Nick Hirst
Digital Marketing Professional
Monticello,MN
Summary
Results-driven digital marketer with 5 years experience in PPC, SEO, social media, and email marketing. Proven ability to manage multi-channel campaigns, optimize ad performance, and increase engagement and conversions. Skilled in data analysis, audience segmentation, marketing automation, market research, and reporting.
Overview
6
6
years of professional experience
Work History
Digital Marketing Analyst
ISL Education Lending
Des Moines, United States
09.2022 - Current
- Managed an annual college scholarship program, increasing registrations from 7,000 to over 12,500 in one year.
- Launched and optimized display and CTV campaigns using Basis DSP.
- Developed and executed ad copy, audience segmentation, and email marketing in Emma and SAS Database platforms.
- Led social media marketing campaigns across multiple platforms, increasing engagement and brand awareness.
- Oversaw multiple Google Ads accounts, optimizing campaigns to drive a 54% increase in loan activity.
- Created and maintained Excel reports tracking loan performance, website analytics, and marketing metrics.
- Utilized CRM and SAS databases to segment audiences and tailor marketing campaigns for better engagement.
- Conducted SEO audits, content creation, and optimized internal and client websites for improved organic and direct website traffic
- Conducted comprehensive market research to identify target audiences and develop personalized marketing messages.
Digital Marketing Specialist
Websites To Impress
Geneseo, United States
05.2021 - 08.2022
- Created and managed successful digital media campaigns, including Google Ads, SEO, and social media marketing.
- Led social media and PR campaigns, increasing event engagement by 400% on Facebook and Snapchat.
- Provided strategic consultation to clients, improving brand awareness and online presence.
- Conducted SEO audits and optimized client websites for improved search rankings.
- Managed PPC campaigns, including keyword research, bid adjustments, and budget allocation to maximize ROI.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
Marketing Intern
Estrigenix
Milwaukee, United States
01.2019 - 05.2019
- Helped build the brand identity of a pharmaceutical start-up, designing a website, logo, and digital marketing assets.
- Created and managed online marketing campaigns across Google Ads, Facebook, and LinkedIn to attract investors.
- Developed and optimized landing pages in Square Space for lead generation.
- Assisted in creating written, video, and image content for marketing channels.
- Researched interesting and relevant content to capture interest and improve site traffic.
Education
Bachelor of Science - Marketing
Concordia University of Wisconsin
Mequon, United States 05.2001 -
Skills
- Google Ads & PPC Campaign Management (Certified)
- SEO & SEM Strategy
- Google Analytics 4 (Certified)
- Social Media Marketing (Facebook, Instagram, LinkedIn, TikTok)
- Email Marketing & Automation (Emma, Mailchimp)
- CRM & Audience Segmentation (SAS, HubSpot)
- Marketing Data Analysis (Excel, Google Sheets)
- Design & Web Platforms (Canva, Adobe Photoshop, WordPress, Shopify, Squarespace)
- Programmatic Advertising (Basis DSP)
- Data analysis
- Audience segmentation
- Market research
Timeline
Digital Marketing Analyst
ISL Education Lending
09.2022 - Current
Digital Marketing Specialist
Websites To Impress
05.2021 - 08.2022
Marketing Intern
Estrigenix
01.2019 - 05.2019
Bachelor of Science - Marketing
Concordia University of Wisconsin
05.2001 -