Nicki McTague
Denver,CO
Summary
Dynamic marketing consultant with a proven track record at Bigsby's Folly Winery, driving brand visibility and customer engagement through innovative strategies. Expert in operational efficiency and client relationship building, I successfully enhanced sales and optimized marketing efforts, showcasing my ability to deliver impactful results in competitive environments.
Overview
21
21
years of professional experience
Work History
Marketing Consultant
Bigsby's Folly Winery
Denver, CO
06.2025 - Current
- Developed marketing strategies that increased brand visibility and strengthened customer engagement.
- Developed and implemented promotional plans targeting key audiences.
- Managed social media accounts to promote events and foster online interactions.
- Created compelling content for newsletters and promotional materials that attracted and retained customers.
- Designed, tested, and optimized webpages for improved user experience.
COO
Attimo
Denver, CO
04.2025 - Current
- Collaborated with C-level executives to develop and implement business strategies that aligned with organizational goals.
- Led operational strategy to enhance efficiency across multiple departments.
- Collaborated with senior leadership to align business goals and initiatives, driving cohesive operational execution.
- Evaluated performance metrics to drive continuous improvement initiatives.
- Built relationships with industry leaders to identify and create new growth opportunities through strategic partnerships.
CEO
The Infinite Monkey Theorem
Denver, CO
06.2019 - Current
- Enhanced company reputation with rebranding resulting in a $1.5MM increase in sales within the first year of new product launch
- Managed Covid19 response, achieving profitability over 13-month period.
- Streamlined business processes during and post Covid19, resulting in increased operational efficiency across all departments.
- Oversaw product development on a national scale.
- Drove significant cost reductions while maintaining product quality, negotiating favorable contracts with suppliers.
- Managed financial, operational and human resources to optimize business performance.
- Maintained P&L while overseeing corporate fiscal responsibility.
- Fostered positive work culture, enhancing employee satisfaction and retention rates.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to promote the industry.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
VICE PRESIDENT
The Infinite Monkey Theorem
Denver, CO
10.2013 - 06.2019
- Grew IMT's annual sales from $750k to over $5 million in 3 years.
- Expanded community presence by opening 3 taproom locations and 1 winery in ATX.
SENIOR SALES REPRESENTATIVE
Garagiste Wine
Seattle, WA
10.2004 - 01.2013
- Built a turn-key customer acquisitions and service model that was scaled to meet the needs of a 100% independent, pro-consumer purveyor of esoteric wine and artesian food products; helping to grow Garagiste's annual sales from $1 million annually to well over $15 million in 2014.
- Sourced and cultivated relationships with international and domestic wineries, focusing on limited production and boutique outfits to enhance product offerings.
- Led collaborative ideation for internal customer acquisition and service strategies, ensuring alignment with sales projections.
- Traveled throughout Italy and France to deepen knowledge of wine blends, appellations, and terroir, enhancing product expertise.
Education
Level 2 Wines - Wines Certified
Wine & Spirit Education Trust
06.2020
Bachelor of Arts - Communication
University of Colorado
NM05.2004
Skills
- Effective Decision Making
- Customer Focus
- Client Relationship Building
- Operations Management
- Strategic Planning
- Profit and Loss Management
- Budget Planning
- Operational Efficiency
- Brand development
- Marketing strategy
- Social media management
Community Service
- Can'd Aid - Treads & Trails Program
- University of Colorado Cancer Center - Dinner in White; Junior Fellowship Program
- IMT & Drink RiNo - Board Member
References
- Jon Schlegel, Founder of Snooze AM Eatery and Attimo Wine, jon@attimowine.com, 303-475-5238
- Katie Knoch, President & Founder, Hard Knoch PR, katieknoch@gmail.com, 702-496-7963
- Aaron Berman, Shareholder and Former CFO of The Infinite Monkey Theorem, Managing Member of 360 Gold, berman.aj@gmail.com, 303-895-8436
- Montgomery Cleworth, Shareholder & Former Board Member of The Infinite Monkey Theorem, Sr. Advisor of Monticello Associates, montycleworth@gmail.com, 303-378-9908
Press And Accomplishments
- WineBusiness: 'The Infinite Monkey Theorem promotes Nicki McTague to President and CEO'
- Westword: 'Women Are Leading the Way at the Infinite Monkey Theorem'
- 303 Magazine: 'Infinite Monkey Theorem Is Now a Majority Women-Owned Company and They're Planning a Re-Design'
- The Drinks Business: 'Infinite Monkey Theorem Gets a Female-Focused Rebrand'
- Voyage Denver: 'Meet Trailblazer Nicki McTague'
- 5280: 'Beyond the Wage Gap: 5 Colorado Women on the State of Our Food and Drink Industry'
- ColoradoBiz: 'Meet the Women Changemakers in Wine'
- Westword: 'Meet Six Women Who Are Helping Grow the Colorado Wine Industry'
- The Today Show: 'Why you should shop small and local on Small Business Saturday'
Timeline
Marketing Consultant
Bigsby's Folly Winery
06.2025 - Current
COO
Attimo
04.2025 - Current
CEO
The Infinite Monkey Theorem
06.2019 - Current
VICE PRESIDENT
The Infinite Monkey Theorem
10.2013 - 06.2019
SENIOR SALES REPRESENTATIVE
Garagiste Wine
10.2004 - 01.2013
Level 2 Wines - Wines Certified
Wine & Spirit Education Trust
Bachelor of Arts - Communication
University of Colorado