NICK TAYLOR
SALT LAKE CITY,UT
Summary
Ecommerce Management (DTC / Amazon) | Digital Marketing | Data-Driven Leader | Business Operations
Performance driven ecommerce and digital marketing leader with success growing sales for market leading product brands and pure plays, through direct-to-consumer websites and Amazon marketplaces. Delivering growth through execution, dedicated vision, teamwork, and solution-focused management. Confident and innovative opportunity seeker for scale, efficiency, CX, risk-mitigation, and ROI maximization.
Overview
16
16
years of professional experience
Work History
Head of Performance
Brydge Technologies
Park City, UT
07.2020 - 02.2021
- Brydge is a premium brand of accessories for Apple and Microsoft tablets and laptops
- Research and analyze business operational performance across key areas of business (Ecommerce, Inventory, Customer Support, Returns, Shipping, Warehousing, STR, Site Performance)
- Led and built internal reporting, budgeting, AOP, forecasting, and optimization models
- Present findings, recommend process changes to improve efficiencies, sales, margin, and sell-through
Head of Ecommerce (DTC / Amazon / INTL)
Brydge Technologies
Park City, UT
06.2016 - 07.2020
- P&L accountability for direct-to-consumer & Amazon sales (60% of overall sales; 400% growth)
- Tactical hands-on, strategic, & team management; hired 8 direct reports; reported to CEO
- Managed Digital Marketing (SEM, paid social, retargeting, email, Amazon, affiliates)
- Managed 4 DTC websites on Shopify Plus (US/UK/EU/AU); (in-house, Design, Dev, UX, CRO, content)
- Managed 7 Amazon marketplaces (US/INTL, inventory, listings, advertising, support, brand health)
- Analytics management, budgeting, forecasting, KPI's (sales, ROAS, CAC, margin, conversion)
- Brand management (equity, consistency, MAP), promotional planning, product launch execution
- Omni-channel coordination with Retail/B2B teams, Demand planning, weekly inventory planning;
- Managed Customer Support (Team, Phone, Email, Chat, Returns, CX)
- Platforms used: Shopify Plus, Amazon Seller Central, Klaviyo, Google Analytics, Yotpo, Bazzarvoice, Hotjar, Criteo, Signifyd, Shipwire, Stitch, Slack, Trackstreet, Facebook/Google Ads, Reamaze
Director of E-Commerce (DTC)
Goal Zero
Salt Lake City, Utah
08.2013 - 06.2016
- P&L accountability for DTC sales & customer support team for this CE product brand
- Managed Digital Marketing: Paid Search, Email, Affiliates, & Website Marketing Channels
- Managed DTC Website (Design/Dev, requirements, UX, QA, external dev team, custom-coded site)
- Managed Site Brand Experience, Engagement and Acquisition Strategy, Consumer Product Education
- Collaborated with operations team in managing inventory, stock-on-hand, and sell-through-rate
- Used aspirational, inspirational, and experiential content to drive brand and customer acquisition
- Managed 5 direct reports (marketing, web dev, customer service managers); reported to VP/GM
Director of Digital Marketing
One On One Marketing
Lehi, Utah
10.2011 - 08.2013
- P&L accountability (65% of overall revenue)
- Managed team of 8, and $1M monthly ad spend in paid search, affiliates, and display ads
- Led data modeling projects with technical teams
Director of Customer Marketing, CRM, and Email
Citydeals.com
Salt Lake City, Utah
02.2011 - 10.2011
- Responsible for CRM, LTV, email, acquisition growth, and daily sales
- Created automated segmentation, optimization, and offer automation for 500k daily email sends
- Built recommendation algorithms for dynamic personalized email content (Bronto, ExactTarget
Sr. Manager - Online Advertising
Overstock.com
Salt Lake City, Utah
07.2010 - 02.2011
- Responsible for $230M rev contribution, $35M annual budget, 6 direct reports, 3 marketing channels
- Designed attribution models for post-click, post-view, and conversion optimization across channel
- Lead marketer on website technical performance team, optimizing website page speed, content weight, load times, 3rd party pixel performance, and load delay testing
Program Manager - Display/Retargeting
Overstock.com
Salt Lake City, Utah
01.2008 - 07.2010
- Managed $15M annual budget, 5 direct reports (Analysts, Designers, and Developer)
- Grew from $0 to $50M last click rev through highly sophisticated retargeting strategies
- Worked with Google engineers, developing elements of AdWords retargeting (2008)
- Led development of proprietary retargeting and video ad serving technology
- Co-designed patent-submitted website product matching application
Program Manager - Paid Search Marketing (SEM)
Overstock.com
Salt Lake City, Utah
11.2004 - 12.2007
- Fully in-house team, 270% revenue growth ($37M to $135M), $25M budget, 2.5 million search terms
- Wrote advanced decision-tree bid algorithm, outperforming head-to-head A/B testing against technology from Google, Marin Software, Optimine, and Rimm-Kaufman Group
- Managed development of in-house SEM application and platform for paid search automation
Education
B.S - Business Finance, Economics
Westminster College
2001
Skills
- Ecommerce Management (US/INTL)
- Digital Marketing Management
- Website Management (DTC, Shopify, Custom)
- Amazon Marketplace Mgmt (3P, US/INTL)
- IT and Technical Team Interfacing
- KPI, Performance, & Profitability Mgmt
- Data Analysis & Modeling (Excel/Sheets)
- Ecommerce Operations Mgmt
- Inventory, Shipping, Warehousing
- Team Management & Leadership
Timeline
Head of Performance
Brydge Technologies
07.2020 - 02.2021
Head of Ecommerce (DTC / Amazon / INTL)
Brydge Technologies
06.2016 - 07.2020
Director of E-Commerce (DTC)
Goal Zero
08.2013 - 06.2016
Director of Digital Marketing
One On One Marketing
10.2011 - 08.2013
Director of Customer Marketing, CRM, and Email
Citydeals.com
02.2011 - 10.2011
Sr. Manager - Online Advertising
Overstock.com
07.2010 - 02.2011
Program Manager - Display/Retargeting
Overstock.com
01.2008 - 07.2010
Program Manager - Paid Search Marketing (SEM)
Overstock.com
11.2004 - 12.2007
B.S - Business Finance, Economics
Westminster College
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