivery and results for a key strategic initiative
  • Completed a 12-month Manager in Training program and was promoted by the Senior Vice President of Marketing for the East Region

Education

Master’s in Business Administration -

Champlain College
Burlington, VT
05.2018

Bachelor of Arts - Business & Marketing

University of Vermont
Burlington, VT
05.2010

Skills

  • Professional Driver
  • Marketing Management
  • Sales and Marketing
  • Goal-Oriented
  • Customer Service
  • Salesforce
  • CRM Software
  • ROI Establishment
  • Public Relations
  • Sales Management
  • Strategic Planning
  • Training & Development

References

Available Upon Request

Timeline

Retail Sales Manager

Bluegreen Vacations
11.2023 - Current

Area Director of Marketing

Capital Vacations
01.2019 - 01.2023

Director of Marketing

Wyndham Destinations
01.2017 - 11.2018

In House Marketing Manager

Wyndham Destinations
01.2015 - 01.2017

Site Marketing Manager

Wyndham Destinations
04.2014 - 01.2015

Site Marketing Manager

Wyndham Destinations
11.2012 - 04.2014

In House Marketing Manager

Wyndham Destinations
06.2011 - 11.2012

Marketing Manager in Training

Wyndham Destinations
07.2010 - 06.2011

Master’s in Business Administration -

Champlain College

Bachelor of Arts - Business & Marketing

University of Vermont
Nick Cafarelli