NICK MASTERS
Canton,MI
Summary
Dynamic digital advertising professional with a proven track record in managing diverse media campaigns and delivering high-impact results. Recognized for exceptional problem-solving abilities and a talent for effective collaboration with cross-functional teams. Reliable and adaptable, fostering a positive work environment while consistently aligning with evolving business needs.
Overview
5
5
years of professional experience
Work History
Senior Associate
Kinesso
Detroit, MI
04.2024 - 02.2026
- Achieved promotion within 1.5 years due to exceptional performance and contributions.
- Primary activation manager for programmatic advertising campaigns across a variety of media channels, including Display, OLV, Connected Television, YouTube, High Impact, Audio, Digital Out of Home, Social, and Influencer Boosting
- Responsible for managing the performance of campaigns by optimizing toward both standard KPI's and also client created benchmarks that required a unique approach
- Coordinated daily tasks and priorities for an international team member across multiple time zones. Suggested performance action items and general campaign management tasks to be completed and reported back
- Developed and implemented comprehensive media buying strategies, integrating always-on media with special activations for significant events.
- Facilitated and resolved issues in programmatic advertising campaigns through strategic partnerships with external media vendors and buying partners.
- Collaborated with client team to report results and build a successful media buying campaign
Associate
Kinesso
Detroit, MI
01.2023 - 04.2024
- Promoted after exemplary performance within the Kinesso "Ascend" Program
- Executed programmatic campaign activation and setup across various client accounts, adapting approaches to align with specific client needs.
- Developed and executed strategies for enhancing performance across diverse media platforms.
- Monitored campaign pacing and made necessary adjustments in order to deliver allocated funds in full
- Analyzed and shared performance metrics with broader team to inform decision-making processes.
Associate Trainee
Kinesso
Detroit, MI
06.2022 - 01.2023
- Upon hiring, immediately immersed within a programmatic activation team to assist in managing activation activities
- In addition to standard day-to-day activation tasks, participation in Kinesso's "Ascend" program involved collaboration with a smaller cohort of junior team members
- Attended weekly meetings with industry and channel specific experts to grow knowledge within the media buying and management ecosystem
- Trusted with leading the activation on a subset of campaigns that advertised the opening of new retail locations. These campaigns included Display, OLV, YouTube, and Digital Out-Of-Home
Marketing Manager
Aramark, University of Michigan - Ross School of Business
Ann Arbor, MI
08.2021 - 05.2022
- Spearheaded all marketing and promotion activities that supported the hospitality, food service, and leisure entities within the Ross School of Business
- Coordinated efforts of cross-functional teams to optimize facility design and visual branding aimed at engaging University of Michigan students.
- Managed comprehensive branding strategy and operational growth for on-site cafe, ensuring alignment with organizational goals.
- Managed all content, follower interaction, and page design for multiple social media accounts across the meta platforms
Education
Bachelor of Science - Marketing, Logistics Management, Advertising
Central Michigan University
Mt. Pleasant, MI12.2021
Skills
- Digital Advertising Activation
- Digital Strategy
- Media Planning
- Programmatic Trafficking
- Display & Video 360
- The Trade Desk
- Google Ads
- Campaign Manager 360
- Amazon Advertising
- Meta Advertising
Timeline
Senior Associate
Kinesso
04.2024 - 02.2026
Associate
Kinesso
01.2023 - 04.2024
Associate Trainee
Kinesso
06.2022 - 01.2023
Marketing Manager
Aramark, University of Michigan - Ross School of Business
08.2021 - 05.2022
Bachelor of Science - Marketing, Logistics Management, Advertising
Central Michigan University