Summary
Overview
Work History
Education
Skills
Chess, Coaching Wrestling, Traveling
Timeline
Generic

Nick Velliquette

Austin,TX

Summary

Vice President of Marketing with career history of 12 years driving dynamic marketing initiatives across branding, public relations, digital marketing and corporate positioning. Creator of exceptionally effective campaigns that drive corporate revenues and market position.

Overview

12
12
years of professional experience

Work History

VP of Marketing

Rokfin
05.2019 - Current
  • From zero to one – implemented all marketing operations to take the company from 0 subscribers to 40,000 paying subscribers and $7MM yearly revenue
  • Grew demand for the $RAE token, which saw a rise from $0.11 in 2019 to over $4.00 in 2021
  • Designed and implemented all marketing campaigns for multiple live streaming sporting events, which garnered thousands of new paying subscribers for multiple events overnight
  • Developed all marketing strategies surrounding the launch and maintenance of our iOS and Android apps
  • Attained deep market penetration in live streaming for independent content creators in the alternative media and progressive media spaces
  • Negotiated contract marketing terms for many of the top content creators on the platform, including Eddie Bravo, Sam Tripoli, Bryan Callen and Jimmy Dore
  • Created a new pipelines of creators in our Football and Cryptocurrency verticals
  • Brokered deals to move content creators from Patreon to Rokfin
  • Played a key role in designing and redesigning our content creators' analytics dashboards, which measure the content, marketing and financial performance of their respective channels


Director of Content Marketing

FloSports
04.2018 - 04.2019
  • Grew the company's subscription revenue to over $50MM/year
  • Created and divvied up the company's $1.2MM/yr performance marketing budget on a vertical basis and for each individual subscription offering (LIVE, video and rankings)
  • Worked with our company's in-house live events team to launch a new event series for one of our top partners, USA Wrestling, which served as a qualifier for the World Championships
  • Led weekly retrospectives with each marketing manager and the top-performing content marketers in the company
  • Organized communication strategies in responses to consumer concerns about the implementation of elevated price offerings
  • Monopolized share of voice in these sports: Track and Field, Wrestling, Jiu-Jitsu, Gymnastics, Cheerleading
  • Reported directly to the VP of Marketing as we landed our series C investment

Senior Marketing Manager

FloSports
03.2017 - 03.2018
  • Grew the company's revenue to over $25MM/year
  • Set in place a referall marketing process that tailored campaigns to our events rights holders (Big Ten Network, USA Wrestling, IBJJF, USA Gymnastics, etc.)
  • Spearheaded successful product launches of our iOS and Android apps
  • Trained 2 new marketing mangers to lead a cross-functional team of marketers in executing multi-channel campaigns that significantly increased customer acquisition rates in 12 verticals
  • Brought performance-marketing in house and taught all content marketers how to create and report on paid Facebook/Instagram and Twitter campaigns for their respective verticals
  • Grew our email list to over 2 million users across verticals
  • Set website and social media growth goals for every vertical in the company
  • Grew the company's social media presence to over 3 million followers

Channel Marketing Manager

FloSports
05.2015 - 03.2017
  • Grew the company's subscription revenue to over $15MM/year
  • Expanded the company's live sports subscription offering from 6 verticals to 15 verticals
  • Hired, onboarded and trained the company's automation director and a team of 12 content marketers
  • Devised all strategic marketing campaigns for the launch and promotion of the company's first feature-length documentary
  • Created a process-driven culture for marketing and reporting on the company's highest revenue-yielding subscription offerings
  • Conducted weekly marketing meetings with each vertical's content marketer where we attributed and assigned ROIs to each individual marketing channel
  • Reported directly to the Head of Marketing as we landed our Series B investment

B2C Marketing Coordinator

FloSports
05.2012 - 05.2015
  • Company's first marketing higher (employee #15!)
  • Launched company's behind-a-paywall live stream subscription service on FloWrestling and replicated its operations to 6 new verticals
  • Grew the company's subscription base from 2,000 paying subscribers to 30,000 paying subscribers
  • Delegated company's $100,000 performance marketing budget activities to our agency
  • Managed all marketing automation and social media activity for 6 verticals
  • Maintained monthly cohort financials on a vertical and per-event basis
  • Reported marketing data and live event analytics to CEO through the landing of our Series A investment

Education

Bachelor of Arts - Mass And Political Communications

University of Missouri - Columbia
Columbia, MO
12.2010

Skills

  • Marketing Analytics
  • Partnership Development
  • Influencer Marketing
  • Customer Segmentation
  • Advertising Campaigns
  • Mobile marketing
  • E-commerce strategy
  • Recruitment and hiring
  • Social Media Engagement
  • Prospect targeting
  • Digital Marketing
  • Marketing Plan Development
  • Branding
  • Sales Strategies
  • Data Analytics
  • Copywriting
  • Product Launches

Chess, Coaching Wrestling, Traveling

I got hooked on playing Chess with my colleagues my first year at Rokfin –– my peak ELO is 1285. Aside from geeking out on Chess.com, I've spent time coaching wrestling teams (something I've done on and off since graduating from college). 

Timeline

VP of Marketing

Rokfin
05.2019 - Current

Director of Content Marketing

FloSports
04.2018 - 04.2019

Senior Marketing Manager

FloSports
03.2017 - 03.2018

Channel Marketing Manager

FloSports
05.2015 - 03.2017

B2C Marketing Coordinator

FloSports
05.2012 - 05.2015

Bachelor of Arts - Mass And Political Communications

University of Missouri - Columbia

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Nick Velliquette