Nick Cavalancia

Conversational Geek was founded to educate those in the tech industry using vendor-sponsored, easy-to- read short eBooks, Buyer's Guides, and engaging marketing content written in a conversational tone by an industry expert. Available as PDFs for online lead generation and in print for live events, Conversational Geek content educates tech audiences on topics closely aligned with sponsor companies and their solutions.

• Created innovative marketing-centric content products to meet specific marketing needs of sponsor- customers at all parts of the IT buyer's journey.
• Developed a predictable content publishing model to ensure a consistent product despite using many IT author-practitioners.
• Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
• Created content for notable customers that include Microsoft, CA, Dell Technologies, VMware, and Veeam.

Leveraging my decades of experience in IT and 10 years as a software marketing executive, Techvangelism was founded to bridge the gap between technology companies and the marketing messaging, content and execution they need to be successful.

By engaging, educating and evangelizing technology buyers across both written and spoken mediums, I helped to create demand for customer solutions through the following methods:

• Content Marketing: Whitepapers, Web Content, Case Studies, Blog Posts and Thought Leadership
• Live Events: Hosting Webinars and Speaking at Tradeshow Exhibits
• Marketing Strategy: Content, Social Media, Marketing Automation, Lead & Demand Generation

A leading software provider with solutions focusing on the auditing of changes to and configurations of critical IT systems.

Challenged with increasing demand for new business worldwide, with a focus on North America through lead generation, social media, marketing automation and content strategies.

• Generated customer interest through lead and demand generation strategies resulting in the highest Q3 and Q4 revenue numbers in company history.
• Increased lead generation by 60% through targeted lead and awareness campaigns.
• Established the use of marketing automation (Marketo®) to created standardized campaigns for lead nurturing and prospect reengagement.
• Implemented integration of Marketo®, SalesForce and sales operations to provide a comprehensive view of all lead activities to inside sales team.
• Constructed a $2M predictive marketing budgeting model that aligns marketing spend with sales based on using prior years' sales data and projected sales results.

Challenged with developing and implementing the marketing positioning and go-to market strategy as well as lead and demand generation for the corporate line of employee investigation and monitoring solutions.

• Revamped website positioning resulting in more easily understood differences in product offerings and higher conversion to lead and purchase.
• Placed focus on PR to address industry concerns around employee monitoring.
• Developed corporate demand generation strategy utilizing PR, blog and social media outlets resulting in new stream of lead flow that grew at a consistent rate.
• Integrated purchase of CornerBowl solutions into SpectorSoft product portfolio including advertising, positioning, and pricing.

ScriptLogic was a leader in network administration software for Microsoft Windows-based networks.

Established, directed and executed worldwide marketing strategies while building ScriptLogic's professional services and online training departments.

• Drove lead generation for only 6 products in 2004, rising to over 30 by 2011 growing revenues from approximately $14M to over $40M with only a staff of 8.
• Established the use of marketing automation (Eloqua®) to created standardized nurturing and prospect reengagement campaigns for three separate sales teams resulting in increased customer engagement, lower lead attainment costs and higher conversion to opportunity.
• Drove sufficient lead generation to support doubled annual revenues from a start-up phase to significant expanding EBITDA three years in a row with record profits quarter over quarter and year over year.
• Successfully commenced the sale of ScriptLogic to Quest Software in August, 2007 for $90M.
• Integrated the Quest products to into the ScriptLogic product portfolio including advertising, product marketing, messaging, and training.
• Constructed a $6M predictive marketing budgeting model aligning marketing spend to sales results.
• Led professional services and training starting in 2008 resulting in increased professional services revenue by 75% in the first year and an average of 30% over 4 years.

Consulting organization focused on the technical education and implementation of Microsoft solutions to enterprise customers.