Nick West
Columbus,OH
Summary
Seasoned marketing professional with extensive experience in the fast-paced, high-performance CPG industry. Proven track record in analyzing large data sets to identify key opportunities for driving margin and sales growth. Adept at creative problem solving and brand management, with a strong passion for understanding customer needs and delivering impactful business results. Skilled in developing strategies that foster brand growth, enhance market positioning, and maximize profitability.
Overview
8
8
years of professional experience
Work History
Assistant Brand Manager
Scotts Miracle-Gro
05.2023 - 09.2024
- Led product development, marketing efforts, and P&L management, ensuring alignment with financial goals and driving profitability.
- Led product development, marketing efforts, and P&L management, ensuring alignment with financial goals and driving profitability.
- Partnered with R&D to optimize formulas and packaging for a key product, resulting in a $500K cost reduction.
- Managed design and procurement of $1M+ in-store signage and visuals to enhance merchandising, boost sales, and capture customer attention.
- Conducted market research to analyze consumer trends, driving product innovation and shaping strategic direction.
- Enhanced customer engagement through targeted social media strategies, content creation, and increased online presence via website updates, SEO, and e-commerce support.
Associate Brand Manager
DSW
03.2022 - 05.2023
- Led brand strategy, developed brand DNA, and managed communication for key volume-driving internal brands.
- Oversaw and led product planning and weekly brand selling meetings to maintain product levels and propose pricing adjustments.
- Worked closely with external vendors and managed 3rd-party agency products to ensure brand alignment and accuracy.
- Managed brand milestone meetings, overseeing product development from conception to delivery.
- Developed and presented seasonal marketing campaigns, driving increased sales and enhancing brand awareness.
Retail Brand Analyst
Jjill
08.2020 - 03.2022
- Created and analyzed reports to forecast KPI metrics for a $400M business, strategized and responded to business results, and presented findings and actionable insights to executive leadership on a weekly basis.
- Developed and implemented a quarterly business review tracking system across the store fleet, driving a 7% YoY sales increase in 40% of targeted districts.
- Applied creative and strategic problem-solving skills to identify opportunities and deliver insights that drove brand growth and achieved measurable results.
- Maintained external relationships with store operations vendors, optimizing and implementing operational efficiencies to streamline store-level growth.
Inventory Management Analyst
Victoria's Secret
08.2018 - 11.2019
- Managed inventory levels and logistics by sku for 1000+ stores including analyzing weekly store by store sales and selling patterns to efficiently allocate inventory to maximize annual sales and optimize customer experience.
- Created and managed all buys for core product by analyzing sales history and data to maximize inventory efficiency to present back to leadership and cross functional team members and execute.
- Reviewed inventory to eliminate unnecessary expenses and provide optimal stock levels.
- Addressed internal supply problems head-on and developed creative solutions to prevent delays and missed targets.
- Worked collaboratively across multiple functions and departments within the organization to ensure logistics for product deployment and delivery to stores.
Assistant Buyer
Lane Bryant
06.2016 - 08.2018
- Managed a $60M business, overseeing sales, gross margin, and inventory performance across both store and digital platforms.
- Applied creative problem-solving skills to analyze sales performance, develop action plans, and present findings to executive leadership weekly.
- Managed vendor relationships and negotiated costs with domestic partners to optimize sales revenue and margins.
- Collaborated with design partners to develop and influence new, trend-right apparel collections focused on customer needs each season.
- Coordinated and tracked product orders and samples for floor sets, ensuring proper photography for the digital platform.
Education
Bachelors Degree
The Ohio State University
Columbus, OHSkills
- Customer Obsessed
- Creative and strategic problem solver
- Brand Management
- Written and verbal communication
- Data Analytics
- Vendor & Customer Relations
- Trend forecasting
- Process creation and implementation
- Price Negotiation
Technology
Microsoft Office (word, excel, PowerPoint, outlook)
MAC, EDW Microstrategy, SAP, JDA
Timeline
Assistant Brand Manager
Scotts Miracle-Gro
05.2023 - 09.2024
Associate Brand Manager
DSW
03.2022 - 05.2023
Retail Brand Analyst
Jjill
08.2020 - 03.2022
Inventory Management Analyst
Victoria's Secret
08.2018 - 11.2019
Assistant Buyer
Lane Bryant
06.2016 - 08.2018
Bachelors Degree
The Ohio State University
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