Summary
Overview
Work History
Education
Skills
Timeline
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Nick Scott

Richmond,VA

Summary

Dynamic and results-driven Marketing and Operations Executive with over 7 years of progressive leadership experience in the home remodeling industry, specializing in windows, doors, and siding. Proven track record of driving substantial revenue growth, spearheading innovative marketing strategies, and enhancing operational efficiencies within competitive markets. Demonstrated ability to manage multimillion-dollar budgets, forge strategic partnerships, and lead cross-functional teams to exceed business objectives. Recognized for creative campaign leadership, operational innovation, and a commitment to excellence, having directly contributed to raising significant funds for charitable causes while fostering community engagement. Skilled in CRM system implementation, sales automation, and strategic planning, with a passion for leveraging technology to optimize business processes and customer engagement. A visionary leader aiming to continue making impactful contributions in strategic direction and operational advancements.

Overview

7
7
years of professional experience

Work History

Director of Operations

The Window Source
01.2022 - Current
  • Engineered and deployed a sales automation toolkit, "Rehash SMS," generating over 500 jobs and exceeding $4 million in revenue with zero marketing cost for location owners.
  • Designed and implemented a custom CRM system that significantly enhanced operational efficiency by managing over 200,000 text messages, scheduling 6,500 appointments, and creating more than 70,000 contacts within 12 months, while saving locations thousands annually by replacing expensive platforms like MarketSharp, JobNimbus, and Salesforce.
  • Created and launched an extensive online University, including a 30-video training course for the CRM, marketing, and onboarding. This program has successfully trained over 100 users, ensuring proficient CRM use company-wide and fostering a culture of continuous learning and improvement.
  • Spearheaded initiatives that resulted in a remarkable 69.9% increase in revenue over two years, elevating corporate revenue from $13 million to $22 million.
  • Provided visionary leadership and strategic direction, managing over 50 licensed locations with combined annual revenues exceeding $250 million.
  • Regularly advised on operational efficiencies and strategic alignment, contributing to the company’s supportive and efficient corporate environment.

Co-Founder & Director of Marketing

Maebird Marketing & Consulting
Richmond, VA
01.2019 - 01.2022
  • Co-founded Maebird Marketing, embracing the challenges of the COVID-19 pandemic to pioneer virtual event strategies.
  • Led groundbreaking initiatives, including a live-streamed concert series and a virtual charity golf outing, raising over $6.6 million for children's cancer research and community support in collaboration with high-profile artists like Jason Derulo, Andy Grammer, and Rachel Platten, and organizations such as Four Diamonsds and St Jude's.
  • Spearheaded the transition of traditional in-person events to engaging virtual formats, notably the MI Foundation Charity Golf Outing and a summer concert series, creatively overcoming social restrictions to maintain community engagement and exceed fundraising goals.
  • Launched the “We’re Open Sweet 16” Restaurant Relief series, generating significant media coverage and social engagement which played a pivotal role in supporting local businesses affected by the pandemic.
  • Assembled and led a diverse team of over 20 professionals from various backgrounds, including marketing, journalism & videography.

Director of Marketing

Window World
Richmond, VA
01.2017 - 01.2019
  • Orchestrated a comprehensive marketing and operational strategy, effectively managing a multi-million dollar budget to escalate sales from $8,025,739 to over $13,000,000 within one year—a 63% increase
  • Directed the creation of multiple marketing campaigns including a commercial that won "Most Creative Commercial" at Window World's National Family Reunion, standing out among over 200 entries
  • Implemented cutting-edge automated marketing systems, including SMS campaigns that not only streamlined operations but also significantly boosted customer engagement and contributed to revenue growth=
  • Achieved recognition from Window World Corporate due to extraordinary revenue growth and customer experience enhancements culminating in the adoption of these strategies across over 250 Window World locations nationwide, thereby setting a new standard in operational and customer service excellence.
  • Successfully increased Google review ratings from 3.0 to 4.2 through a targeted automated SMS campaign, reflecting a significant improvement in customer satisfaction and service quality.

Education

B.B.A - Marketing

James Madison University
01.2013

Skills

  • Strategic Marketing Management
  • Budget Management & Allocation
  • Operational Efficiency & Automation
  • CRM & Sales Automation Tools
  • Team Leadership & Development
  • Strategic Partnerships & Networking
  • Data Analysis & Market Insights
  • Award-Winning Creative Direction
  • Project Management
  • Community Engagement & Fundraising
  • Vendor & Contract Negotiation
  • Technological Proficiency

Timeline

Director of Operations

The Window Source
01.2022 - Current

Co-Founder & Director of Marketing

Maebird Marketing & Consulting
01.2019 - 01.2022

Director of Marketing

Window World
01.2017 - 01.2019

B.B.A - Marketing

James Madison University

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