Summary
Overview
Work History
Education
Skills
Timeline
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Nick Lasky

Seattle

Summary

Senior Business Intelligence Engineer at Amazon driving data strategies that accelerate business growth. Architect of enterprise analytics solutions serving 100+ stakeholders while pioneering AI-powered self-service tools. Combines deep technical expertise in data infrastructure and pipeline development with product marketing experience. Proven track record of uncovering game-changing insights that eliminate bottlenecks and drive strategic decisions.

Overview

9
9
years of professional experience

Work History

Senior Business Intelligence Engineer

Amazon
01.2024 - Current
  • Develop and execute data-driven business and marketing strategies that inform executive decision-making, resulting in a 36% increase in marketing-attributed actions in 2024
  • Introduced (and continuously evolve) AI into business intelligence space, both in the form of new features added to existing tools, and the development of AI tools designed for self-service analysis
  • Design, built, and own enterprise-scale dashboards and automated reporting solutions serving 100+ stakeholders across marketing, sales, finance, and senior leadership teams using Tableau and Quicksight
  • Perform deep-dive analyses on complex business problems, uncovering insights that drove a >1100% YoY increase in adoption for a particular business program
  • Architected and implemented end-to-end data pipelines that streamlined data flow across multiple business units, significantly improving data accessibility and eliminating manual reporting bottlenecks

Product Marketing Manager, Advertising

Amazon
07.2019 - 12.2023
  • Owned product and marketing communication strategy and intelligence for Amazon Sponsored Brands, partnering with email marketing managers, content developers, paid media teams, and sales teams
  • Consulted product development team on UX, product features, and go-to-market strategies based on insights from data and customer feedback
  • Led weekly product reporting/insights on customer acquisition, retention, engagement, and marketing effectiveness

Adjunct Professor

San Diego State University (in Partnership With HackerU)
09.2020 - 12.2021
  • Lectured students on the topics of web analytics and paid search advertising in a virtual classroom setting
  • Managed course content, held Q&A (including office hours), and administered exams
  • Helped students receive certifications in Google Analytics, Google Ads, and Tableau

Digital Marketing Specialist

Freelance Contractor
02.2017 - Current
  • Provide strategic digital marketing consultation and execution across Paid Search, SEO, content development, and web design for small businesses
  • Develop repeatable frameworks for campaign optimization that improved performance across search, social, and organic channels
  • Build trusted relationships with business owners through transparent communication, realistic goal-setting, and consistent delivery of results

Search and Display Advertising Specialist

Empower
08.2018 - 06.2019
  • Planned and executed digital advertising campaigns across search, display, video, programmatic, and native
  • Built performance dashboards in Datorama, Tableau, Google Data Studio
  • Communicated with client/account management teams on reporting, campaign analysis, and recommendations

Education

Bachelor of Science - Economics

University of Kentucky, Gatton College of Business And Economics
Lexington, KY
12.2017

Skills

  • Expert SQL, Expert Excel, Python (pandas, NumPy)
  • Dashboard development (Tableau, Quicksight, PowerBI), automated reporting, data storytelling
  • Statistical analysis (K-means, Regression, Time Series, A/B Testing, Cohort Analysis, Forecasting)
  • LLM integration, AI agent development, prompt engineering, self-service AI tools
  • Google Ads, Google Analytics, Google Tag Manager, Pardot
  • Campaign analytics, attribution modeling, customer segmentation, marketing mix modeling
  • ETL pipeline development, AWS (Redshift, S3, Lambda, Glue), data modeling, warehouse design
  • Database optimization, API integration, cloud infrastructure management

Timeline

Senior Business Intelligence Engineer

Amazon
01.2024 - Current

Adjunct Professor

San Diego State University (in Partnership With HackerU)
09.2020 - 12.2021

Product Marketing Manager, Advertising

Amazon
07.2019 - 12.2023

Search and Display Advertising Specialist

Empower
08.2018 - 06.2019

Digital Marketing Specialist

Freelance Contractor
02.2017 - Current

Bachelor of Science - Economics

University of Kentucky, Gatton College of Business And Economics

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