Director of Search (Paid & Organic Search)
Goldbelly
New York, New York
08.2019 - Current
- For Paid Search/Search Engine Marketing/SEM, managed $78+M budget in Google Ads and Microsoft Ads, and grew Paid Search revenue by 293% YoY in first year, and 141% YoY in second year. Google Ads became largest new customer acquisition channel after Direct traffic source in 5 months.
- For Organic Search, lead all areas of SEO, including Technical, On-Page, and Off-Page SEO, and increased Organic Search traffic by 160% in first year, and 20% in 2nd year.
- Started as 1-person team and built highly effective 6-person team from scratch.