Michelle Vigna

Maximize sales through development, planning and execution of clinical initiatives for GYN surgeons. Collaborate with multiple leadership teams to create and deliver customized surgical training for acceleration of v-PATH sales. Work with team to develop Key Opinion leaders within the regions GYN surgical community. Drive revenue through surgical approach adoption. Effectively execute business objectives and maintain budgets.

• Established 3 KOL's and vNOTES faculty
• Ranked #2 in clinical force in training execution
• Mentored new Clinical Education Specialists and Procedural Specialists

Maximized sales of complex neurosurgical and neuro ICU devices and capital equipment for specialty surgical division of global medical device manufacturing company. Identified sales opportunities with new prospects and existing customer accounts. Established and maintained strong relationships with neuro and spine surgeon, clinical and administrative staff and key decision makers at health systems, hospitals, and physician practices. Orchestrated effective targeting, planning and execution of sales strategies. Performed gap analyses, identified customer needs, delivered sales presentations, and conducted product demonstrations/training for surgeons and clinical team. Provided technical support during surgery and respond to customer inquiries and issues.

• Generated over $16M in total revenues
• Increased neuro implant business by $300k in 2019
• Increased overall sales by $295K in 2018
• Secured $400k in converted implant and disposable business and negotiated committed terms of growth contract at Novant Health System
• Led successful renegotiation of $1 million neuro contract with Atrium Health System.

Drove sales, managed territory, and provided clinical and technical support for cranial implantable/disposable neurosurgical medical devices for global neurosurgery medical device company. Identified and prospected new sales opportunities, engaged with and built strong relationships with key decision makers, educated and trained physicians and clinical teams on technique and utilization of company products. Conducted competitive and market research and accelerated sales growth by developing and executing territory plan. Led divisional new product launches. Collaborated with and coordinated cross-functional teams and mentored multiple new sales representatives to support and drive territory growth.

• Generated over $30M in total revenues growing and maintaining large portfolio of business.
• Four-time President's Club winner
• Achieved average annual quota of 105% over 14 year tenure.
• Earned 90% of hydrocephalus business in territory.
• Increased hydrocephalus market share from 65% to 95%
• Directed negotiations and secured contracts with Novant, Atrium, Mission, and Wellmont Health Systems.
• Consistently ranked in top 10% of national sales force (65)

• Maximized sales of minimally invasive GI Endoscopy medical devices.

• Provided life-saving care to ICU patients