Nick Delyani
Summary
Encouraging leader and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
14
14
years of professional experience
Work History
Director of Retail, North America
Xovis
01.2021 - Current
- North American Operational, Business, and Marketing Head with a team of reports in sales, marketing, customer relations, and engineering
- Developed marketing strategy for North America with onboarding of several agencies to build sales and awareness in the region
- Development of new branding concepts to open new partnerships and business relationships
- Creation of GTM model for new product offerings within Hardware and Software solutions with in verticals of building management, retail, and transportation
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Directed strategic workforce planning, performance management, and benefits administration.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Grew market penetration and sales figures by leveraging supplier relationships and personally overseeing negotiations resulting in 40% revenue increase.
- Increased revenue from $7M to $10M in region year over year
CCO, Chief Commercial Officer
POW Audio
02.2020 - 11.2020
- Head Sales & Marketing globally with concentration in US and EMEA with revenue projections of $5M
- Growth of business with strategic partnerships focusing on channel development and market awareness with Amazon, Walmart, Target, and Clubs in North America
- Startup business strategy and leadership with core focus on DTC, Amazon, and Digital Marketing
- Digital marketing brand development/creative leadership leading to digital growth and awareness
- Manage sales and marketing representatives with business worldwide and contributing to sales growth
- Manage P&L, product development pipeline, go to market strategies.
- Lead team of several direct reports in marketing and sales
- Designed and executed successful sales and marketing procedures using innovative strategies.
- Acquired, analyzed and made decisions based on in-depth knowledge of DTC and retail markets to rapidly achieve sales growth.
VP of Sales & Marketing
EDA America
05.2019 - 02.2020
- Developed sales and marketing budgets and teams building programs for sales of over $1M
- Lead sales team with several direct reports in the US
- Implemented sales process in US and brought in CRM program to manage leads and segmentation
- Manage internal and external agencies to drive marketing strategy and branding
- Manage programs in verticals of Cosmetics, Footwear, and Consumer Electronics
- Built strategic partnerships in the industry to speed up supply chain and serve domestic customers
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Managed entire sales cycle across customer accounts, proposing and closing sales to achieve total revenue growth, profit and customer satisfaction plans
Sr. Director of Marketing
Sphero
08.2017 - 03.2019
- Developed marketing strategy with a focus on building brand voice and having best in class programs for product launches
- Vetted and maintained external agencies and internal creative to build out marketing strategy
- Head of Ecommerce for Sphero.com with revenue of $6.0 million seeing $3.0 million growth year over year
- Lead digital marketing programs, forecasting, pricing, and strategy for the organization
- Build out retail marketing programs to enrich brand and customer experiences with Apple, Best Buy, Amazon, and several International partners
- Develop marketing mix for all major retailers domestically and internationally (APAC and EMEA)
- Manage $10.0 million marketing budget including MDF programs, POP, Digital, and Print
- Manage marketing budgets building out programs and cutting costs year over year
- Lead marketing team with direct reports in PR, Community, Social, Channel, Digital/Ecomm, Events, and Category Marketing
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Analyzed market trends and competitive landscape to understand opportunities and potential value
- Consulted with product development teams to enhance products based on customer interest data
Visual & Store Experience Director
Brookstone
08.2012 - 08.2017
- Brand management through marketing direction, creative assets, and store design
- Design and develop all new store concepts for malls and airports including Carry On by Brookstone
- Develop displays and fixtures with Domestic and International vendors for all channels
- Manage Go to market strategy for products including pricing and promotions
- Develop Marketing Strategy for Retail Stores to enrich customer experience
- Manage $3.o million visual budget, reducing costs year over year
- Develop Wholesale programs for several retailers to showcase product through shop-in-shop experiences
- Develop several digital signage programs
- Design and develop Trade shows and HQ showroom presentations with multiple vendors
- Manage team with several direct reports in visual, marketing, and print production
- Designed displays to deliver interactive, engaging and memorable store experiences for shoppers
- Executed in-season pricing strategies, promotions and markdowns to reach financial targets
Visual Merchandiser
New Balance Corporate
04.2011 - 08.2012
- Develop creative strategies for retail store elements with several ad agencies
- Manage $1.5 million visual budget in all Factory, Corporate, and License stores
- Manage monthly “planograms” (visual directives) for stores
- Create new store opening directives that outline floor design for store openings as well as in-store marketing layouts
- Develop fixtures and displays for all channels
- Manage multiple print production programs by determining methods and needs for marketing kits
- Train store teams on visual standards and how to execute in store visuals
Visual Merchandiser
Brookstone Corporate
09.2008 - 04.2011
Education
Bachelor of Science - Business Administration
Southern New Hampshire University
Skills
- Market Planning and Execution
- Business Planning
- Marketing and Advertising
- Sales Methodologies
- Business Growth
- Interpersonal Communication Skills
- Customer Needs Assessments
- Target Segmentation
- Closing Techniques
- Strategy Management
- Market Trend Analysis
- Cross-Channel Marketing
Timeline
Director of Retail, North America
Xovis
01.2021 - Current
CCO, Chief Commercial Officer
POW Audio
02.2020 - 11.2020
VP of Sales & Marketing
EDA America
05.2019 - 02.2020
Sr. Director of Marketing
Sphero
08.2017 - 03.2019
Visual & Store Experience Director
Brookstone
08.2012 - 08.2017
Visual Merchandiser
New Balance Corporate
04.2011 - 08.2012
Visual Merchandiser
Brookstone Corporate
09.2008 - 04.2011
Bachelor of Science - Business Administration
Southern New Hampshire University
Similar Profiles
Diana EscobarDiana Escobar
Retail Sales Director North America,EU,UK - Remote at DHC USA IncorporatedRetail Sales Director North America,EU,UK - Remote at DHC USA Incorporated
Asif AzharAsif Azhar
Regional Manager-North America- Retail at Trek Bicycle CorporationRegional Manager-North America- Retail at Trek Bicycle Corporation
Alexander BuelvasAlexander Buelvas
CPFR Demand Planning for North America Retail at Dell EMCCPFR Demand Planning for North America Retail at Dell EMC
PALAK L. SHAHPALAK L. SHAH
Assistant Vice President Marketing at ICICI Lombard GIC LtdAssistant Vice President Marketing at ICICI Lombard GIC Ltd
Mary BevinsMary Bevins
Chief Operations Officer at Legends BoxingChief Operations Officer at Legends Boxing