Results-driven professional with a proven track record of leading sales teams to exceed targets and expand market presence. Expertise in developing impactful sales strategies, nurturing client relationships, and identifying new business opportunities. Demonstrated ability to enhance team performance through effective coaching and motivational techniques, consistently driving revenue growth by implementing innovative sales tactics and streamlining operational processes. Proficient in leveraging data analytics to inform strategic decisions and maximize revenue potential.
Overview
9
9
years of professional experience
Work History
Sales & Operations Director
NovaCore Energy Solutions
Menifee, CA
02.2024 - Current
Led end-to-end sales and operational strategy for residential and commercial solar projects, driving consistent revenue growth and improved project efficiency
Managed and trained a high-performing sales team, implementing structured processes that increased close rates and reduced sales cycle timelines
Oversaw project lifecycle from initial consultation through installation and PTO, ensuring seamless coordination between sales, design, permitting, and installation teams
Developed and refined sales scripts, pricing strategies, and financing options to improve customer experience and maximize deal conversion
Built strong client relationships through consultative sales approaches, resulting in high customer satisfaction and referral-based business growth
Collaborated with executive leadership to scale operations, streamline workflows, and improve overall company performance
Monitored KPIs, sales metrics, and operational benchmarks to identify areas for growth and implement data-driven improvements
Ensured compliance with industry regulations, utility requirements, and company standards across all projects
Director of Sales
My Smart House
Murrieta, CA
07.2021 - 02.2024
Spearheaded initiatives that resulted in a 126% increase in annual revenue, driving market share expansion and profitability.
Managed and motivated a diverse sales team of 15 members, fostering a culture of performance and accountability to achieve 90% of sales targets.
Built and nurtured relationships with high-value clients, leading to an 80% increase in new business and customer loyalty through referral programs.
Oversaw the sales budget, optimizing resource allocation, resulting in a 78% increase in profit margins.
Collaborated with marketing, finance, and product teams to align sales strategies with overall business objectives and drive cohesive efforts.
Established key performance indicators (KPIs) to monitor sales performance, facilitating data-driven decision-making and continuous improvement.
Designed and implemented training programs that enhanced the skills and capabilities of the sales team, leading to improved performance metrics.
Provided accurate sales forecasts and detailed reports to executive leadership, enabling informed strategic planning and execution.
Marketing and Operations Manager
My Smart House
Murrieta, CA
06.2020 - 07.2021
Developed and executed integrated marketing strategies to enhance brand awareness, drive customer engagement, and achieve business objectives.
Oversaw the planning, implementation, and analysis of marketing strategies across various channels, ensuring alignment with overall business goals and targets.
Conducted market analysis of data to identify trends, customer needs, and competitive landscape, developing unique strategies to implement into daily disciplines.
Streamlined operations and processes to optimize workflow, reduce cost, and improve overall productivity.
Worked closely with sales, operations, marketing, and finance teams to ensure cohesive strategy execution and alignments on initiatives.
Managed and mentored a diverse team of marketing and operation professionals, fostering a collaborative and high-performance culture.
Analyzed key performance indicators (KPIs) and marketing metrics to evaluate the effectiveness of initiatives and drive continuous improvement.
Sales Team Lead
DCH Honda Of Temecula
Temecula, CA
10.2017 - 06.2020
Led by example in negotiating deals and closing sales, achieving a personal closing rate of 89% and maintaining customer satisfaction.
Conducted regular training sessions for staff on customer service, sales techniques, and product knowledge.
Monitored daily performance of sales team and provided feedback to maximize efficiency.
Analyzed monthly sales figures to identify trends and opportunities for improvement.
Maintained relationships with existing customers to encourage repeat business.
Coordinated with other departments in the dealership such as finance, parts, and service departments to ensure customer satisfaction.
Negotiated prices with customers in order to close deals profitably.