Nickolas Hatfield
Marketing Professional
Dallas,TX
Summary
Marketing professional that creates and implements successful sales and marketing strategies regardless of scale and budget. Possesses excellent track record at maximizing ROI through organization and attention to detail. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Forward-thinking and resourceful with problem-solving, project management abilities and a team-first mindset.
Overview
10
10
years of professional experience
Work History
Regional Promotions Director, Texas/NOLA
Audacy (formerly CBS Radio & Entercom)
08.2020 - 04.2024
- Manage marketing strategy, guidelines, compliance and execution for brands in Dallas, Houston, Austin and New Orleans markets
- Collaborate across departments to maximize brand/client performance in ratings and revenue
- Fostered 5% growth in revenue and 10% increase in market listenership YoY Q1 '24 through development and implementation of innovative promotional and sales strategies.
- Integrate partnerships and execute contractual obligations with sports partners: Dallas Cowboys and Texas Rangers
- Legal point of contact for sponsorship, partnership and event agreements
- Responsible for regional and brand directive with corporate/national promotion initiatives
- Direct PSA campaigns for the Dallas cluster with local and national nonprofits.
Promotions Manager
Entercom (formerly CBS Radio)
07.2018 - 08.2020
- Initiate and negotiate all cluster promotional partnerships & programs
- Developed comprehensive post-campaign reports that detailed performance data and insights, informing future strategy decisions for the company''s promotions.
- Company liaison to corporate Legal Department for all agreements, sponsorships and contests
- Increased customer engagement through innovative in-store events and targeted marketing initiatives.
- Responsible for oversight and prizing for all cluster contests in compliance with FCC regulations and company policies
- Negotiated contracts with vendors for promotional materials, securing favorable terms that benefited the business financially.
- Manage Brand Activation team for Dallas cluster.
Brand Manager V-100.3 HD2
Entercom (formerly CBS Radio)
03.2018 - 01.2021
- Researched market trends to identify customer needs and preferences for strategic planning.
- Lead and develop brand's social media and digital marketing efforts.
- Build, plan and schedule the daily music and Programming log
Brand Integration Specialist- KVIL, KLUV, KJKK & KRLD
CBS Radio
11.2015 - 07.2018
- Manage and ideate promotions, activations and marketing initiatives
- Maintained current understanding of market conditions, compliance standards and best practices.
- Create marketing and promotional proposals
- Execute and recap deliverables for clients and promotional partners
- Collaborated with cross-functional teams to achieve project goals on time and within budget.
- Create and maintain promotional elements of station websites and e-blasts.
- Mentored junior team members, fostering professional growth through guidance on best practices in the industry.
Promotions & Office Assistant
CBS Radio
11.2014 - 11.2015
- Host of company suite at Globe Life Park
- Prepared and edited Brand Integration documents to produce precise, accurate and professional communication.
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Generated leads for future business opportunities by collecting customer contact information during promotional events.
- Serve as board operator for stations
On-Air Producer & Personality for 103.7 KVIL
CBS Radio
05.2014 - 11.2014
- Presented content ideas and determined creative scenarios for production and delivery.
- Boosted audience engagement with high-quality content through close collaboration with creative teams.
- Collaborated with marketing and programming teams to achieve successful launch of projects.
Promotions Assistant
CBS Radio
12.2013 - 05.2014
- Coordinated closely with radio station personnel to ensure successful on-site giveaways and contests, increasing listener engagement.
- Generated positive word-of-mouth marketing through exceptional customer interactions and service during promotions.
- Assisted in creating detailed post-event reports that analyzed successes, challenges, and areas of improvement for future planning purposes.
Education
Bachelor of Arts - Digital Media
University of North Texas
Denton08.2012
Skills
- Detail-oriented
- Creative
- Analytics and Reporting
- Team Supervision
- Campaign Management
- Resourceful
- Customer Engagement
- Digital & Traditional Marketing
- Event Management
Timeline
Regional Promotions Director, Texas/NOLA
Audacy (formerly CBS Radio & Entercom)
08.2020 - 04.2024
Promotions Manager
Entercom (formerly CBS Radio)
07.2018 - 08.2020
Brand Manager V-100.3 HD2
Entercom (formerly CBS Radio)
03.2018 - 01.2021
Brand Integration Specialist- KVIL, KLUV, KJKK & KRLD
CBS Radio
11.2015 - 07.2018
Promotions & Office Assistant
CBS Radio
11.2014 - 11.2015
On-Air Producer & Personality for 103.7 KVIL
CBS Radio
05.2014 - 11.2014
Promotions Assistant
CBS Radio
12.2013 - 05.2014
Bachelor of Arts - Digital Media
University of North Texas
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