Nicky Gaston
Boulder Creek,CA
Summary
Multidisciplinary Senior Marketing Designer with over a decade of experience delivering creative, strategic design solutions aligned with brand objectives. Proven leadership skills and high proficiency in current design software enhance the ability to develop innovative visuals that engage targeted audiences. Expertise in problem-solving through measurable design strategies fosters a collaborative approach within design teams.
Overview
9
9
years of professional experience
Work History
Senior Marketing Graphic Designer
BeeHero
Palo Alto, CA
01.2021 - Current
- Driving organic and paid social media content and strategy, increasing brand awareness, and generating leads, resulting in a 3X growth year over year.
- Crafted cohesive design strategy and execution across print, digital, and web platforms.
- Produced engaging photo and video multimedia to enhance audience interaction and trust-building.
- Utilizing A/B testing and creating analytic reports on campaigns to insure continual growth and ROI.
Lead Graphic Designer
NHS Distribution
Santa Cruz, CA
01.2016 - 12.2020
- Orchestrated design efforts spanning strategy to implementation, achieving a twofold revenue increase year over year.
- Prepared and delivered all seasonal product launches and campaign strategies to stakeholders.
- Achieved a tenfold increase in both YouTube and Instagram channels, significantly boosting brand visibility and product sales.
- Enhanced communication channels cross-departmentally to drive cohesiveness, efficient workflows, and work towards a common goal.
- Guided a brand identity overhaul and showcased it globally to licensees, achieving tripled sales growth within a year.
Education
Bachelor of Arts - Major in Design & Minor in Business 3.9 GPA
Notre Dame De Namur
Belmont, CA05-2015
Skills
- Art direction
- Advanced typography
- Digital illustration
- Print design
- Social content & strategy
- Packaging design
- Web content design
- Wireframing and prototyping
- Photo and videography
- Identity & branding
- Creative strategy and storytelling
Affiliations
- Mountain biker and cyclist
- Hiking and backpacking
Timeline
Senior Marketing Graphic Designer
BeeHero
01.2021 - Current
Lead Graphic Designer
NHS Distribution
01.2016 - 12.2020
Bachelor of Arts - Major in Design & Minor in Business 3.9 GPA
Notre Dame De Namur
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