Dedicated and highly motivated professional with 17 years of experience in higher education, admissions, recruiting, college planning, and advising. Proven success and enthusiasm in guiding, counseling, and supporting clients to achieve personal and professional goals. Skilled in active listening and utilizing excellent customer service skills to build and foster client relationships. Detail-oriented with a strong knack for initiating, leading, and successfully managing multiple projects simultaneously. Experienced in using Content Relationship Management (CRM) systems to track and monitor prospective clients. Demonstrated ability in coaching and advising individuals both remotely and in-person. Thrives in a team environment and collaborates effectively with internal and external stakeholders. Excels in providing critical analysis of data reports to make strategic decisions. Possesses excellent oral and written communication skills, along with the ability to think critically and provide solutions to complex problems.
Overview
20
20
years of professional experience
Work History
Senior Enrollment Coach
Education Dynamics
01.2021 - Current
Interview prospective clients about their professional goals, academic background, concerns about enrolling and answer other questions related to enrollment
Corresponding with students via email, phone and text message
Communicate with 130 plus prospective clients daily who want to enroll in undergraduate and graduate programs
Assist clients with admission process and financial aid process through phone calls, text messages and emails
Developed communication plan to talk to prospective clients
Manages a caseload of 65-80 people each academic term (8 academic terms annually)
Familiar with Salesforce CRM software
Ability to work with wide array of clients from various socio-economic backgrounds
Strong attention to detail
Great interpersonal communication and relationship building skills
Responds to 15-20 text messages daily from clients about the enrollment process
Associate Director of Admissions
Parkland College
01.2015 - 01.2021
Communicate regularly with prospective and current clients via email, Zoom, instant messaging, chat, CRM and in-person to discuss admission process and answer questions
Use customer service and relationship building skills to coach, counsel, and advise clients
Interacts with 70-80 clients weekly via phone call, email and text
Use problem solving and analytical skills to address and provide solutions for recruitment, retention and office-wide issues
Conducts presentations for in-person and virtual events
Foster and maintain relationship with approximately 500 prospective clients and their families per semester
Host annual Parkland College Career Fair and interact with roughly 800 clients and their parents, and 95 colleges throughout the state
Recruit at 10-15 college and career fairs throughout the state of Illinois annually
Advise and counsel clients on setting educational and professional goals
Develop and oversee on-line registration for group visits to campus
Serve as the Primary Designated School Official (PDSO) for all F-1 Visa International Students at institution
Partner with International Student Services Admission Advisor and generate all I-20 documents for all F-1 Visa students at Parkland College
Assess and determine guidelines as an advisory board member of SOAR, Parkland's Orientation Program
Create and generate data reports used to develop annual enrollment management plan
Developed on-line admissions application for domestic and international clients which has increased applications to our college
Communicates weekly via text, email, phone and CRM with applicants and admitted clients
Utilize, monitor, and train staff on mechanics and the use of a customer relationship management (CRM) system designed to track and communicate directly with prospective students and families
Created and distributes daily enrollment management report used to keep College President, Vice Presidents and Deans of Students abreast of registration and enrollment progress
Spearheaded the first ever Recruitment Council designed to bring together diverse groups of academic units to assist with the recruitment of prospective clients
Served as a Recruitment Council Chairperson and a member of the Strategic Enrollment Management Council
Generate and communicate admission and enrollment data reports to the Cashier's Office, Financial Aid, Early College Department, Dean of Enrollment Management and other academic partners
Generate student reports from Colleague (Ellucian) used to communicate with new, returning and current students
Admissions Counselor, Special Populations
Eastern Illinois University
01.2007 - 01.2015
Promoted to Admissions Recruiter of Special Populations in 2010 from general Admissions Counselor
Oversaw the recruitment for diverse and underrepresented clients, including minorities, veterans, orphans, teenage mothers and the homeless
Educated roughly 600 prospective clients on degree programs, financial aid, housing, student organizations and student resources
Called prospective and admitted clients twice a week to respond to and answer questions about admission into EIU
Managed caseload of approximately 300 clients annually and assisted with college preparation and planning
Counseled prospective clients on the admissions process
Mentored and provided support to current clients regarding participation in extracurricular activities, adjusting to college life, and available student resources on-campus
Managed and organized annual 'Eastern Excursion' program where 35+ clients experience a weekend visit to campus
75% of attendees enrolled in EIU annually
Advised and provided guidance to new, current, and returning clients on course selection, degree programs and career options
Advised clients on financial aid packages and housing requirements
Reviewed, edited, and proofread personal statements and college entry essays
Organized, planned, and led 8 annual open house events and admission workshop sessions targeted to prospective clients
Met monthly with student caseload to determine and discuss academic progress, workload, study habits, and options for improvement
Conducted follow up efforts with clients to ensure completion of admissions and enrollment process
Led and coordinated annual 'Access Granted' program where 50+ clients experienced a weekend visit to campus
80% of attendees enrolled in EIU annually
Track academic progress of Eastern Excursion and Access Granted program participants, including cumulative GPA, credit hours and semester GPA's
Managed and participated in recruitment efforts for 130 high schools and 6 community colleges in central and southern Illinois
Recruited at select college fairs in St
Louis, Chicago, Iowa and Indianapolis
Generated and distributed reports on enrollment through customer relationship management (CRM) software
Developed annual enrollment and admission strategies to help increase and meet enrollment goals
Initiated and created 'EIU Student Experience', a social media communication tool designed generate discussion between current clients and prospective clients
Associate Resident Director
University Court
01.2005 - 01.2007
Supervised daily residential and administrative operations for 300+ residents and 10 apartment buildings
Managed workload and schedules of 5 student employees
Trained and mentored student employees on office procedures, conduct and professional development
Oversaw and responded to crisis calls and emergencies
Worked with residents to resolve personal conflicts that affected living environment and academic progress
Created, designed and maintained layout of dining and food court websites
Worked with diverse groups of students and parents from varying backgrounds to solidify housing
Liaison of Charleston Chew Committee, designed to enhance relationships between students and faculty
Member of Academic Initiatives and Retention Committee, designed to ensure residential living was conducive to learning
Served as a participant in numerous diversity and multicultural events, including the Tunnel of Oppression, Black Student Union and NAACP
Education
Masters of Science - Family Services
Eastern Illinois University
Charleston, IL
05.2007
Bachelor of Arts - Communication Studies
Eastern Illinois University
Charleston, IL
05.2005
Skills
Strong Verbal Skills
Student Recruitment Expertise
Admissions Management
Evaluation of Unique Population Needs
Selected Presentations
Don't Be Me: Steps on How to be a Successful Middle Manager, Illinois Association of College Admissions Counseling (IACAC) Annual Conference, Itasca, IL
How to Build an Effective Online Admissions Application, Illinois Association of College Registrars and Admissions Officers (IACRAO) Annual Conference, Oak Park, IL
How to Create an Inclusive Work Environment, Illinois Association of College Registrars and Admissions Officers (IACRAO) Annual Conference, Springfield, IL
Awards
2010 New Comer of the Year, IACAC
Alpha Image Award, Eastern Illinois University Chapter of Alpha Phi Alpha Fraternity, Inc., 2012
Member of Parkland College Leadership Class, 2018
Professional Associations
IACRAO, Member of Executive Board, 01/01/17, 12/31/19