Summary
Overview
Work History
Education
Skills
Timeline
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Nick Hirst

Digital Marketing Professional
Monticello,MN

Summary

Results-driven digital marketer with 5 years experience in PPC, SEO, social media, and email marketing. Proven ability to manage multi-channel campaigns, optimize ad performance, and increase engagement and conversions. Skilled in data analysis, audience segmentation, marketing automation, market research, and reporting.

Overview

6
6
years of professional experience

Work History

Digital Marketing Analyst

ISL Education Lending
West Des Moines, Iowa
09.2022 - Current
  • Managed an annual college scholarship program, increasing registrations from 7,000 to over 12,500 in one year.
  • Launched and optimized display and CTV campaigns using Basis DSP.
  • Developed and executed ad copy, audience segmentation, and email marketing in Emma and SAS Database platforms.
  • Led social media marketing campaigns across multiple platforms, increasing engagement and brand awareness.
  • Oversaw multiple Google Ads accounts, optimizing campaigns to drive a 54% increase in loan activity.
  • Created and maintained Excel reports tracking loan performance, website analytics, and marketing metrics.
  • Utilized CRM and SAS databases to segment audiences and tailor marketing campaigns for better engagement.
  • Conducted SEO audits, content creation, and optimized internal and client websites for improved organic and direct website traffic
  • Conducted comprehensive market research to identify target audiences and develop personalized marketing messages.

Digital Marketing Specialist

Websites To Impress
Geneseo, IL
05.2021 - 08.2022
  • Created and managed successful digital media campaigns, including Google Ads, SEO, and social media marketing.
  • Led social media and PR campaigns, increasing event engagement by 400% on Facebook and Snapchat.
  • Provided strategic consultation to clients, improving brand awareness and online presence.
  • Conducted SEO audits and optimized client websites for improved search rankings.
  • Managed PPC campaigns, including keyword research, bid adjustments, and budget allocation to maximize ROI.
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.

Marketing Intern

Estrigenix
Milwaukee, Wisconsin
01.2019 - 05.2019
  • Helped build the brand identity of a pharmaceutical start-up, designing a website, logo, and digital marketing assets.
  • Created and managed online marketing campaigns across Google Ads, Facebook, and LinkedIn to attract investors.
  • Developed and optimized landing pages in Square Space for lead generation.
  • Assisted in creating written, video, and image content for marketing channels.
  • Researched interesting and relevant content to capture interest and improve site traffic.

Education

Bachelor of Science - Marketing

Concordia University of Wisconsin
Mequon, United States
05.2001 -

Skills

  • Google Ads & PPC Campaign Management (Certified)

  • SEO & SEM Strategy

  • Google Analytics 4 (Certified)

  • Social Media Marketing (Facebook, Instagram, LinkedIn, TikTok)

  • Email Marketing & Automation (Emma, Mailchimp)

  • CRM & Audience Segmentation (SAS, HubSpot)

  • Marketing Data Analysis (Excel, Google Sheets)

  • Design & Web Platforms (Canva, Adobe Photoshop, WordPress, Shopify, Squarespace)

  • Programmatic Advertising (Basis DSP)

  • Data analysis

  • Audience segmentation

  • Market research

Timeline

Digital Marketing Analyst

ISL Education Lending
09.2022 - Current

Digital Marketing Specialist

Websites To Impress
05.2021 - 08.2022

Marketing Intern

Estrigenix
01.2019 - 05.2019

Bachelor of Science - Marketing

Concordia University of Wisconsin
05.2001 -

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Nick HirstDigital Marketing Professional