Managed multiple social media platforms and pages ensuring a consistent brand voice and message.
Utilized analytics tools to track performance, adjusting strategies to maximize effectiveness. With these efforts, I increased post views by 446.6% and increased followers by 364.3% for the assigned client.
Developed and implemented effective social media strategies to increase brand awareness.
Analyzed engagement, awareness, audience, and SEO results to identify areas for improvement and optimize social media campaigns.
Tik Tok Content Creator
Self Employed
04.2021 - Current
Managed content creation, video editing, and SEO optimization for 3 different Tik Tok accounts.
Attracted over 40 million views on Tik Tok, with over 25 million of those views being on my personal account which is fully focused on music, with an emphasis on hip hop/rap.
Boosted brand engagement by creating compelling social media posts and campaigns.
Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
Tik Tok Manager
The Volunteer Channel
Knoxville, TN
01.2025 - Current
Managed content creation, filming, and editing for the page
Increased views by 156%, comments by 2500%, followers by 350%, and profile views by 531%
Education
Master of Arts - Journalism And Electronic Media
University of Tennessee
Knoxville, TN
05-2025
Bachelor of Science - History And Political Science
Carson-Newman Univeristy
Jefferson City, TN
05-2023
Skills
Analytics reporting
Content creation expertise
Branding support
Engagement monitoring
SEO optimization
Audience targeting
Certifications
● Meta Business Suite and Advertising (2024) ● Instagram Marketing Strategy (2024) ● Youtube Advertising (2024) ● Tik Tok for Business Creators (2024) ● Social Media Marketing: ROI (2024) ● Snapchat Ads Manager (2024)
Timeline
Tik Tok Manager
The Volunteer Channel
01.2025 - Current
Social Media Manager
Palm Tree Productions
05.2024 - Current
Tik Tok Content Creator
Self Employed
04.2021 - Current
Master of Arts - Journalism And Electronic Media
University of Tennessee
Bachelor of Science - History And Political Science