Nick O'Kane
Riverside,CA
Summary
Energetic sales and marketing leader with a passion for success and proven results, driving profitable growth as a member of the leadership team who is recognized for building strong, loyal teams that increase sales and profitability by developing strong customer relationships while improving efficiencies for higher productivity. Key competencies include: Planning/Goal Orientation, Decisive/Driven, Flexibility/Change Management, Contract Negotiations, Building Businesses and Teams, Methodical approach to business, Business Development USA/Int., Budget Management.
Overview
38
38
years of professional experience
Work History
Vice President of Marketing (Automotive & Powersports)
K&N Engineering Inc.
01.2022 - 01.2025
- Lead the Marketing Team and oversee the development and execution of product go-to-market strategies for new product lines across multiple sales channels, including high-volume retailers, distribution networks, Amazon, online resellers, and the direct-to-consumer website
- Responsible for the creation of both digital marketing assets and in-store merchandise to support product launches
- Collaborated cross-functionally with R&D, Operations, Sales, Brand, Creative, and Events teams to ensure alignment and timely execution of product introduction strategies
- Increased brand awareness by developing and executing comprehensive marketing campaigns.
Vice President of Sports Marketing & Events (Automotive & Powersports)
K&N Engineering Inc.
01.2018 - 01.2022
- Directed the activation and strategy for major industry trade shows/consumer events (+60 Shows a year) such as SEMA, PRI, and the O’Reilly/AutoZone Managers Conference
- I manage the company’s sponsorship programs, relationships, and budgets, specifically within the automotive and powersports sectors
- Oversee strategic planning and execution for high-profile Motorsports events, including NASCAR, NHRA, Formula Drift, and various regional race series
- Negotiated high-value contracts that maximized exposure while mitigating risks for the organization.
National Account Manager, High Volume Retailers (Automotive)
K&N Engineering Inc.
01.2015 - 01.2018
- Responsible for business development and managing key accounts within the high-volume automotive retail channel, including major retailers like Walmart and O’Reilly, with annual revenue exceeding $20M
- Focus included strategic sales planning to drive profitable growth through plan-o-gram enhancements, assortment development, line reviews, and expanding product lines with existing retail partners
- Created sales growth initiatives, manage promotional activities, and introduce new product lines to retail stores
- Cultivating strong relationships with buyers, purchasing teams, and senior leadership, as well as providing accurate sales forecasts and managing the P&L to ensure continued profitability and year-over-year growth
- Additionally, worked closely with the operations and production teams to align sales forecasts with production capacity
K&N National Account Manager, Powersports Division
K&N Engineering Inc.
01.2012 - 01.2015
- Responsible for working with Powersports channel/customers on yearlong promotion plans, selling new products/applications, forecasting, trade/consumer shows and events and other sales related tasks
- Performed strategic sales planning to drive profitable growth through product line development/expansion with existing and new customers
- Focus on development of sales growth initiatives by channel by product line
- Oversee Distributor Channel, Dealer Channel, Direct to Consumer, On-line channel
- Provide sales forecasts by channel/by product family to the executive team
K&N Business Manager, Powersports Division
K&N Engineering Inc.
01.2007 - 01.2012
- Responsible for Powersports Marketing, consumer and trade branding including sports marketing, overseeing Powersports events, race teams, media schedule, on-line advertising
- Product development duties, including identifying new product applications providing R&D with new development list for the market segment
- Sales duties for Powersports channel and customers including developing sales incentive plans keeping with-in sales budget and marketing budgets
K&N Business Manager, International (K&N Engineering Inc USA)
K&N Engineering Inc.
01.2006 - 01.2007
- Relocation to the US
- International & Pacific Rim business development including developing new products for specific markets applications, created marketing plans and sales incentives for international distributors
- Travel to all investigational markets - Set up new business in regions with growth potential
K&N Account Manager, Europe, Middle East, Africa, International
SRM Europe BV, Subsidiary of K&N Engineering Inc
01.2000 - 01.2006
- Relocation from UK to The Netherlands, spear headed new start up division for K&N European Sales, Marketing and Research Development office in Central Europe
- Managed office team and larger accounts in Europe, Middle East and African Regions
- Developed new business relationships, regional specific marketing materials, education of sales teams
K&N Sales Manager, UK – Powersports
K&N Filters LTD., Subsidiary of K&N Eng. Inc
01.1997 - 01.2000
- Responsible for regional sales on the UK Powersports market working with UK Distributors and Dealers to grow sales, overseeing Powersports events and product development duties, including identifying new product applications providing R&D with new development list for the market segment
Shop & Service Manager
Tommy Robb Motorcycles
01.1987 - 01.1997
- Responsible for Motorcycle Sales, service writing, repairing and upgrading most brands of motorcycles
Education
B Tech - Mechanical Engineering
University Of Manchester
Approved Motorcycle Maintenance Courses
Honda, Yamaha, Kawasaki, Triumph UK
Skills
- Planning/Goal Orientation
- Decisive/Driven
- Flexibility/Change Management
- Contract Negotiations
- Building Businesses and Teams
- Methodical approach to business
- Business Development USA/Int
- Budget Management
Hobbies and Interests
- Family
- Car Restoration
- Motorcycle Restoration
- Car Track Days
- Fitness
Timeline
Vice President of Marketing (Automotive & Powersports)
K&N Engineering Inc.
01.2022 - 01.2025
Vice President of Sports Marketing & Events (Automotive & Powersports)
K&N Engineering Inc.
01.2018 - 01.2022
National Account Manager, High Volume Retailers (Automotive)
K&N Engineering Inc.
01.2015 - 01.2018
K&N National Account Manager, Powersports Division
K&N Engineering Inc.
01.2012 - 01.2015
K&N Business Manager, Powersports Division
K&N Engineering Inc.
01.2007 - 01.2012
K&N Business Manager, International (K&N Engineering Inc USA)
K&N Engineering Inc.
01.2006 - 01.2007
K&N Account Manager, Europe, Middle East, Africa, International
SRM Europe BV, Subsidiary of K&N Engineering Inc
01.2000 - 01.2006
K&N Sales Manager, UK – Powersports
K&N Filters LTD., Subsidiary of K&N Eng. Inc
01.1997 - 01.2000
Shop & Service Manager
Tommy Robb Motorcycles
01.1987 - 01.1997
Approved Motorcycle Maintenance Courses
Honda, Yamaha, Kawasaki, Triumph UK
B Tech - Mechanical Engineering
University Of Manchester
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