Nickolas Restivo
Redondo Beach,CA
Summary
Accomplished marketing professional with 12+ years of experience across many unique industries. Successful history of directing high-performing teams, launching global high-impact programs, and collaborating with cross-functional groups and leaders to drive strategy and business goals.
Overview
13
13
years of professional experience
Work History
Head of Social Media
Rivian
08.2021 - Current
- Oversee all social channels for Rivianowned platforms (1.7M+ Followers)
- Work cross-functionally with all major stakeholders from C-Suite, VPs, Senior Directors, Content team, Analytics, Creative, Growth
- Increased social posting cadence by 100%, impressions by 187%, engagements by 421% and video views by over 1,000%
- Defined overall social strategy for seven channels
- Created crisis communications plan
Head of Social Media
Apple
02.2017 - 04.2021
- Managed a global social team responsible for over 15 social media platforms and over 20M followers
- Managed agency relationship budget, and all communication
- Developed new strategy and creative around the Apple Music brand
- Managed multimillion dollar budget
- Extensive background working with Tier 1 talent including artists, athletes and influencers
- Worked alongside the paid digital team to ensure platforms are amplifying correct content
North America Nike Women Brand Manager
Nike
06.2016 - 02.2017
- Dedicated to orchestrating an integrated marketing plan each season across Running, Training, and NSW in NA
- Created an evolved influencer strategy for NikeWomenfor 30+ authenticators across Running, Training, & NSW in key territories
- Lead NikeWomen ComplexCon execution to ensure Nike had a strong female presence in key cultural moments connecting back to sneakers
Digital Marketing Manager
Hormel Foods
03.2015 - 05.2016
- Reconstructed Muscle Milk’s social media strategy, and re-launched platforms
- Led company-wide social media education for all Muscle Milk Employees to further communication and effectiveness of digital initiatives
- On-boarded creative agencies and managed all communication including briefs, KPIs, and future planning
- Managed social media budget of $2+ million, prioritizing spending to drive engagement while connecting back to strategic priorities
Social Media Manager
PF Changs Restaurant
08.2014 - 03.2015
- Developed creative direction for web platforms using aligning to overall brand creative
- Led overhaul and reset of PF Chang’s Social Media Strategy through collaboration with senior management and key brand managers
- Key leader of #PaintPFChangsPinkbreast cancer awareness campaign, which saw a donation amount of $150,000 and increase sushi sales by 12%
Senior Social Media Manager
Complex Networks
05.2011 - 07.2014
- Senior Manager of Complex.com’s internal social media team, managing 2 full time employees and content strategy across 15 Facebook pages for over 1.5 million fans
- Led re-construction of homepage in partnership with development team to streamline backend editing and improve user experience
- Overhauled Complex’s Facebook posting strategy, increasing Facebook driven traffic by 400% in 2 years and page engagement by 52% in an 8 month period
- Developed KPIs for social platforms and packaged reports based on Google Analytics on a daily, weekly, and monthly basis
Education
Bachelor of Arts - Psychology
The University of Tennessee - Knoxville
Knoxville, TNTimeline
Head of Social Media
Rivian
08.2021 - Current
Head of Social Media
Apple
02.2017 - 04.2021
North America Nike Women Brand Manager
Nike
06.2016 - 02.2017
Digital Marketing Manager
Hormel Foods
03.2015 - 05.2016
Social Media Manager
PF Changs Restaurant
08.2014 - 03.2015
Senior Social Media Manager
Complex Networks
05.2011 - 07.2014
Bachelor of Arts - Psychology
The University of Tennessee - Knoxville